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<\/a><\/p>\nTell us more about how Harrods entered the China market<\/h4>\n
At Harrods, we have been actively involved in the Chinese market for over 10 years, building strong relationships with Chinese customers both in London and in China. We are proud to have been the first department store in Europe to embrace Chinese payment methods such as Alipay, showcasing our commitment to catering to the needs of Chinese customers. From day one, we recognised the importance of Chinese social channels, and our teams have been dedicated to regularly visiting the market to stay connected.<\/p>\n
In recent years, we have taken significant steps to further strengthen our brand in China. One notable initiative is The Harrods Hive, where we bring together industry leaders and emerging creative talent. We have held networking events and industry-led discussions in Shanghai and Beijing, fostering knowledge exchange and nurturing connections within the creative community. The Harrods Hive has been instrumental in establishing us as a respected and influential player in the Chinese market, while also helping us to discover exciting new talent in the fashion and creative industries.<\/p>\n
To expand our presence, we are now focused on introducing exclusive food and beverage offerings in China. In Shanghai, we have opened The Harrods Tea Rooms and The Harrods Piano Bar, providing a constant connection to our iconic Knightsbridge store.<\/p>\n
Overall, our presence and continuous journey into the Chinese market have been marked by our strong efforts to engage and understand our Chinese customers. We value the long-standing relationships we have, and we strived to ensure that even when travel to London was not possible during the pandemic, Harrods remained a byword for luxury for our Chinese customers.<\/p>\n