{"id":13567,"date":"2024-01-19T06:30:43","date_gmt":"2024-01-19T06:30:43","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=13567"},"modified":"2025-04-23T09:03:25","modified_gmt":"2025-04-23T09:03:25","slug":"what-does-chinas-declining-population-mean-for-business","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/what-does-chinas-declining-population-mean-for-business\/","title":{"rendered":"What does China\u2019s declining population mean for business?"},"content":{"rendered":"<p>China\u2019s latest demographic data was released by the National Bureau of Statistics on 17 January, showing that the country\u2019s population fell for a second consecutive year. The latest data reinforces fears about the challenges a declining population will pose for the world\u2019s second-largest economy, which has long relied on a plentiful and ambitious workforce to fuel its industrial and economic growth.<\/p>\n<p><a href=\"\/lp-cta-general\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7247 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png\" alt=\"launchpad CBBC\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p>The population decline of 0.15% \u2013 or 2.08 million people \u2013 to 1.409 billion in 2023 was well over the 850,000-person drop seen in 2022, which was China\u2019s first decline in population since 1961. Total new births fell 5.7% to 9.02 million in 2023, while deaths rose 6.6% to 11.1 million.<\/p>\n<p>The country\u2019s crude birth rate of 6.39 per 1,000 people puts it on a par with South Korea and Japan, which have been among the countries with the lowest birth rates for the past few decades (by comparison, the crude birth rates in the UK and US are around 10-11 per 1,000).<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/changing-roles-of-women-in-china\/\" target=\"_self\" rel=\"dofollow\" class=\"u55f6770893ce3b5957db3a0d6b2ca283\"><style> .u55f6770893ce3b5957db3a0d6b2ca283 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u55f6770893ce3b5957db3a0d6b2ca283:active, .u55f6770893ce3b5957db3a0d6b2ca283:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u55f6770893ce3b5957db3a0d6b2ca283 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u55f6770893ce3b5957db3a0d6b2ca283 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u55f6770893ce3b5957db3a0d6b2ca283 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u55f6770893ce3b5957db3a0d6b2ca283:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">The changing roles of women in China: why you should care<\/span><\/div><\/a><\/div>\n<p>Fertility in China has been declining for decades but has been compounded in recent years by high youth unemployment, the high cost of things like <a href=\"https:\/\/focus.cbbc.org\/is-chinas-property-crisis-spilling-over-into-other-sectors\/\">housing<\/a> and education, and the post-Covid economic downturn. GDP figures released at the same time as the population data showed that the Chinese economy grew 5.2% in 2023, the lowest rate since 1990 (excluding the main pandemic years). Gender discrimination and expectations that women will assume caregiving roles (both for children and elderly parents) are also discouraging women from having children.<\/p>\n<p>The falling birth rate has already prompted action at the national policy level, including the end of the one-child policy (increased to three in 2022) and monthly or one-off payments for second or third children in several provincial cities. Some demographers \u2013 including the vice-president of the China Population Association \u2013 have speculated that we will see a small bump in the figures for this year as people like to have children born in the auspicious Chinese zodiac Year of the Dragon, which starts in February, but this is unlikely to have a major effect on the overall figures.<\/p>\n<p>It is clear that China\u2019s current strategies are doing little to encourage births, so it will have to turn its attention to the other end of the age spectrum: the ageing population.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/best-china-books-2023\/\" target=\"_self\" rel=\"dofollow\" class=\"u965544526ca8ed89f52fd7e90af168b6\"><style> .u965544526ca8ed89f52fd7e90af168b6 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u965544526ca8ed89f52fd7e90af168b6:active, .u965544526ca8ed89f52fd7e90af168b6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u965544526ca8ed89f52fd7e90af168b6 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u965544526ca8ed89f52fd7e90af168b6 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u965544526ca8ed89f52fd7e90af168b6 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u965544526ca8ed89f52fd7e90af168b6:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">The best books about China from 2023<\/span><\/div><\/a><\/div>\n<p>As its population ages, China will have to rethink its economic structure while also considering issues such as the stress an older population will put on its healthcare and pension systems.<\/p>\n<p>Indeed, on 15 January, the Chinese government unveiled a series of 26 guidelines to encourage the development of a \u201csilver economy\u201d catering to older people, who now account for 21.1% of the population. Health-related consumption is likely to account for the biggest share of spending in this \u201csilver economy\u201d, presenting opportunities for British companies in the pharmaceutical and biotech industries, as well as robotics and AI. Sales of home healthcare devices for older adults have already shown an increase during Singles\u2019 Day in recent years, as have sales of dietary supplements and cosmetics with \u2018anti-ageing\u2019 properties.<\/p>\n<p>The falling birth rate also prompts several considerations for British consumer brands looking at the China market. Young, childless urban residents remain a broad market with strong spending power. