{"id":12606,"date":"2023-06-27T12:30:45","date_gmt":"2023-06-27T12:30:45","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=12606"},"modified":"2023-06-30T13:37:14","modified_gmt":"2023-06-30T13:37:14","slug":"china-dragon-boat-festival-tourism-spend","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/china-dragon-boat-festival-tourism-spend\/","title":{"rendered":"Dragon Boat Festival Tourism Boosts Confidence in Consumer Demand"},"content":{"rendered":"<h2 class=\"p1\">Dragon Boat Festival, a traditional festival celebrated with a three-day national holiday from 22-24 June, has proven to be a significant catalyst for China\u2019s tourism industry and consumer spending, although some dark clouds remain<\/h2>\n<p class=\"p1\">Despite the lingering effects of the Covid-19 pandemic, this year\u2019s Dragon Boat Festival holiday saw a remarkable surge in travel numbers, both domestically and internationally, as well as a considerable increase in overall tourism spending.<\/p>\n<p class=\"p1\">There was a surge in domestic tourism as Chinese citizens embraced the opportunity to explore their own country. According to CGTN, 106 million trips were taken during the three-day holiday, and domestic travel revenue recovered to 94.9% of pre-pandemic levels in 2019. Concerts and music festivals proved to be major draws, while evening activities also saw a boost due to record high day-time temperatures.<\/p>\n<p><a href=\"\/lp-cta-general\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7247 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png\" alt=\"launchpad CBBC\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p>Ctrip, a leading travel booking platform, revealed a substantial rise in outbound travel bookings during the holiday period, increasing more than 12 times year-on-year. People from the post-80s and post-90s generations made up 73% of all bookings, with the most popular destinations being <a href=\"https:\/\/focus.cbbc.org\/is-hong-kong-still-a-thriving-multicultural-city\/\" target=\"_blank\" rel=\"noopener\">Hong Kong<\/a>, Bangkok, Macau, Tokyo and Singapore (short haul destinations likely being the main choice due to the short duration of the holiday).<\/p>\n<p>The willingness of Chinese consumers to travel is good news for destinations like the UK, as post-Covid \u201c<a href=\"https:\/\/focus.cbbc.org\/could-chinese-revenge-spending-boost-the-uk-economy\/\" target=\"_blank\" rel=\"noopener\">revenge spending<\/a>\u201d on hotels and shopping overseas is thought to have the potential to boost the UK economy.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/how-to-visit-china-for-144-hours-visa-free\/\" target=\"_self\" rel=\"dofollow\" class=\"u4307fa09afbe7cc56e0356b6157a4bd2\"><style> .u4307fa09afbe7cc56e0356b6157a4bd2 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u4307fa09afbe7cc56e0356b6157a4bd2:active, .u4307fa09afbe7cc56e0356b6157a4bd2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u4307fa09afbe7cc56e0356b6157a4bd2 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u4307fa09afbe7cc56e0356b6157a4bd2 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u4307fa09afbe7cc56e0356b6157a4bd2 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u4307fa09afbe7cc56e0356b6157a4bd2:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">How to visit China for 6 days, visa-free<\/span><\/div><\/a><\/div>\n<p class=\"p1\">The Dragon Boat Festival holiday also proved to be a boon for China\u2019s entertainment industry. Chinese cinemas reported the second-highest box office gross ever during the holiday, raking in RMB 910 million (\u00a398.9 million) between 22-24 June. The most popular film was <em>Lost in the Stars<\/em>, a Chinese remake of the 1990 Russian film <em>A Trap for Lonely Man<\/em>. The surge in <a href=\"https:\/\/focus.cbbc.org\/can-british-movies-compete-with-hollywood-in-china\/\" target=\"_blank\" rel=\"noopener\">cinema<\/a> attendance signifies the revival of consumer confidence and the desire for relaxing, escapist activities after a challenging period.<\/p>\n<p class=\"p1\">Despite the positive trends, concerns about the longer-term health of China\u2019s consumer market remain, especially after the growth in consumer goods spending dropped from 15.9% in April to 10.9% in May. The <a href=\"https:\/\/www.scmp.com\/news\/article\/3225307\/china-urged-subsidise-cash-strapped-households-despite-higher-holiday-spending\" target=\"_blank\" rel=\"noopener\">South China Morning Post<\/a> reported that a Beijing-based think tank, China Macroeconomy Forum, has called for subsidies of RMB 1,000 per person to be issued in the form of digital yuan to boost disposable income and avoid uneven economic recovery.<\/p>\n<div data-hook=\"rcv-block141\">\n<h4 style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone size-large wp-image-12284\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-1024x174.png\" alt=\"\" width=\"1024\" height=\"174\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-1024x174.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-300x51.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-768x130.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-1170x199.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1-585x99.png 585w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/05\/CHINA-CONSUMER-2023-1-1.png 1266w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><b>China Consumer 2023<\/b><\/h4>\n<p style=\"text-align: center;\">This article was produced as part of a series for China Consumer 2023.<\/p>\n<p style=\"text-align: center;\">Learn more about CBBC\u2019s flagship consumer event of 2023 <b><a href=\"https:\/\/chinaconsumer.cbbc.org\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7248 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png\" alt=\"\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dragon Boat Festival, a traditional festival celebrated with a three-day national holiday from 22-24 June, has proven to be a significant catalyst for China\u2019s tourism industry and consumer spending, although some dark clouds remain Despite the lingering effects of the Covid-19 pandemic, this year\u2019s Dragon Boat Festival holiday saw a remarkable surge in travel numbers, both domestically and internationally, as well as a considerable increase in overall tourism spending. There&hellip;<\/p>\n","protected":false},"author":34,"featured_media":12608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123],"tags":[2306,2305,2318,396,103],"class_list":["post-12606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","tag-china-consumer-2023","tag-domestic-tourism","tag-dragon-boat-festival","tag-tourism","tag-travel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dragon Boat Festival Tourism Boosts Confidence in Consumer Demand - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"China&#039;s domestic tourism spend is virtually back to pre pandemic levels \u2013 are things finally moving in the right direction?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/china-dragon-boat-festival-tourism-spend\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dragon Boat Festival Tourism Boosts Confidence in Consumer Demand - 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