{"id":10633,"date":"2024-06-10T06:30:52","date_gmt":"2024-06-10T06:30:52","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=10633"},"modified":"2025-04-23T08:59:36","modified_gmt":"2025-04-23T08:59:36","slug":"how-to-conduct-market-research-in-china","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/","title":{"rendered":"Exporting to China: How to conduct market research"},"content":{"rendered":"<h2>UK goods exports to China rose 0.9% to \u00a322.4 billion in 2023, highlighting China\u2019s vast potential as a market. While this is an exciting prospect for UK businesses, it is essential to conduct market research before leaping head-first into the China market<\/h2>\n<p>The size, growth and maturity of the China market must mean there is space for everyone to win, right? Maybe. According to <strong>Andrew Cameron<\/strong>, director at Asia-based brand consultancy <strong>The Silk Initiative<\/strong>, there are seven common questions that come up time and again when he speaks to brands about expanding into the China market.<\/p>\n<p><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7246 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<h4>Which products are in high demand?<\/h4>\n<p>Knowing what Chinese consumers are clamouring for really requires boots on the ground. But, that doesn\u2019t mean you\u2019re out of luck if you can\u2019t hop on a plane. Popular sites like <a href=\"https:\/\/focus.cbbc.org\/how-to-grow-your-business-on-xiaohongshu\/\" target=\"_blank\" rel=\"noopener\">Xiaohongshu<\/a> (aka Little Red Book) and Douyin (Chinese TikTok) make it easy to see what consumers are paying attention to and talking about. Likewise, there are a number of services tracking sales on <a href=\"https:\/\/focus.cbbc.org\/what-are-chinas-main-e-commerce-platforms\/\" target=\"_blank\" rel=\"noopener\">e-commerce<\/a> platforms like T-Mall and JD.com that make it easier to understand trends within your specific category.<\/p>\n<p>Projects should start with an initial market landscape analysis that includes a look at what\u2019s trending in a specific category and industry. Beyond the approaches above, an agency like TSI can also help to interview experts within the industry, which provides a top-line view of popular products in any given category, helps paint a clearer picture of the industry as a whole, and provides indications of the direction it is moving in.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/how-to-connect-with-chinese-consumers-in-the-era-of-emotional-marketing\/\" target=\"_self\" rel=\"dofollow\" class=\"u94ce48dae37728b0227e93376f83f22d\"><style> .u94ce48dae37728b0227e93376f83f22d { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u94ce48dae37728b0227e93376f83f22d:active, .u94ce48dae37728b0227e93376f83f22d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u94ce48dae37728b0227e93376f83f22d { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u94ce48dae37728b0227e93376f83f22d .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u94ce48dae37728b0227e93376f83f22d .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u94ce48dae37728b0227e93376f83f22d:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">How to connect with Chinese consumers in the era of emotional marketing<\/span><\/div><\/a><\/div>\n<h4>How do I conduct robust competitive analysis?<\/h4>\n<p>Competitive analysis is a two-step process. First, you have to understand who your competitors are. Then, you must understand what they\u2019re doing well (and not so well) and what that means for your brand.<\/p>\n<p>Identifying competitors may seem as simple as searching for your product category online. With a hyper-segmented market like China, however, it\u2019s important to also look at tangential categories, different domestic regional players, and even multinational case studies that may not have done so well.<\/p>\n<p>This is why it is almost always best to speak to real consumers in China to understand the lay of the land. A useful exercise is placing your products with consumers and having them document their experience over the course of a week. This allows for understanding of product occasions as well as insights into the broader competitive set.<\/p>\n<p>When it comes to understanding how your competitors perform, desk research is also a good starting point. According to Cameron, TSI tends to look through a brand\u2019s product ranges, price points, and communications or positioning. Again though, speaking to consumers is always the best approach. This helps you gain a good understanding of how competitors perform and how they\u2019re viewed in the mind of your target audience.<\/p>\n<h4>How much should I charge?<\/h4>\n<p>Once you\u2019ve identified your competitors, it\u2019s important to then understand the best price point for your product. The first step is to understand the price your competitors are charging. Fortunately, this can often easily be done online. The harder part is in layering on your brand strategy and intended positioning in the market.