{"id":10623,"date":"2022-07-12T07:30:37","date_gmt":"2022-07-12T07:30:37","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=10623"},"modified":"2025-04-23T09:38:16","modified_gmt":"2025-04-23T09:38:16","slug":"how-british-brands-can-make-the-most-of-the-china-opportunity","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-british-brands-can-make-the-most-of-the-china-opportunity\/","title":{"rendered":"Why British brands should make the most of the China opportunity"},"content":{"rendered":"

For many of the UK\u2019s most prestigious brands, entering and succeeding in the China market has been daunting, but almost all will tell you it\u2019s also been incredibly rewarding. During CBBC\u2019s China Consumer 2022 event, we heard from the people on the front lines, the CEOs and managing directors with first hand experience of the market \u2013 here\u2019s what they said.<\/h2>\n

In the run-up to the largest China-consumer offline event of the year \u2014China Consumer 2022 \u2014 CBBC was thrilled to introduce China Voices. Reflecting the expansive, diverse nature of China and its consumers, our extensive and varied panel of China specialists and UK brands shared their exclusive insights and unique experiences in the China market.<\/p>\n

China Voices put our speakers in the spotlight, who shared first-hand advice on how to navigate China\u2019s sophisticated marketplace \u2013 from achieving success and satisfying your China consumers\u2019 demands through branding and brand aesthetics, to targeting young consumers, communicating your unique brand identity, and diversifying your retail space through concept stores.<\/p>\n

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Read on to learn more about our speakers\u2019 secrets to success in China, and how they overcame their China market challenges and made the most of the opportunities the market has to offer:<\/h4>\n

\u201cYou can run but you can\u2019t hide from the enormity of the China market, and the incredible opportunities it can bring. A glimpse into this super fast-paced market will change any pre-conceived perceptions and bring no doubt that this is where it is all at.<\/p>\n

As the world\u2019s second-largest beauty market, soon to be the first, China has played a crucial part in ARgENTUM\u2019s global growth.<\/p>\n

Doing business with China can be daunting at first but once you are immersed, it will inform what you do in the rest of the world. Don\u2019t get left behind!\u201d<\/p>\n

Joy Isaacs, Founder & CEO, ARgENTUM Apothecary<\/strong><\/p>\n