{"id":12382,"date":"2023-06-14T06:30:24","date_gmt":"2023-06-14T06:30:24","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=12382"},"modified":"2023-06-07T10:33:12","modified_gmt":"2023-06-07T10:33:12","slug":"the-china-trends-to-know-about-in-2023","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/the-china-trends-to-know-about-in-2023\/","title":{"rendered":"The China trends to know about in 2023"},"content":{"rendered":"

From e-commerce to the metaverse, Sandra Weiss from RedFern Digital reviews the biggest consumer trends in China for 2023<\/h2>\n

As we near 2023\u2019s half-way point, retail sales in China have seen marked improvements during the first few months following the complete removal of Covid-19 regulations. In the first quarter of the year, retail sales rose steadily at 5.8%, and in March, there was a notable uptick, with a 10.6% increase in retail sales compared to last year. This represented the highest growth rate since June 2021.<\/p>\n

Read on to find out the top five trends that brands should watch out for in the second half of 2023.<\/p>\n

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E-commerce continues to rise<\/h4>\n

As the world\u2019s largest e-commerce market<\/a>, China had over 1 billion consumers shop through e-commerce channels in 2022, making up 45.3% of all online retail sales worldwide. Within China, online sales channels accounted for 51% of all sales in the country.<\/p>\n

E-commerce growth has continued throughout the Covid-19 pandemic, and this trend is unlikely to stop even with Covid-19 restrictions now removed. This is especially true as the purchasing power of Gen Z consumers, who grew up with technology and are the most digitally savvy generation, continues to increase.<\/p>\n

Brands who want to succeed in China must consider online sales channels in their market entry or expansion plans and reach customers where they are shopping for products.<\/p>\n