<\/p>\n<p>For new brands importing to China, a big element of their pricing strategy will be tied up in <a href=\"https:\/\/focus.cbbc.org\/how-to-prepare-your-logistics-for-singles-day\/\" target=\"_blank\" rel=\"noopener\">logistics<\/a> costs. This means they often have to charge a premium relative to their competitors. Again, speaking to consumers can help you understand how much consumers expect to pay for your product relative to the competition. Just be sure you can always justify any price premium.<\/p>\n<p>Be aware that consumers will do their homework. If your price point in your home country is dramatically different than in China, or if it differs across e-commerce platforms, consumers will notice.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/why-developing-understanding-of-china-among-the-uks-next-generation-is-critical-to-our-long-term-relationship\/\" target=\"_self\" rel=\"dofollow\" class=\"u4dc2ea0c2b31a785ec88f7c8a00d8921\"><style> .u4dc2ea0c2b31a785ec88f7c8a00d8921 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u4dc2ea0c2b31a785ec88f7c8a00d8921:active, .u4dc2ea0c2b31a785ec88f7c8a00d8921:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u4dc2ea0c2b31a785ec88f7c8a00d8921 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u4dc2ea0c2b31a785ec88f7c8a00d8921 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u4dc2ea0c2b31a785ec88f7c8a00d8921 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u4dc2ea0c2b31a785ec88f7c8a00d8921:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">British youth need to understand China better \u2013 here's why<\/span><\/div><\/a><\/div>\n<h4>Where do I launch my product first?<\/h4>\n<p>The sheer size of China means that there are distinct regional differences that you must take into account. Understanding where to launch first comes down to two main factors \u2013 the most important of which is ensuring reliable distribution. For obvious reasons, this is often the biggest decision for new brands.<\/p>\n<p>However, this is also why a lot of brands tend to default to Tier 1 cities such as Shanghai, Guangzhou, or Beijing. This might seem like an easy first step, but brands should consider looking beyond just these cities and into other locations where competition might not be as fierce.<\/p>\n<p>The second factor is understanding what consumers across China want. Each region, and even each city, in China can have its own dialect, climate, competitors and local flavour preferences.<\/p>\n<p>For instance, TSI once worked with a client developing an oat-based snack bar. TSI saw that consumers in hot and humid Guangzhou in the south preferred a lighter, flakier version. Their northern counterparts in Beijing, with famously frigid winters, preferred a heavier, stodgier product. Examples like this show why understanding the market is critical.<\/p>\n<h4>What government bodies or associations are there to help?<\/h4>\n<p>With travel to China very limited, having a partner in market is more important than ever. Luckily, there are plenty of bodies and associations that can help, including CBBC and UK-government trade bodies like the Department for International Trade.<\/p>\n<p>These organisations can help put you in touch with the right people, provide invaluable advice, and often hold knowledge-sharing sessions that can help you on your journey.<\/p>\n<h4>Should I localise my product?<\/h4>\n<p>In a word, yes.<\/p>\n<p>Some level of localisation is almost always a good idea. This is especially true in <a href=\"https:\/\/focus.cbbc.org\/fhc-2019\/\" target=\"_blank\" rel=\"noopener\">food and beverage,<\/a> where sentiment has shifted away from outright trust of and preference for <a href=\"https:\/\/focus.cbbc.org\/do-chinese-consumers-still-want-to-buy-british\/\" target=\"_blank\" rel=\"noopener\">foreign brands<\/a>. Over the last decade, local brands have done an incredible job at closing this gap. At the same time, they\u2019re more attuned to what local consumers want and can bring new products to market much more efficiently.<\/p>\n<p>China is also now flooded with brands from around the world. The UK has a great reputation when it comes to producing high-quality food and beverage, but so too do Australia, New Zealand, Germany, and many more. <a href=\"https:\/\/focus.cbbc.org\/how-to-create-branding-that-resonates-with-chinese-consumers\/#.YtVmxrdBza0\" target=\"_blank\" rel=\"noopener\">Localisation can help differentiate<\/a>.<\/p>\n<p>Whether you are launching new products, flavours or packaging, some level of localisation is one of the ways foreign brands can stand out. Even a well-crafted Chinese brand name can help with word-of-mouth marketing and recommendations, as well as online searches. Consider localisation as one of your first steps, not an afterthought.