{"id":12700,"date":"2023-07-07T06:30:49","date_gmt":"2023-07-07T06:30:49","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=12700"},"modified":"2025-04-23T09:30:22","modified_gmt":"2025-04-23T09:30:22","slug":"14-steps-to-launch-a-business-in-china","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/14-steps-to-launch-a-business-in-china\/","title":{"rendered":"14 steps to starting a business in China"},"content":{"rendered":"

Kristina Koehler-Coluccia, Head of Business Advisory, Woodburn Accountants & Advisors, gives us a step-by-step guide to how to launch your China business and avoid the most common mistakes most companies make<\/h2>\n

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1. Don\u2019t worry about what everyone else is doing
\n<\/strong>Some companies go in too fast and without planning and some get in planning paralysis and don\u2019t get going. Everyone needs to go at a different pace, so develop a phased strategy plan.<\/p>\n

2. Research your competitors and the market
\n<\/strong>Go to China, visit competitors, speak to potential partners and find out what\u2019s going on.<\/p>\n

3. Create a business plan that serves as a roadmap for your actions
\n<\/strong>Every business needs a plan, whether that is to understand your own phases, to raise investment or to convince senior management about a China strategy. Ensure that your plan has price benchmarking, market research and financial planning in place and get external validation if necessary.<\/p>\n

4. Choose your business structure<\/strong>
\nDon\u2019t set up a company if you don\u2019t need a company. Work out what structure works for you. Consider the tax implications or what partner structure you might need. Understand how to start off without risking too much.<\/p>\n