{"id":12855,"date":"2023-08-04T07:30:25","date_gmt":"2023-08-04T07:30:25","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=12855"},"modified":"2023-08-03T11:09:45","modified_gmt":"2023-08-03T11:09:45","slug":"is-the-barbie-movie-popular-in-china","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/is-the-barbie-movie-popular-in-china\/","title":{"rendered":"Is the Barbie movie popular in China?"},"content":{"rendered":"<h2>Chinese cinema-goers might not have flocked to see Barbie in the same numbers as in the UK and US, but the film has been much more successful than other recent Hollywood releases and has sparked some interesting consumer trends<\/h2>\n<p>Greta Gerwig\u2019s <em>Barbie<\/em> film starring Margot Robbie and Ryan Gosling has been a massive hit with audiences around the world \u2013 including China.<\/p>\n<p><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7246 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p>After a fairly slow opening weekend, as of the end of July, <em>Barbie<\/em> has made $25.5 million at the box office in China \u2013 not a huge figure but certainly better than other recent <a href=\"https:\/\/focus.cbbc.org\/can-british-movies-compete-with-hollywood-in-china\/\" target=\"_blank\" rel=\"noopener\">Hollywood releases<\/a> like <em>Black Panther: Wakanda Forever<\/em>. However, the film has achieved excellent ratings on China\u2019s most influential movie apps, reaching 9.4\/10 on Maoyan and 8.6\/10 on Douban, and crucially, has penetrated the country\u2019s internet discourse.<\/p>\n<p>The film\u2019s approach to issues of feminism, patriarchy and masculinity (which surprisingly snuck past China\u2019s stringent censors) has struck a chord with Chinese women, many of whom are finding it increasingly difficult to balance traditional societal pressures. China\u2019s feminist movement has seen significant expansion in recent years amid several high-profile #MeToo campaigns, but the subject remains contentious and discussions on social media are often censored.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/what-is-temu-the-new-chinese-bargain-shopping-app-explained\/\" target=\"_self\" rel=\"dofollow\" class=\"u6455a0bbf52770cc0d4cfdb49ba4504b\"><style> .u6455a0bbf52770cc0d4cfdb49ba4504b { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u6455a0bbf52770cc0d4cfdb49ba4504b:active, .u6455a0bbf52770cc0d4cfdb49ba4504b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u6455a0bbf52770cc0d4cfdb49ba4504b { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u6455a0bbf52770cc0d4cfdb49ba4504b .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u6455a0bbf52770cc0d4cfdb49ba4504b .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u6455a0bbf52770cc0d4cfdb49ba4504b:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">What is Temu? The new Chinese bargain shopping app explained<\/span><\/div><\/a><\/div>\n<p>Sixth Tone reported that some Chinese women have taken to using the film as a test of their boyfriends\u2019 attitudes to feminism, after men were recorded walking out of some showings of the film.<\/p>\n<p>The film also comes at a time when women are as poorly represented in China\u2019s leadership as they have been in decades, with no women on the country\u2019s top decision-making body, the Politburo.<\/p>\n<p>Away from online discourse, Barbie has also become an <a href=\"https:\/\/focus.cbbc.org\/e-commerce-in-china-tmall-douyin-or-both\/\" target=\"_blank\" rel=\"noopener\">e-commerce<\/a> phenomenon, with shoppers scouring online platforms for Barbie-pink outfits and Barbie dolls.<\/p>\n<div id=\"attachment_12857\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-12857\" class=\"wp-image-12857 hoverZoomLink\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/08\/WechatIMG382-554x1024.png\" alt=\"\" width=\"500\" height=\"924\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/08\/WechatIMG382-554x1024.png 554w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/08\/WechatIMG382-162x300.png 162w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/08\/WechatIMG382-768x1419.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/08\/WechatIMG382-832x1536.png 832w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/08\/WechatIMG382-1109x2048.png 1109w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/08\/WechatIMG382-585x1081.png 585w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/08\/WechatIMG382.png 1125w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-12857\" class=\"wp-caption-text\">Users of platforms like Xiaohongshu and Weibo recorded themselves seeing Barbie in themed outfits<\/p><\/div>\n<p>Taobao reported that its average daily search volume for Barbie-related terms jumped by over 760% between July 21 and July 26. Among the phrases people were looking for on Taobao, searches for \u201cBarbie-style outfits\u201d increased by 1,146% over the same time frame.<\/p>\n<p>Analysts at Taobao have suggested that the popularity of Barbie-styled clothes signifies a shift away from the casual wear and athleisure that became popular during Covid-induced lockdowns towards a more effervescent and happy mood created by Barbie\u2019s favoured hot pink. Users also searched for traditional Chinese clothing styles like cheongsam and <em>hanfu<\/em> in Barbie pink, representing the ongoing love for local Chinese styles (a trend known as <a href=\"https:\/\/focus.cbbc.org\/the-rise-and-fall-of-guochao-chinas-nationalistic-branding-phenomenon\/\" target=\"_blank\" rel=\"noopener\">\u201c<em>guochao<\/em>\u201d or China Chic<\/a>)\u00a0 among the younger Chinese generations.<\/p>\n<p><a href=\"\/lp-cta-membership1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7248 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png\" alt=\"\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chinese cinema-goers might not have flocked to see Barbie in the same numbers as in the UK and US, but the film has been much more successful than other recent Hollywood releases and has sparked some interesting consumer trends Greta Gerwig\u2019s Barbie film starring Margot Robbie and Ryan Gosling has been a massive hit with audiences around the world \u2013 including China. After a fairly slow opening weekend, as of&hellip;<\/p>\n","protected":false},"author":34,"featured_media":12856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123],"tags":[2329,385,2212],"class_list":["post-12855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","tag-barbie","tag-film","tag-movies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is the Barbie movie popular in China? - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"Thanks to Barbie in China, women continue to debate feminism despite it being a prickly topic \u2013 and sales of pink clothes have skyrocketed\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/is-the-barbie-movie-popular-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is the Barbie movie popular in China? 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