{"id":11049,"date":"2022-10-04T07:30:52","date_gmt":"2022-10-04T07:30:52","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=11049"},"modified":"2025-04-23T09:37:22","modified_gmt":"2025-04-23T09:37:22","slug":"why-its-a-great-time-to-launch-a-new-brand-in-beijing","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/why-its-a-great-time-to-launch-a-new-brand-in-beijing\/","title":{"rendered":"Why now is the time to launch your first store in Beijing (yes, really)"},"content":{"rendered":"

If your brand is looking to open its first store in China, or open a flagship, this may be the perfect time to do it. Kristina Koehler-Coluccia<\/strong> from Woodburn Accounts & Advisors<\/strong> explains the financial and commercial incentives that are now available to brands open to focusing on Beijing<\/span><\/h2>\n

In March, the Beijing Municipal Commerce Bureau, together with nine other government bureaus in Beijing, announced the continuation of financial support measures to further develop the so-called \u2018first store\u2019 and \u2018first launch\u2019 economies. <\/span><\/p>\n

According to the Beijing government, more than 3,000 first stores representing Chinese and foreign brands are expected to open locally by 2025. Their objective is to turn the Chinese capital into an international consumption centre.<\/span><\/p>\n

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The 2022 measures state that companies that set up their first store in Beijing, and companies that hold new product launch events for famous brands, can get fiscal support of up to RMB 5 million (\u00a3628,031) and RMB 2 million (\u00a3251,212), respectively. <\/span><\/p>\n

In 2021, a total of 901 first stores \u2013<\/span>\u00a0five times more than 2020 \u2013 were opened in Beijing, corresponding to data released by the Beijing Municipal Commerce Bureau. <\/span>Among them, 134 were international brands from 23 countries and regions. These include 29 American brands, 21 Italian, 18 French and 18 Japanese. Examples include Italian sportswear brand Fila, the Manchester United Theatre of Dreams, French jeweller Satellite Paris and German optical tech giant Leica. <\/span><\/p>\n

China\u2019s local brands also had a strong presence. Among the first stores opened in Beijing, 767 were domestic brands, accounting for 85%. <\/span><\/p>\n

In terms of services provided, first stores in the catering industry ranked first, with a total of 468, the equivalent of 52%. There were 276 in the retail industry, and 75, 52, and 24 first stores that deal in leisure and entertainment, personal care and services, and children-related business, respectively. <\/span><\/p>\n

This is not the first time that Beijing has released policies supporting brands opening first stores, however the 2022 measures are the first to be jointly released by multiple bureaus, including the Commerce Bureau, Beijing Customs, Beijing Public Security Bureau, and Beijing Administration for Market Regulation, among others. The 2022 measures also provide more concrete standards for businesses to apply for fiscal support.<\/span><\/p>\n