{"id":12642,"date":"2023-07-10T06:30:12","date_gmt":"2023-07-10T06:30:12","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=12642"},"modified":"2025-04-23T09:30:22","modified_gmt":"2025-04-23T09:30:22","slug":"15-china-experts-on-how-to-make-the-most-of-the-china-opportunity","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/15-china-experts-on-how-to-make-the-most-of-the-china-opportunity\/","title":{"rendered":"15 China experts on how to make the most of the China opportunity"},"content":{"rendered":"

For many UK brands, entering and succeeding in China has been daunting, but almost all will tell you it\u2019s also been incredibly rewarding. During CBBC\u2019s China Consumer 2023 event, we heard from those on the front lines, the CEOs and managing directors with first-hand experience of the market \u2013 here\u2019s what they said<\/h2>\n

In the run-up to China Consumer 2023<\/a>, CBBC was thrilled to introduce China Voices. Reflecting the expansive, diverse nature of China and its consumers, our extensive and varied panel of China specialists and UK brands shared their exclusive insights and unique experiences in the China market.<\/p>\n

China Voices put our speakers in the spotlight, who shared first-hand advice on how to navigate China\u2019s sophisticated marketplace \u2013 from achieving success and satisfying your China consumers\u2019 demands through branding and brand aesthetics, to targeting young consumers, communicating your unique brand identity, and diversifying your retail space through concept stores.<\/p>\n

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Read on to learn more about our speakers\u2019 views on the China market in 2023 and how brands can make the most of the opportunities on offer:<\/h4>\n

\u201cBorders are finally open<\/a> in China, which has caused a tremendous push for companies to green light their China projects. If you have the ability, then travel to China and see how it has changed, what is the energy and the vibe.<\/p>\n

One of the most powerful tools to be successful in China is knowledge. You must educate yourself on current information. Being on the ground in China will help you to get up to date with the current trends and will help formulate your China strategy.<\/p>\n

Speak to as many people as possible and gather your intel in the form of stats, research and trends. This information and knowledge will shape your business\u2019 future in China and help you to make the right decisions for your company.\u201d<\/p>\n

Kristina Koehler-Coluccia, Head of Business Advisory, Woodburn Accountants & Advisors<\/strong><\/p>\n