{"id":10610,"date":"2022-07-05T07:30:32","date_gmt":"2022-07-05T07:30:32","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=10610"},"modified":"2022-07-15T11:45:15","modified_gmt":"2022-07-15T11:45:15","slug":"china-consumer-2022-uk-consumers-brands-meet-leading-china-buyers-and-influencers","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/china-consumer-2022-uk-consumers-brands-meet-leading-china-buyers-and-influencers\/","title":{"rendered":"China Consumer 2022: UK consumer brands meet leading China buyers and influencers"},"content":{"rendered":"

The second day of the China-Britain Business Council\u2019s China Consumer 2022 programme took place on 30 June in CBBC\u2019s London office and online, with British Consumer brands offered a rare platform to meet with leading China buyers and Chinese influencers and student ambassadors<\/h2>\n

Following the event\u2019s Conference Day, which took place in London on 28 June and attracted over 120 attendees, the second day of activities under CBBC\u2019s flagship Consumer event of 2022 generated a buzz, with the exchange of fresh ideas and insights, coupled with the generation of tangible next steps for participating UK brands in the China market, high on the agenda.<\/p>\n

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Meet the China Buyer is a signature service that CBBC has proudly offered for many years, whilst our Chinese Influencer Focus Groups are a new offering trialled at China Consumer 2022, and soon to be launched as a dedicated service.<\/p>\n

\u201cWe have received fantastic feedback from all of the brands participating in China Consumer 2022\u2019s Day 2 programme, said Pearl Zhu, UK Sector Lead for Retail and Ecommerce, China-Britain Business Council. \u201cThe participating UK Consumer brands were delighted with CBBC\u2019s experience, knowledge and resources on offer, and expressed the value that these have added to their China market journey going forward.\u201d<\/p>\n

Based on the success of the Chinese Influencer & Student Brand Ambassador Focus Groups, CBBC plans to launch a new dedicated service offering this platform to UK brands later in 2022.<\/p>\n