{"id":11310,"date":"2022-11-25T07:30:06","date_gmt":"2022-11-25T07:30:06","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=11310"},"modified":"2025-04-23T09:35:24","modified_gmt":"2025-04-23T09:35:24","slug":"what-does-chinas-falling-birth-rate-mean-for-business","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/what-does-chinas-falling-birth-rate-mean-for-business\/","title":{"rendered":"What does China&#8217;s falling birth rate mean for business?"},"content":{"rendered":"<h2>Fewer Chinese people are choosing to have children, creating both opportunities and challenges for businesses in China across consumer and finance sectors and beyond<\/h2>\n<p><span class=\"s1\">Newly-released official data shows that China\u2019s birth rate has fallen to its lowest level since records began. According to the 2022 edition of the China Statistical Yearbook, just 10.62 million babies were born in China in 2021 and 13 provinces reported negative population growth, including the dynamic eastern coastal regions of Jiangsu and Tianjin. Fertility has\u00a0 been declining for decades but has been compounded in recent years by higher costs of living and increasing work pressure on young people.\u00a0<\/span><\/p>\n<p><a href=\"\/lp-cta-general\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7247 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png\" alt=\"launchpad CBBC\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p>This latest news about the birth rate comes shortly after the results of the once-in-a-decade census in May 2021 showed that the fertility rate dropped to 1.3 children per woman, well below the replacement rate of 2.1 required to maintain a stable population, a problem that China shares with neighbouring countries like South Korea and Japan. The falling birthrate has already prompted action at the national policy level, including the end of the one-child policy (increased to three just after the release of the census) and monthly or one-off payments for second or third children in several provincial cities.<\/p>\n<p class=\"p1\"><span class=\"s1\">A declining population poses a challenge for the world\u2019s second-largest economy, which has long relied on a plentiful and ambitious workforce to fuel its industrial and <a href=\"https:\/\/focus.cbbc.org\/chinas-economy-records-18-3-growth-in-the-first-quarter-of-2021\/\" target=\"_blank\" rel=\"noopener\">economic growth<\/a>. The population is ageing rapidly, with people over the age of 65 now accounting for 13.5% of the population, an increase of 4.6% from the 2010 census. As its work-age labour pool shrinks, China may have to rethink its economic strategies, while also considering issues such as the stress an older population will put on its healthcare and pension systems. Indeed, the Chinese government\u2019s latest reform proposals aim to establish a market for individual pension plans <\/span><span class=\"s1\">\u2014 <\/span><span class=\"s2\">offering <a href=\"https:\/\/focus.cbbc.org\/pension-reform-in-china-and-the-role-of-private-insurance\/#.Y3_AYmzP3a0\" target=\"_blank\" rel=\"noopener\">attractive new opportunities for UK insurers<\/a> and financial institutions <\/span><span class=\"s3\">\u2014 which <\/span><span class=\"s1\">will probably speed up the volume of assets under management by private pension funds and help establish the Third Pillar in China\u2019s pension system.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/are-gen-z-chinese-consumers-getting-tired-of-the-guochao-trend\/\" target=\"_self\" rel=\"dofollow\" class=\"ub9608da60c60081eb07422b87b7eae2a\"><style> .ub9608da60c60081eb07422b87b7eae2a { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ub9608da60c60081eb07422b87b7eae2a:active, .ub9608da60c60081eb07422b87b7eae2a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ub9608da60c60081eb07422b87b7eae2a { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ub9608da60c60081eb07422b87b7eae2a .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .ub9608da60c60081eb07422b87b7eae2a .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .ub9608da60c60081eb07422b87b7eae2a:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">Are Gen Z Chinese consumers getting tired of the guochao trend?<\/span><\/div><\/a><\/div>\n<p class=\"p1\"><span class=\"s1\">The falling birth rate also prompts several considerations for <a href=\"https:\/\/focus.cbbc.org\/how-british-brands-can-make-the-most-of-the-china-opportunity\/\" target=\"_blank\" rel=\"noopener\">British companies or brands<\/a> looking at the China market. Young, childless urban residents remain a strong potential market, especially for consumer goods brands. Instead of planning and saving for children, Gen Z and younger millennials are increasingly choosing to spend money on themselves, whether that be on hobbies and sports like <a href=\"https:\/\/focus.cbbc.org\/how-camping-became-next-big-china-travel-trend\/#.Y3_A_2zP3a0\" target=\"_blank\" rel=\"noopener\">camping<\/a>, yoga or skiing, wellness and self-care products, <a href=\"https:\/\/focus.cbbc.org\/could-pets-be-key-to-your-businesss-success-in-china\/#.Y3_A62zP3a0\" target=\"_blank\" rel=\"noopener\">or even pets<\/a>.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">However, aside from tapping into millennial\/Gen Z spending, brands may also want to consider how their products may benefit or appeal to an ageing population that may find itself without the kind of family and community-based support system that previous generations had access to. Sales of home healthcare devices for older adults are reported to have increased during the <a href=\"https:\/\/focus.cbbc.org\/singles-day-2022-stats-and-trends\/\" target=\"_blank\" rel=\"noopener\">Singles\u2019 Day<\/a> sales, and there has also been a marked growth in sales of <a href=\"https:\/\/focus.cbbc.org\/are-health-foods-and-supplements-popular-in-china\/#.Y3_BO2zP3a0\" target=\"_blank\" rel=\"noopener\">dietary supplements<\/a> and cosmetics with <\/span>\u2018anti-ageing\u2019<span class=\"Apple-converted-space\"> properties in recent years.\u00a0<\/span><\/p>\n<h4>Call +44 (0)20 7802 2000 or email\u00a0<a href=\"mailto:enquiries@cbbc.org\">enquiries@cbbc.org<\/a>\u00a0now to find out how CBBC can further help you identify the best e-commerce platform for your brand and target market in China.<\/h4>\n<p><a href=\"\/lp-cta-membership1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7248 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png\" alt=\"\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fewer Chinese people are choosing to have children, creating both opportunities and challenges for businesses in China across consumer and finance sectors and beyond Newly-released official data shows that China\u2019s birth rate has fallen to its lowest level since records began. According to the 2022 edition of the China Statistical Yearbook, just 10.62 million babies were born in China in 2021 and 13 provinces reported negative population growth, including the&hellip;<\/p>\n","protected":false},"author":11,"featured_media":11313,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123,132],"tags":[2273,2427,2095],"class_list":["post-11310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","category-news","tag-birth-rate","tag-paywall","tag-population"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What does China&#039;s falling birth rate mean for business? - Focus - China Britain Business Council<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/what-does-chinas-falling-birth-rate-mean-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What does China&#039;s falling birth rate mean for business? - Focus - China Britain Business Council\" \/>\n<meta property=\"og:description\" content=\"Fewer Chinese people are choosing to have children, creating both opportunities and challenges for businesses in China across consumer and finance sectors and beyond Newly-released official data shows that China\u2019s birth rate has fallen to its lowest level since records began. 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