{"id":12513,"date":"2023-06-12T06:30:32","date_gmt":"2023-06-12T06:30:32","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=12513"},"modified":"2023-06-30T13:39:34","modified_gmt":"2023-06-30T13:39:34","slug":"alibaba-survey-exports-to-china-are-rising-but-challenges-remain","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/alibaba-survey-exports-to-china-are-rising-but-challenges-remain\/","title":{"rendered":"Alibaba survey: Exports to China are rising \u2013 but challenges remain"},"content":{"rendered":"<h2>A new survey by Alibaba shows that European businesses see exports as way to overcome domestic pressures. However, potential drags on exports include supply chain snarl-ups, red tape and cultural challenges<\/h2>\n<p>Seven in ten European businesses expect their exports to grow next year, a welcome boost to revenues at a time of rising costs, according to a new survey.<\/p>\n<p>At a time of economic uncertainty and rampant inflation, just under four in five survey respondents said exports have relieved pressure on their businesses by diversifying revenues.<\/p>\n<p>Four in five European businesses are already exporting, and 70% expect their exports to increase next year, e-commerce giant Alibaba Group\u2019s latest research revealed. The report was based on a survey of over 9,000 European businesses across nine markets between 21 February and 2 March 2023.<\/p>\n<p><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7246 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p>Over a quarter of respondents export to other countries in the European Union, 21% to North America and 19% to China, the survey showed. Italy has the highest proportion of businesses that export at a whopping 91%. Belgium and Denmark follow closely behind both at 90%.<\/p>\n<p>On average, business owners surveyed said they had derived just over half of their annual revenue from exports during the past 12 months, highlighting the importance of open trade. Business owners also reported exporting had fueled innovation across their operations, increased headcount and encouraged broader product ranges.<\/p>\n<p>The briefing, called the <a href=\"https:\/\/alizila.oss-us-west-1.aliyuncs.com\/uploads\/2023\/05\/Alibaba-European-Export-Report.pdf\">Export Opportunity Report<\/a>, showed 79% of companies found that exporting had strengthened businesses in several meaningful ways.<\/p>\n<p>\u201cThese findings reveal that businesses that export are more resilient, innovative, can attract and retain top talent and, critically, they are achieving growth in the currently challenging business climate,\u201d said Michael Evans, Director and President of Alibaba Group, which supports thousands of European businesses to export globally with technology, expertise and logistics infrastructure.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/practical-guide-to-chinas-fashion-and-apparel-markets\/\" target=\"_self\" rel=\"dofollow\" class=\"ubf6a6b6d73d0aef25c5a5aad21a4c824\"><style> .ubf6a6b6d73d0aef25c5a5aad21a4c824 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ubf6a6b6d73d0aef25c5a5aad21a4c824:active, .ubf6a6b6d73d0aef25c5a5aad21a4c824:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ubf6a6b6d73d0aef25c5a5aad21a4c824 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ubf6a6b6d73d0aef25c5a5aad21a4c824 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .ubf6a6b6d73d0aef25c5a5aad21a4c824 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .ubf6a6b6d73d0aef25c5a5aad21a4c824:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">Practical guide to China's fashion and apparel markets<\/span><\/div><\/a><\/div>\n<h4>Exporters face challenges<\/h4>\n<p>While larger businesses are forging ahead with exports, small and medium-sized enterprises (SMEs) are lagging behind. Currently, 23% of SMEs do not export at all. For policymakers, this is both a challenge and an opportunity, as SMEs are the backbone of economies globally.<\/p>\n<p>World Bank data shows SMEs represent about 90% of businesses and more than half of employment worldwide. Formal SMEs contribute up to 40% of national income in emerging economies. These numbers are significantly higher when informal SMEs are included.<\/p>\n<p>Alibaba commissioned Censuswide to poll businesses with two or more employees and a revenue of over \u00a31 million ($1.24 million) or over \u20ac1 million ($1.1 million) based in the UK, Germany, Italy, Netherlands, Spain, Denmark, Sweden, Belgium and France.<\/p>\n<blockquote><p>Businesses that export are more resilient, innovative, can attract and retain top talent and, critically, they are achieving growth in the currently challenging business climate \u2013 Michael Evans, Director and President of Alibaba Group<\/p><\/blockquote>\n<p>Despite the clear benefits of exporting, there remain hurdles, particularly for SMEs trading internationally.<\/p>\n<p>Supply chain and logistics challenges are cited as the biggest barriers to export (20%), followed by a lack of <a href=\"https:\/\/focus.cbbc.org\/exporting-to-china-how-to-recruit-hire-and-fire-staff-in-china\/\" target=\"_blank\" rel=\"noopener\">cultural awareness\/familiarity<\/a> with overseas markets (19%), increased paperwork and red tape (18%), price competition (18%) and inadequacies in production capacity (18%).<\/p>\n<p>Businesses in the UK and France list supply chain and logistics challenges as their biggest barriers to export (22%). In comparison, German companies ranked a lack of cultural awareness\/familiarity with the overseas market as their greatest challenge (22%). For businesses in Sweden, increased paperwork and red tape were one of the main hurdles to exporting (22%).<\/p>\n<p>Alibaba said it sees a business opportunity in helping more SMEs export. A small Spanish jewellery brand called PDPAOLA <a href=\"https:\/\/focus.cbbc.org\/e-commerce-in-china-tmall-douyin-or-both\/\" target=\"_blank\" rel=\"noopener\">launched on Tmall Global<\/a>, China\u2019s largest cross-border online marketplace, in August last year. Today, it has about 130,000 customers in China.