{"id":11290,"date":"2022-11-22T07:30:11","date_gmt":"2022-11-22T07:30:11","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=11290"},"modified":"2025-04-23T09:36:09","modified_gmt":"2025-04-23T09:36:09","slug":"which-chinese-companies-have-entered-the-metaverse","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/which-chinese-companies-have-entered-the-metaverse\/","title":{"rendered":"Which companies have entered the metaverse in China?"},"content":{"rendered":"<h2>Whether it&#8217;s a virtual avatar or augmented reality shopping, China&#8217;s &#8216;big three&#8217; \u2013 Baidu, Tencent and Bytedance \u2013 are getting stuck in to the metaverse in China<\/h2>\n<p>\u201cMetaverse\u201d has become a new buzzword in China, bringing about a host of new and exciting business opportunities. Chinese technology companies have begun testing the water by developing metaverse-type apps, trademarking metaverse-related phrases, and investing in the VR\/AR segment.<\/p>\n<p>The official attitude toward the metaverse has been mixed so far, but it is clear that the Chinese government increasingly sees the metaverse as a powerful technology of great potential and intends to promote the metaverse as a major innovation and revenue source.<\/p>\n<p>On 1 November 2022, the Ministry of Industry and Information Technology (MIIT) jointly released a four-year action plan with five other regulators to integrate virtual reality tech with industrial applications. This action plan is regarded as China\u2019s first national-level policy that supports metaverse development. While the policy does not explicitly mention the metaverse, it urges authorities to create the fundamental technologies that support immersive AR, VR and mixed-reality experiences. The plan\u2019s top objective is to achieve significant technological advances in virtual reality by 2026. This calls for innovation in fields like full-body motion capture, gesture, eye, and expression tracking, and technologies for rendering graphics.<\/p>\n<p><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7246 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<h4>Which Chinese tech giants are investing in the metaverse?<\/h4>\n<p>Whether it is about creating a parallel, computerised version of reality, or enhancing the sensorial perception of human experience in the real world, both VR and AR technology represent the premises upon which China is strengthening its version of the metaverse \u2013 which is the natural next step for businesses and startups especially in (but not limited to) the tech world.<\/p>\n<p>According to a recently published report by Morgan Stanley, Chinese netizens seem to be particularly intrigued by the metaverse (in Chinese: \u5143\u5b87\u5b99 yu\u00e1ny\u01d4zh\u00f2u), and leading Chinese tech firms have already begun to invest in a market that may be worth up to US$8 trillion in the future.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/has-covid-19-created-new-opportunities-for-joint-ventures-in-china\/\" target=\"_self\" rel=\"dofollow\" class=\"u537d58fa9f23ec60e045426fc6a1613e\"><style> .u537d58fa9f23ec60e045426fc6a1613e { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u537d58fa9f23ec60e045426fc6a1613e:active, .u537d58fa9f23ec60e045426fc6a1613e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u537d58fa9f23ec60e045426fc6a1613e { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u537d58fa9f23ec60e045426fc6a1613e .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u537d58fa9f23ec60e045426fc6a1613e .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u537d58fa9f23ec60e045426fc6a1613e:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">Has Covid-19 created new opportunities for joint ventures in China?<\/span><\/div><\/a><\/div>\n<h6><strong>Baidu<\/strong><\/h6>\n<p>Baidu was the first company to launch a metaverse app in December 2021, under the name \u201cLand of Hope\u201d (in Chinese: \u5e0c\u58e4 x\u012br\u01ceng), which signalled the entry of the Chinese tech giant into the global metaverse rivalry. Through the creation of avatars, the software allows users to engage in a virtual environment. The app debuted in January 2022, introducing users to several virtual scenarios that combine <a href=\"https:\/\/focus.cbbc.org\/how-understanding-chinese-history-can-help-your-business-in-china\/\" target=\"_blank\" rel=\"noopener\">Chinese history<\/a> and futuristic designs \u2013 a sci-fi-inspired version of the ancient Shaolin Temple is a brilliant example of this.<\/p>\n<h6><strong>Tencent<\/strong><\/h6>\n<p>Tencent, the Chinese world-leading internet and technology company behind <a href=\"https:\/\/focus.cbbc.org\/how-to-use-wechat-for-e-commerce\/\" target=\"_blank\" rel=\"noopener\">WeChat<\/a>, has done several things to make its social offerings more virtual \u2013 for example, with the launch on the QQ platform of a new feature called Super QQ Show, which introduced a 3D interactive space where users can interact and play games together. Sounds familiar? The idea was earlier launched by the company and restored with the necessity to resist upcoming competitors in the field.<\/p>\n<p>In 2022, an app called Jelly (in Chinese: \u556b\u55b1 zh\u011b l\u00ed), which is developed and owned by Beijing Yidian Entertainment Technology Co., Ltd., allows users to create online avatars of themselves and engage with up to 50 friends. It surpassed WeChat to become the most downloaded app in China\u2019s iOS store on 8 February 2022, becoming the first social media app to beat WeChat in several years. Even though the programme encountered delays and crashed due to the large number of users connecting at the same time, leading to the temporary suspension of new account requests, it still represents a valuable lesson for the tech giant on the direction where it is wiser to invest.