{"id":13097,"date":"2023-10-04T12:30:28","date_gmt":"2023-10-04T12:30:28","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=13097"},"modified":"2025-04-23T09:05:12","modified_gmt":"2025-04-23T09:05:12","slug":"why-brands-in-china-should-pay-attention-to-tmall-luxury-pavilion","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/why-brands-in-china-should-pay-attention-to-tmall-luxury-pavilion\/","title":{"rendered":"Why brands in China should pay attention to Tmall Luxury Pavilion"},"content":{"rendered":"

China is on track to become the growth engine for the world\u2019s luxury goods market, powered by digitally-savvy consumers shopping on platforms like Tmall Luxury Pavilion<\/h2>\n

China is the world\u2019s second-largest luxury market thanks to a rising middle class and many high-net-worth individuals (HNWIs) with huge disposable incomes. According to a recent Morgan Stanley report, Chinese consumers will make up 60% of total global spending growth on luxury items by 2030. In fact, mainland Chinese buyers will boost demand for luxury items by 20% in 2023 alone.<\/p>\n

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Much of this growth is being driven by digital platforms, which are not just being used as shopping channels but also for content-based product information. Among these platforms is Alibaba\u2019s Tmall Luxury Pavilion, which hosts 200 premium and luxury names from around the world and uses the latest technology \u2013 including AR, VR and live streaming \u2013 to engage Chinese luxury consumers.<\/p>\n

According to the latest data from Tmall Luxury Pavilion, more than 80 million people with a strong interest in luxury goods browsed, collected or purchased more than 10 times on the Taobao App over the last year.<\/p>\n

The importance of Tmall Luxury Pavilion was underscored recently when its general manager, Janet Wang, was inducted into the Business of Fashion 500, an influential list of the people shaping the global fashion industry.<\/p>\n