{"id":13067,"date":"2024-11-30T12:30:00","date_gmt":"2024-11-30T12:30:00","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=13067"},"modified":"2025-04-23T08:55:44","modified_gmt":"2025-04-23T08:55:44","slug":"how-big-is-chinas-market-for-plant-based-foods","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-big-is-chinas-market-for-plant-based-foods\/","title":{"rendered":"How big is the Chinese market for plant-based foods?"},"content":{"rendered":"<h2>The Chinese market for plant-based foods is growing as environmental, health and ethical concerns increase among Chinese consumers. While vegetarianism has deep roots in China, a number of modern trends are transforming the market for plant-based foods and the food and beverage market as a whole<\/h2>\n<p><a href=\"\/lp-cta-general\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7247 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png\" alt=\"launchpad CBBC\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<h4><strong>Historical background of plant-based diets in China<\/strong><\/h4>\n<p>The consumption of vegetarian food in China is not a modern phenomenon. Buddhism, which entered China around 2,000 years ago, has had a significant influence, as many Buddhists in China practice vegetarianism as an extension of the religion\u2019s teachings on compassion and non-harm.<\/p>\n<p>Temples across China often run vegetarian restaurants, and traditional Chinese vegetarian dishes often aim to replicate the texture and taste of meat using ingredients like tofu, wheat protein, and mushrooms. This has given rise to a rich tapestry of vegetarian dishes that form an integral part of the Chinese culinary landscape.<\/p>\n<p>However, meat consumption has long been a sign of status in China, and per capita consumption has shot up since the reform and opening up movement of the late 1970s started to push up people\u2019s incomes. According to the USDA Foreign Agricultural Service, China is the largest consumer of meat in the world (understandable given its population size), and meat consumption has increased five-fold over the past 30 years.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/the-china-trends-to-know-about-in-2023\/\" target=\"_self\" rel=\"dofollow\" class=\"u5471eb82e38bcaa7465fb1df1859efa4\"><style> .u5471eb82e38bcaa7465fb1df1859efa4 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u5471eb82e38bcaa7465fb1df1859efa4:active, .u5471eb82e38bcaa7465fb1df1859efa4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u5471eb82e38bcaa7465fb1df1859efa4 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u5471eb82e38bcaa7465fb1df1859efa4 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u5471eb82e38bcaa7465fb1df1859efa4 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u5471eb82e38bcaa7465fb1df1859efa4:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">The China trends to know about in 2023<\/span><\/div><\/a><\/div>\n<h4><strong>The Chinese market for plant-based foods today<\/strong><\/h4>\n<p>Exact numbers of vegan and vegetarian diners in China can be elusive. Some estimates have suggested that 4-5% of China\u2019s population identifies as vegetarian or vegan. With a population of over 1.4 billion, this translates to anywhere from 56 to 70 million people.<\/p>\n<p>Whatever the number of people who eat a plant-based diet, it is clear that the market for plant-based food in China is experiencing significant growth.<\/p>\n<p>In monetary terms, the vegetarian and vegan food market in China has grown from just under US$10 billion in 2018 to US$12 billion in 2023. Over the past 10 years or so, plant-based meat substitutes (usually made from plant-based proteins such as pea or soy) have contributed a lot to the growth of this market. In 2018, the Good Food Institute valued the market for plant-based meat substitutes in China at over US$834 million, and this number is expected to increase by 20-25% every year.<\/p>\n<p>Chinese millennials and <a href=\"https:\/\/focus.cbbc.org\/how-to-engage-chinas-gen-z-on-climate\/\">Gen Z are the main driving force<\/a> behind this growth, with around half of all millennials surveyed for a report by Bloomberg Businessweek and Starfield (a Chinese plant-based meat brand) stating that they consumed plant-based meat for health reasons.<\/p>\n<div id=\"attachment_13070\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-13070\" class=\"hoverZoomLink wp-image-13070\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/09\/WechatIMG410-724x1024.png\" alt=\"\" width=\"600\" height=\"849\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/09\/WechatIMG410-724x1024.png 724w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/09\/WechatIMG410-212x300.png 212w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/09\/WechatIMG410-768x1086.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/09\/WechatIMG410-1086x1536.png 1086w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/09\/WechatIMG410-1170x1655.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/09\/WechatIMG410-585x827.png 585w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2023\/09\/WechatIMG410.png 1240w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-13070\" class=\"wp-caption-text\"><em>An ad for Omnifoods&#8217; plant-based &#8216;beef&#8217; burger<\/em><\/p><\/div>\n<h4><strong>Plant-based brands in the Chinese market<\/strong><\/h4>\n<p>The Chinese market has seen a surge in the number of domestic brands offering plant-based products. Some of the leading names include Zhenmeat, Starfield and OmniFoods. These brands offer a variety of meat substitutes, ranging from pork to seafood, using ingredients such as soy, peas, and seaweed. The push towards alternative sources of protein has been supported by the Chinese government, and in a speech during the 2022 session of the 13<sup>th<\/sup> CPPCC National Committee, <a href=\"https:\/\/focus.cbbc.org\/what-is-the-dual-circulation-strategy-and-what-does-it-mean-for-business\/\" target=\"_blank\" rel=\"noopener\">Xi Jinping encouraged<\/a> agricultural officials to explore cell-cultured and plant-based protein sources in a bid to ensure food security.