{"id":12177,"date":"2023-04-30T07:30:10","date_gmt":"2023-04-30T07:30:10","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=12177"},"modified":"2025-04-23T09:32:38","modified_gmt":"2025-04-23T09:32:38","slug":"is-temple-coffee-chinas-latest-caffeine-fad","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/is-temple-coffee-chinas-latest-caffeine-fad\/","title":{"rendered":"Is temple coffee China\u2019s latest caffeine fad?"},"content":{"rendered":"

The combination of temples and caf\u00e9s might sound out of place, but temple coffee has become a rising trend among the younger demographic in China, writes Qing Na from Dao Insights<\/h2>\n

From Cibei (Mercy) Coffee in Yongfu Temple, to Muhuanxi (Bathe in Happiness) in Faxi Temple in Hangzhou, to Jianfo (Meet the Buddha) Coffee in Longxing Temple in Taizhou, temples seem to have become a standard setting for coffee shops in China.<\/p>\n

It\u2019s not just the names of these outlets that gives a nod to their zen ambiance; their coffee offerings do, too. At Cibei Coffee, for example, an Americano is known as Di Fan (Wash Worries Out), the latte has been replaced by Ting Xue (Snow Stops) and Huan Xi (Happiness) refers to a mocha. A blind box offer called Sui Yuan (Let It Be) has also been introduced, where consumers are invited to draw a fortune stick, a common practice during a temple visit.<\/p>\n

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The rise of temple coffee is closely linked to the new-found popularity of temple visits among younger people in China, with Gen Z and Millennials becoming some of the most devout worshippers after China dropped its stringent Covid rules<\/a>. It has been reported that bookings for temple-based scenic areas recorded a more than three-fold increase year on year since the beginning of 2023. The post-90s and post-00s generations also accounted for nearly 50% of the total temple footfall in February according to Chinese online travel agency Ctrip.<\/p>\n

Burning incense and praying to Buddha are particularly popular among Gen Z<\/a>, with the topic of \u2018Temples\u2019 on China\u2019s lifestyle-sharing platform Xiaohongshu drawing in more than 160 million views, plus another 100 million reads of the hashtag \u2018Pray in Temples\u2019. Shared posts under these tags often include wishes about finding the right partner, passing exams or securing university or job offers.<\/p>\n