{"id":13519,"date":"2024-01-09T06:30:12","date_gmt":"2024-01-09T06:30:12","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=13519"},"modified":"2025-04-23T09:03:26","modified_gmt":"2025-04-23T09:03:26","slug":"how-big-is-the-chinese-market-opportunity-for-scottish-brands","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-big-is-the-chinese-market-opportunity-for-scottish-brands\/","title":{"rendered":"How big is the Chinese market opportunity for Scottish brands?"},"content":{"rendered":"

On 8 February 2024,\u00a0 CBBC will host its annual China Consumer Scotland event<\/a>, which brings together successful consumer brands trading in the market to share peer-to-peer insights.<\/p>\n

The event will underscore the continued importance of the China-Scotland relationship for consumer brands and beyond.<\/p>\n

Click here to register for China Consumer Scotland 2024<\/a><\/h4>\n

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Since 1996, Scotland\u2019s total exports of goods to China have grown by more than 1,000% to \u00a31 billion per year. In the four quarters leading up to Q2 2023, Scottish exports to China grew 11.6%, nearing the high levels seen in 2017-18. This drive was primarily fuelled by a rise in the export of beverages (+35%), power-generating machinery (+11%) and road vehicles (+338%). <\/span><\/p>\n

Chinese consumers already have an appetite for Scottish products and brands, including whisky, textiles, seafood and tourism (Edinburgh is the second most-visited city in the UK after London).<\/span><\/p>\n