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/key-considerations-for-managing-a-business-in-china\/\" target=\"_self\" rel=\"dofollow\" class=\"u2de4c014f16fe739632825b6fbbe3f75\"><style> .u2de4c014f16fe739632825b6fbbe3f75 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u2de4c014f16fe739632825b6fbbe3f75:active, .u2de4c014f16fe739632825b6fbbe3f75:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u2de4c014f16fe739632825b6fbbe3f75 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u2de4c014f16fe739632825b6fbbe3f75 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u2de4c014f16fe739632825b6fbbe3f75 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u2de4c014f16fe739632825b6fbbe3f75:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">Key considerations for managing a business in China<\/span><\/div><\/a><\/div>\n<h4>What\u2019s the most common mistake companies make?<\/h4>\n<p>China today is not the China of ten years ago. Getting things right requires time, money, and patience. Success is also no longer guaranteed. <a href=\"https:\/\/focus.cbbc.org\/what-we-can-learn-from-chinas-top-up-and-coming-domestic-brands\/\" target=\"_blank\" rel=\"noopener\">Domestic competition<\/a>, with huge amounts of capital and a \u201cfail forward\u201d mentality, consistently outpace foreign brands. Many of the issues we see brands facing here simply boils down to the local team not having the right amount of support from home offices to succeed. Having robust two-way communication is paramount and should be prioritised above all else.<\/p>\n<p>While all of this might seem daunting, opportunities for success still abound. The key is to know what you\u2019re getting yourself into. Market research, including the right landscaping, competitive analysis and consumer understanding, remains the best first step towards reaching your goals. Being thorough in setting the right foundations, rather than believing you\u2019ll be an overnight success, is how brands exporting from the UK must approach the China of today.<\/p>\n<p><strong>This article is part of a series on exporting to China. See all the articles in the series below.<\/strong><\/p>\n<p><strong>Part 1:\u00a0<a href=\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#.Yt6hAuzMKWA\" target=\"_blank\" rel=\"noopener\">How to conduct market research<\/a><br \/>\nPart 2:\u00a0<a href=\"https:\/\/focus.cbbc.org\/exporting-to-china-protecting-your-trade-mark\/#.Yt6hJ-zMKWA\" target=\"_blank\" rel=\"noopener\">Protecting your trade mark<\/a><br \/>\nPart 3:\u00a0<a href=\"https:\/\/focus.cbbc.org\/how-to-choose-the-correct-route-to-enter-the-chinese-market\/#.YueWmOzMKWA\" target=\"_blank\" rel=\"noopener\">How to choose the correct route to enter the China market<\/a><br \/>\n<\/strong><strong>Part 4: <a href=\"https:\/\/focus.cbbc.org\/exporting-to-china-how-to-find-a-chinese-distributor\/#.YvYSaezMKWA\" target=\"_blank\" rel=\"noopener\">The dos and don\u2019ts of choosing a distributor<\/a><br \/>\nPart 5: <a href=\"https:\/\/focus.cbbc.org\/exporting-to-china-how-to-recruit-hire-and-fire-staff-in-china\/#.YweiTOzMKWA\">How to find and hire staff in China<\/a><\/strong><\/p>\n<p><a href=\"\/lp-cta-membership1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7248 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png\" alt=\"\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p><em>This article was provided by Asia-based brand consultancy <a href=\"https:\/\/www.thesilkinitiative.com\/\" target=\"_blank\" rel=\"noopener\">The Silk Initiative<\/a>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK goods exports to China rose 0.9% to \u00a322.4 billion in 2023, highlighting China\u2019s vast potential as a market. While this is an exciting prospect for UK businesses, it is essential to conduct market research before leaping head-first into the China market The size, growth and maturity of the China market must mean there is space for everyone to win, right? Maybe. According to Andrew Cameron, director at Asia-based brand&hellip;<\/p>\n","protected":false},"author":11,"featured_media":10636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123],"tags":[314,2227,2427,2228],"class_list":["post-10633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","tag-exporting","tag-market-research","tag-paywall","tag-the-silk-initiative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exporting to China: How to conduct market research - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"UK brands considering exporting to China must do their homework. This quick guide shows you where and how to conduct market research in China\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Exporting to China: How to conduct market research - Focus - China Britain Business Council\" \/>\n<meta property=\"og:description\" content=\"UK brands considering exporting to China must do their homework. This quick guide shows you where and how to conduct market research in China\" \/>\n<meta property=\"og:url\" content=\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"Focus - China Britain Business Council\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chinabritainbusinesscouncil\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-10T06:30:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T08:59:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/07\/shutterstock_2028830525.