{"id":12080,"date":"2023-04-12T06:30:58","date_gmt":"2023-04-12T06:30:58","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=12080"},"modified":"2023-04-05T17:04:09","modified_gmt":"2023-04-05T17:04:09","slug":"in-conversation-with-ihg-creating-travel-experiences-for-the-chinese-consumer","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/in-conversation-with-ihg-creating-travel-experiences-for-the-chinese-consumer\/","title":{"rendered":"In conversation with IHG: Creating travel experiences for the Chinese consumer"},"content":{"rendered":"

In celebration of the 50th anniversary of UK-China ambassadorial relations, FOCUS speaks to British companies that have experienced success in the Chinese market over the last half a century<\/h2>\n

In this fifth instalment, Daniel Aylmer, Managing Director of IHG Greater China, tells FOCUS about China\u2019s post-Covid travel rebound and how they are adapting their strategy for first-tier cities, second-tier cities and beyond.<\/p>\n

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Tell us how and when IHG entered the China market …<\/h4>\n

IHG was one of the first international hotel companies to enter the Mainland China market with the Holiday Inn Lido Beijing opening in 1984; and the Greater China market with the Holiday Inn Golden Mile opening in 1975.<\/p>\n

As an \u201cin China for China\u201d business, the company has been deeply rooted in Greater China for 48 years, and now Greater China has become our second home market and growth engine worldwide.<\/p>\n

We are committed to the China market with our purpose of True Hospitality for Good. In 2023 and beyond, we will focus on building our brands, putting our guests and owners at the heart of everything we do, creating a digital advantage and ensuring we have a positive impact on our people, the planet and the communities around us.<\/p>\n