{"id":11820,"date":"2023-02-25T07:30:10","date_gmt":"2023-02-25T07:30:10","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=11820"},"modified":"2023-02-26T14:42:45","modified_gmt":"2023-02-26T14:42:45","slug":"why-jaguar-land-rover-is-confident-in-the-growth-of-chinas-luxury-car-market","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/why-jaguar-land-rover-is-confident-in-the-growth-of-chinas-luxury-car-market\/","title":{"rendered":"In Conversation with Jaguar Land Rover"},"content":{"rendered":"

In the lead-up to two events in Beijing and Shanghai celebrating the 50th anniversary of UK-China ambassadorial relations, FOCUS speaks to British companies that have experienced success in the Chinese market over the last half a century<\/h2>\n

In this first instalment, we speak to Jaguar Land Rover (JLR) about being \u2018In China, for China\u2019, promoting Sino-British cultural exchange through its charitable fund, and how CBBC has helped along the way.<\/p>\n

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How and when did JLR enter the China market and what major successes and growth have you had during this time?<\/h4>\n

Since entering China in 2010, we\u2019ve been committed to providing high-quality products and services for local consumers with a long-term \u2018In China, for China\u2019 commitment, and an \u2018In China, for the world\u2019 mission \u2013 and won the favour of over a million Chinese customers.<\/p>\n

In 2012 we established the joint venture Chery Jaguar Land Rover, and in 2014, formally built our first vehicle manufacturing plant outside the UK in Changshu [pictured in lead image], which set records when it produced five domestic models and 300,000 engines in just three years. It also won the \u201cNational Green Factory\u201d award from the Ministry of Industry and Information Technology for its sustainable energy management and initiatives.<\/p>\n

The Chinese market contributes an important role to global business growth. In the past two years, despite external factors, it still manages to account for more than a quarter of our global sales. We aim to become the creator of the world\u2019s most desirable luxury vehicles and services for the most discerning of customers, and through innovative products and services, have built a full-chain modern luxury journey for Chinese consumers. This includes more than 10 new models, such as the New Range Rover, New Range Rover Sport, and New Land Rover Defender 130. In services, the J.D. Power China Customer Service Index (CSI) ranked Land Rover second for four consecutive years, reflecting consumer recognition of JLR\u2019s high-quality services.<\/p>\n

In 2014, JLR China also established the China Soong Ching Ling Foundation Jaguar Land Rover China Children & Youth Dream Fund, the first of its kind in China\u2019s auto industry. The fund promotes Sino-British cultural exchange and CSR with a total investment of nearly 100 million RMB, benefiting more than 600,000 young people.<\/p>\n