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CBBC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ChinaBritain\" \/>\n<meta name=\"twitter:site\" content=\"@ChinaBritain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CBBC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/\"},\"author\":{\"name\":\"CBBC\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/person\/fadbb9c5fd16023c09e4dfe313a0f4b4\"},\"headline\":\"Exporting to China: How to conduct market research\",\"datePublished\":\"2024-06-10T06:30:52+00:00\",\"dateModified\":\"2025-04-23T08:59:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/\"},\"wordCount\":1345,\"publisher\":{\"@id\":\"https:\/\/focus.cbbc.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/07\/shutterstock_2028830525.jpg\",\"keywords\":[\"exporting\",\"market research\",\"Paywall\",\"The Silk Initiative\"],\"articleSection\":[\"Consumer\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/\",\"url\":\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/\",\"name\":\"Exporting to China: How to conduct market research - Focus - China Britain Business Council\",\"isPartOf\":{\"@id\":\"https:\/\/focus.cbbc.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/07\/shutterstock_2028830525.jpg\",\"datePublished\":\"2024-06-10T06:30:52+00:00\",\"dateModified\":\"2025-04-23T08:59:36+00:00\",\"description\":\"UK brands considering exporting to China must do their homework. This quick guide shows you where and how to conduct market research in China\",\"breadcrumb\":{\"@id\":\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#primaryimage\",\"url\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/07\/shutterstock_2028830525.jpg\",\"contentUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/07\/shutterstock_2028830525.jpg\",\"width\":1000,\"height\":563},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/focus.cbbc.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exporting to China: How to conduct market research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/focus.cbbc.org\/#website\",\"url\":\"https:\/\/focus.cbbc.org\/\",\"name\":\"CHINA-BRITAIN BUSINESS FOCUS\",\"description\":\"FOCUS is the content arm of The China-Britain Business Council\",\"publisher\":{\"@id\":\"https:\/\/focus.cbbc.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/focus.cbbc.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/focus.cbbc.org\/#organization\",\"name\":\"CBBC\",\"url\":\"https:\/\/focus.cbbc.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg\",\"contentUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg\",\"width\":1,\"height\":1,\"caption\":\"CBBC\"},\"image\":{\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/chinabritainbusinesscouncil\",\"https:\/\/x.com\/ChinaBritain\",\"https:\/\/www.linkedin.com\/company\/china-britain-business-council\/\",\"https:\/\/en.wikipedia.org\/wiki\/China\u2013Britain_Business_Council\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/person\/fadbb9c5fd16023c09e4dfe313a0f4b4\",\"name\":\"CBBC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/07\/Square-Logo-96x96.png\",\"contentUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/07\/Square-Logo-96x96.png\",\"caption\":\"CBBC\"},\"description\":\"For more information about membership of the China-Britain Business Council and our work in China and the UK, visit https:\/\/www.cbbc.org\/contact-us\",\"url\":\"https:\/\/focus.cbbc.org\/author\/cbbc-staff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Exporting to China: How to conduct market research - Focus - China Britain Business Council","description":"UK brands considering exporting to China must do their homework. This quick guide shows you where and how to conduct market research in China","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/","og_locale":"en_GB","og_type":"article","og_title":"Exporting to China: How to conduct market research - Focus - China Britain Business Council","og_description":"UK brands considering exporting to China must do their homework. This quick guide shows you where and how to conduct market research in China","og_url":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/","og_site_name":"Focus - China Britain Business