{"id":11161,"date":"2022-10-30T07:30:56","date_gmt":"2022-10-30T07:30:56","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=11161"},"modified":"2025-04-23T09:36:12","modified_gmt":"2025-04-23T09:36:12","slug":"could-the-weather-be-influencing-your-sales-in-china","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/could-the-weather-be-influencing-your-sales-in-china\/","title":{"rendered":"In China, winter is coming: time to get smart with your marketing"},"content":{"rendered":"

With a cold winter forecast in China, Mark Bellamy from China Skinny looks at how brands can tweak their product lines and marketing communications in line with the weather to boost sales<\/h2>\n

Understanding the Chinese market can require a complex combination of experience, data, insights and industry contacts. But beyond analysis, there is a relatively banal subject that can greatly impact consumer behaviour and how they choose to spend their money \u2013 the weather.<\/p>\n

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The influence of the weather is something many China analysts track closely. For example, this year, many have noted that China\u2019s National Climate Center has forecast extra frigid conditions for the country. The mercury will be lower than normal in the northern, northeastern and northwestern parts of the country (which already frequently see temperatures dip as low as -20 to -40\u00b0C), and even in southerly provinces like Guangdong.<\/p>\n

Interest in the weather is not unique to China consumer analysts; in any country, colder weather can impact people\u2019s moods and make them less likely to get out and spend. It can also change the way people do spend, providing a further boost to already surging e-commerce sales<\/a> and other digital behaviours.<\/p>\n