{"id":11062,"date":"2022-10-19T07:30:29","date_gmt":"2022-10-19T07:30:29","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=11062"},"modified":"2025-04-23T09:36:12","modified_gmt":"2025-04-23T09:36:12","slug":"opportunities-in-chinas-pet-food-market","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/opportunities-in-chinas-pet-food-market\/","title":{"rendered":"Opportunities in China’s pet food market"},"content":{"rendered":"

As pet ownership in China has grown, so has the pet food market, which is expected to reach RMB 250 billion by 2025, writes Sandra Weiss<\/strong> from Redfern Digital<\/strong>. How can brands tap into China\u2019s growing pet food market, and what sales and marketing channels should they be using?<\/span><\/h2>\n

Driven by a desire for companionship, especially during the Covid-19 pandemic<\/a>, more and more Chinese consumers have opted to bring a pet into their households. One of the main drivers for the growth in pet ownership is the rising disposable income among Chinese consumers, allowing them to spend more on their pets. This has resulted in an increase in pet owners in China looking for pet products, with the largest sector being the pet food category, taking up over 50% of market value. In fact, the pet food market exceeded RMB 119 billion (\u00a314.9 billion) in 2020, and is expected to double again by 2025.<\/p>\n

Two other factors that need to be considered when it comes to the growth of pet ownership in China are the ageing population<\/a> and the \u2018singles\u2019 trend (one-person households of single men and women) who are choosing to either not have children or start families much later in life. Both groups of people are increasingly seeking animal companionship, looking to their pets for emotional fulfilment and treating them as family members to whom they want to provide high-quality and nutritious food products and snacks.<\/p>\n

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As Chinese millennial and Gen Z consumers enter the workforce and increase their disposable income, adopting a pet has become a symbol of financial independence. Moreover, these consumers are influenced by the key opinion leaders they see on social media, who often present and encourage a lifestyle that includes a pet cat or dog.<\/p>\n

With a rising standard of living, these consumers are becoming more concerned about health and sustainability<\/a>, both for the products they consume and for the food products they provide to their pets. Therefore, pet food products that are imported, natural, or are customised according to animal type\/breed, age, condition, and health, are seeing more demand.<\/p>\n

Even though under 25% of Chinese households have pets compared to about 60% in the USA, the Chinese pet industry has become the second largest in the world, behind the US. The relatively low pet ownership rate indicates the huge potential that the Chinese market still holds for pet brands.<\/p>\n