Council","article_publisher":"https:\/\/www.facebook.com\/chinabritainbusinesscouncil","article_published_time":"2024-06-10T06:30:52+00:00","article_modified_time":"2025-04-23T08:59:36+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/07\/shutterstock_2028830525.jpg","type":"image\/jpeg"}],"author":"CBBC","twitter_card":"summary_large_image","twitter_creator":"@ChinaBritain","twitter_site":"@ChinaBritain","twitter_misc":{"Written by":"CBBC","Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#article","isPartOf":{"@id":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/"},"author":{"name":"CBBC","@id":"https:\/\/focus.cbbc.org\/#\/schema\/person\/fadbb9c5fd16023c09e4dfe313a0f4b4"},"headline":"Exporting to China: How to conduct market research","datePublished":"2024-06-10T06:30:52+00:00","dateModified":"2025-04-23T08:59:36+00:00","mainEntityOfPage":{"@id":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/"},"wordCount":1345,"publisher":{"@id":"https:\/\/focus.cbbc.org\/#organization"},"image":{"@id":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#primaryimage"},"thumbnailUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/07\/shutterstock_2028830525.jpg","keywords":["exporting","market research","Paywall","The Silk Initiative"],"articleSection":["Consumer"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/","url":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/","name":"Exporting to China: How to conduct market research - Focus - China Britain Business Council","isPartOf":{"@id":"https:\/\/focus.cbbc.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#primaryimage"},"image":{"@id":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#primaryimage"},"thumbnailUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/07\/shutterstock_2028830525.jpg","datePublished":"2024-06-10T06:30:52+00:00","dateModified":"2025-04-23T08:59:36+00:00","description":"UK brands considering exporting to China must do their homework. This quick guide shows you where and how to conduct market research in China","breadcrumb":{"@id":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#primaryimage","url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/07\/shutterstock_2028830525.jpg","contentUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/07\/shutterstock_2028830525.jpg","width":1000,"height":563},{"@type":"BreadcrumbList","@id":"https:\/\/focus.cbbc.org\/how-to-conduct-market-research-in-china\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/focus.cbbc.org\/"},{"@type":"ListItem","position":2,"name":"Exporting to China: How to conduct market research"}]},{"@type":"WebSite","@id":"https:\/\/focus.cbbc.org\/#website","url":"https:\/\/focus.cbbc.org\/","name":"CHINA-BRITAIN BUSINESS FOCUS","description":"FOCUS is the content arm of The China-Britain Business Council","publisher":{"@id":"https:\/\/focus.cbbc.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/focus.cbbc.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/focus.cbbc.org\/#organization","name":"CBBC","url":"https:\/\/focus.cbbc.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/","url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg","contentUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg","width":1,"height":1,"caption":"CBBC"},"image":{"@id":"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/chinabritainbusinesscouncil","https:\/\/x.com\/ChinaBritain","https:\/\/www.linkedin.com\/company\/china-britain-business-council\/","https:\/\/en.wikipedia.org\/wiki\/China\u2013Britain_Business_Council"]},{"@type":"Person","@id":"https:\/\/focus.cbbc.org\/#\/schema\/person\/fadbb9c5fd16023c09e4dfe313a0f4b4","name":"CBBC","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/focus.cbbc.org\/#\/schema\/person\/image\/","url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/07\/Square-Logo-96x96.png","contentUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/07\/Square-Logo-96x96.png","caption":"CBBC"},"description":"For more information about membership of the China-Britain Business Council and our work in China and the UK, visit https:\/\/www.cbbc.org\/contact-us","url":"https:\/\/focus.cbbc.org\/author\/cbbc-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts\/10633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/comments?post=10633"}],"version-history":[{"count":13,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts\/10633\/revisions"}],"predecessor-version":[{"id":14231,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts\/10633\/revisions\/14231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/media\/10636"}],"wp:attachment":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/media?parent=10633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/categories?post=10633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/tags?post=10633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}