<\/p>\n<h6><strong>ByteDance<\/strong><\/h6>\n<p>The parent firm of <a href=\"https:\/\/focus.cbbc.org\/what-is-tiktok-who-owns-it\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>, ByteDance has designed two metaverse apps: Party Island (in Chinese: \u6d3e\u5bf9\u5c9b p\u00e0idu\u00ec d\u01ceo), for the Chinese market, and Pixsoul for the Southeast Asian one. The two programmes allow users to create virtual avatars with which they can communicate with their friends. The company clarified its vision for these projects, which are intended to represent an alternative to the metaverse since they are undergoing modifications and are only available with a unique invitation code.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/what-does-chinas-first-digital-human-action-plan-mean-for-web3-in-china\/\" target=\"_self\" rel=\"dofollow\" class=\"u3dec0dbb6553132524663399c115a029\"><style> .u3dec0dbb6553132524663399c115a029 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u3dec0dbb6553132524663399c115a029:active, .u3dec0dbb6553132524663399c115a029:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u3dec0dbb6553132524663399c115a029 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u3dec0dbb6553132524663399c115a029 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u3dec0dbb6553132524663399c115a029 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u3dec0dbb6553132524663399c115a029:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">What does China\u2019s first digital human action plan mean for Web3?<\/span><\/div><\/a><\/div>\n<h4>Are Chinese consumers interested in the metaverse?<\/h4>\n<p>The metaverse continues to pique the imagination of Chinese consumers. According to Newzoo, 78% of them are interested in interacting within gaming worlds \u2014 in contrast to 57% in the United States and 47% in the United Kingdom. Moreover, data indicate that 82% of those who are interested in the sector also feel very optimistic about the metaverse\u2019s potential benefits (again, the numbers sharply surpass those in Western countries).<\/p>\n<p>In addition, virtual reality and <a href=\"https:\/\/focus.cbbc.org\/should-you-hire-a-virtual-influencer-to-promote-your-brand-in-china\/\" target=\"_blank\" rel=\"noopener\">virtual idols<\/a> are already booming in China, comprising an industry that is worth RMB 51 billion (\u00a36 billion) and RMB 3.5 billion (\u00a3413.6 million), respectively. Their success lies in the fact that Gen-Z consumers relate more easily to these intermediaries, who resemble familiar anime characters. Moreover, they are also a safer alternative for traditional influencers as they eliminate human errors and are easier to deal with. This is the case for Ayayi, China\u2019s first meta-human, who was launched in May 2021 by Ranmai Technology and who has already joined Alibaba, recently taking on the role of digital manager of Tmall Super Brand. Another example is Luo Tianyi, a 15-year-old virtual performer whose Weibo account (@Vsinger_\u6d1b\u5929\u4f9d) has more than 5 million followers. In view of this, more companies and content-sharing platforms are employing this medium to attract younger generations of users.<\/p>\n<h6>Get immediate access to the China market with Launchpad, CBBC\u2019s flagship market entry service. Call +44 (0)20 7802 2000 or email\u00a0<a href=\"mailto:enquiries@cbbc.org\">enquiries@cbbc.org<\/a>\u00a0now to find out more.<\/h6>\n<p><a href=\"\/lp-cta-membership1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7248 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png\" alt=\"\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p><em>A version of this article was first published as \u2018<a href=\"https:\/\/www.china-briefing.com\/news\/metaverse-in-china-trends\/\" target=\"_blank\" rel=\"noopener\">China\u2019s debut in the Metaverse: Trends to Watch<\/a>\u2019<span class=\"Apple-converted-space\"> by Dezan Shira &amp; Associates\u2019 <\/span>China Briefing\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether it&#8217;s a virtual avatar or augmented reality shopping, China&#8217;s &#8216;big three&#8217; \u2013 Baidu, Tencent and Bytedance \u2013 are getting stuck in to the metaverse in China \u201cMetaverse\u201d has become a new buzzword in China, bringing about a host of new and exciting business opportunities. Chinese technology companies have begun testing the water by developing metaverse-type apps, trademarking metaverse-related phrases, and investing in the VR\/AR segment. The official attitude toward&hellip;<\/p>\n","protected":false},"author":34,"featured_media":11291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[124],"tags":[248,2272,2240,2427,2271],"class_list":["post-11290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-ai","tag-augmented-reality","tag-metaverse","tag-paywall","tag-virtual-reality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which companies have entered the metaverse in China? - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"From Baidu to ByteDance, China\u2019s tech giants are looking to the metaverse to stay competitive in the digital realm\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/which-chinese-companies-have-entered-the-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which companies have entered the metaverse in China? 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