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/what-luxury-brands-need-to-know-before-expanding-into-china\/\" target=\"_self\" rel=\"dofollow\" class=\"u24a74cc9b5de0ef7057e3c4008d2df32\"><style> .u24a74cc9b5de0ef7057e3c4008d2df32 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u24a74cc9b5de0ef7057e3c4008d2df32:active, .u24a74cc9b5de0ef7057e3c4008d2df32:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u24a74cc9b5de0ef7057e3c4008d2df32 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u24a74cc9b5de0ef7057e3c4008d2df32 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u24a74cc9b5de0ef7057e3c4008d2df32 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u24a74cc9b5de0ef7057e3c4008d2df32:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">What luxury brands need to know before expanding into China<\/span><\/div><\/a><\/div>\n<h4>The role of online marketplaces<\/h4>\n<p>Globally, commerce, marketing and trade shows are migrating online, increasing efficiencies but also potentially involving a hefty investment in time and resources. Finding a trusted export partner also ranked high on the list of barriers to international trade.<\/p>\n<p>Enter online marketplaces.<\/p>\n<p>Digitalisation and online marketplaces are seen by businesses as a key way to expand into new markets. Overall, 61% of companies work with online marketplaces to boost exports and minimise the upfront investment of building out a footprint overseas.<\/p>\n<p>\u201cThis report underscores the vital importance for small businesses of having an export strategy and a digital strategy. Both are essential for businesses to support long-term, sustainable growth,\u201d said Alibaba\u2019s Evans. Around a quarter of the businesses surveyed had started working with online marketplaces during the pandemic, with the highest proportion in Belgium (38%) and the UK (30%).<\/p>\n<p>When French ballet shoe brand Repetto opened an online flagship store on Tmall in February last year, the platform provided them with immediate access to a billion consumers, many of whom weren\u2019t covered by its physical stores in China\u2019s first and second tier cities. Repetto also leveraged Tmall\u2019s customer engagement tools to boost consumer interaction and build their brand.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/fabernovels-rachel-daydou-on-digital-innovation-in-china\/\" target=\"_self\" rel=\"dofollow\" class=\"u22aec92ff6170d07707482a6bd73ee25\"><style> .u22aec92ff6170d07707482a6bd73ee25 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u22aec92ff6170d07707482a6bd73ee25:active, .u22aec92ff6170d07707482a6bd73ee25:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u22aec92ff6170d07707482a6bd73ee25 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u22aec92ff6170d07707482a6bd73ee25 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u22aec92ff6170d07707482a6bd73ee25 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u22aec92ff6170d07707482a6bd73ee25:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">Fabernovel's Rachel Daydou on digital innovation in China<\/span><\/div><\/a><\/div>\n<p>Overall, 80% of businesses agree that exporting has driven their digital transformation, and 76% agree that digital transformation has accelerated their business since the pandemic.<\/p>\n<p>Nearly a third of businesses working with online marketplaces say they supported expansion into new markets worldwide with improved inventory planning, had better access to technology and communication tools, and enhanced competitor and market insights.<\/p>\n<p>Cosnova, a German cosmetics company, launched on Tmall Global in April 2019 and <a href=\"https:\/\/focus.cbbc.org\/china-joins-convention-abolishing-legalisation-requirement-for-public-documents\/\" target=\"_blank\" rel=\"noopener\">reached a wider audience in China<\/a> by leveraging Alibaba\u2019s engagement tools.<\/p>\n<p>Of the companies that have digitalised, 76% said it has helped make their business more efficient and reduced costs. Companies also said investments in digital processes have yielded insights that have increased the quality of products and\/or customer service (77%).<\/p>\n<p>Digital tools that businesses are most aware of are social media (25%), smart marketing (24%), digital advertising (23%), data analytics (23%) and digital custom clearance (22%).<\/p>\n<h4><img decoding=\"async\" class=\"alignnone size-large wp-image-12284\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-1024x174.png\" alt=\"\" width=\"1024\" height=\"174\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-1024x174.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-300x51.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-768x130.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-1170x199.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-585x99.png 585w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1.png 1266w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h4>\n<h4 style=\"text-align: center;\"><b>China Consumer 2023<\/b><\/h4>\n<p style=\"text-align: center;\">This article was produced as part of a series for China Consumer 2023.<\/p>\n<p style=\"text-align: center;\">Learn more about CBBC\u2019s flagship consumer event of 2023 <b><a href=\"https:\/\/chinaconsumer.cbbc.org\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/b><\/p>\n<p><a href=\"\/lp-cta-membership1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7248 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png\" alt=\"\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p><em>This article was originally published by our content partner Alizila as \u201c<a href=\"https:\/\/www.alizila.com\/european-businesses-see-exports-rising-alibaba-survey\/#flipbook-df_53791\/1\/\">European businesses see exports rising next year; challenges remain: Alibaba survey<\/a>\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new survey by Alibaba shows that European businesses see exports as way to overcome domestic pressures. However, potential drags on exports include supply chain snarl-ups, red tape and cultural challenges Seven in ten European businesses expect their exports to grow next year, a welcome boost to revenues at a time of rising costs, according to a new survey. At a time of economic uncertainty and rampant inflation, just under&hellip;<\/p>\n","protected":false},"author":11,"featured_media":12516,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[132],"tags":[184,369],"class_list":["post-12513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-alibaba","tag-exports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alibaba survey: Exports to China are rising \u2013 but challenges remain - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"European SMEs are still underrepresented in the export market, but as brands such as Repetto can attest, it can be worth the effort\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/alibaba-survey-exports-to-china-are-rising-but-challenges-remain\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alibaba survey: Exports to China are rising \u2013 but challenges remain - 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