<\/p>\n<p>Moreover, in 2023, the China Vegan Society introduced the China Vegan Food Certification (CVFC), the first programme of its kind in China, with the aim of standardising the vegan claims made by products and increasing consumer trust. The first batch of recipients includes Beijing-based dairy alternative startup, <a href=\"https:\/\/focus.cbbc.org\/entrepreneur-spotlight-christiana-zhu-yeyo\/\">Yeyo<\/a>.<\/p>\n<p>Western brands have also identified the potential of China\u2019s plant-based food market. Beyond Meat, one of the front runners in the plant-based meat sector, entered the Chinese market in 2020 and has since launched partnerships with big names in the food and beverage industry, such as Starbucks <a href=\"https:\/\/focus.cbbc.org\/how-kfc-and-mcdonalds-conquered-the-chinese-market\/\" target=\"_blank\" rel=\"noopener\">and KFC<\/a>.<\/p>\n<p>Swedish oat drink company Oatly has also seen massive success in the Chinese market. Oatly used a bottom-up, B2B approach, targeting high-end coffee shops in cities like Beijing and Shanghai to establish its brand, before launching on Tmall in 2018. Since then, it has established a high-tech production in Ma\u2019anshan, Anhui Province to keep up with demand.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/eight-charts-that-explain-the-chinese-economy-in-2023\/\" target=\"_self\" rel=\"dofollow\" class=\"u2907c85ffb7f488b7fe614af1aa236fa\"><style> .u2907c85ffb7f488b7fe614af1aa236fa { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u2907c85ffb7f488b7fe614af1aa236fa:active, .u2907c85ffb7f488b7fe614af1aa236fa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u2907c85ffb7f488b7fe614af1aa236fa { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u2907c85ffb7f488b7fe614af1aa236fa .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u2907c85ffb7f488b7fe614af1aa236fa .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u2907c85ffb7f488b7fe614af1aa236fa:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">Eight charts that explain the Chinese economy in 2023<\/span><\/div><\/a><\/div>\n<h4><strong>Trends and prospects<\/strong><\/h4>\n<p>Several factors suggest a promising future for the vegetarian and vegan food market in China:<\/p>\n<ol>\n<li><strong>Growing interest in health and wellness<\/strong>: Modern urban Chinese consumers, especially the younger generations, are increasingly <a href=\"https:\/\/focus.cbbc.org\/which-of-chinas-consumer-segments-are-growing-fastest\/\">health-conscious<\/a>. As China has seen a rise in lifestyle diseases (e.g., type 2 diabetes, hypertension, chronic liver disease, etc.), many view plant-based diets as a healthier alternative to traditional diets rich in meat and dairy.<\/li>\n<li><strong>Rising environmental concerns:<\/strong> As China grapples with environmental challenges, the carbon footprint of the meat industry has come under scrutiny. Amos Tai, a Hong Kong-based professor of environmental science, told <a href=\"https:\/\/www.aljazeera.com\/economy\/2022\/3\/22\/in-meat-loving-china-a-growing-embrace-of-plant-based-proteins\">Al Jazeera<\/a> that the five-fold increase in China\u2019s per capita meat consumption has contributed to nearly 20% of the country\u2019s air pollution. Plant-based diets are seen as more sustainable, although ultra-processed alternative meats still require a lot of energy to produce.<\/li>\n<li><strong>Government initiatives:<\/strong> In 2016, the Chinese government announced a plan to cut the country\u2019s meat consumption by 50% as part of <a href=\"https:\/\/focus.cbbc.org\/how-close-are-the-uk-and-china-to-reaching-net-zero\/\" target=\"_blank\" rel=\"noopener\">its push to reach net zero<\/a> by 2060. This endorsement, while not strictly pushing for vegetarianism, indicates a shift towards more plant-centric diets.<\/li>\n<li><strong>Innovation and investment:<\/strong> As the market grows, there has been an influx of investments in alternative protein companies. In 2022, Shenzhen-headquartered plant-based meat company Starfield attracted a US$100 million Series B investment round, the largest ever for a vegan protein brand in China. Increased investment in plant-based brands will encourage the creation of products that more closely mimic the taste and texture of real meat, making the transition easier for many consumers.<\/li>\n<\/ol>\n<p><a href=\"\/lp-cta-membership2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7249 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png\" alt=\"Launchpad membership 2\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<div id=\"hzViewer\" style=\"background: none; line-height: 0px; overflow: hidden; padding: 10px 5px; position: absolute; z-index: 2147483647; visibility: visible; opacity: 1; top: 928px; left: 5px; width: auto; height: auto; cursor: pointer; pointer-events: none; display: none;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Chinese market for plant-based foods is growing as environmental, health and ethical concerns increase among Chinese consumers. While vegetarianism has deep roots in China, a number of modern trends are transforming the market for plant-based foods and the food and beverage market as a whole Historical background of plant-based diets in China The consumption of vegetarian food in China is not a modern phenomenon. Buddhism, which entered China around&hellip;<\/p>\n","protected":false},"author":34,"featured_media":13068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123,205],"tags":[2427],"class_list":["post-13067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","category-food-and-drink","tag-paywall"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How big is the Chinese market for plant-based foods? - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"From Beyond Meat&#039;s China market entry via Starbucks, to Oatly&#039;s transition from coffee shops to Taobao, plant-based food is taking off\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/how-big-is-chinas-market-for-plant-based-foods\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How big is the Chinese market for plant-based foods? 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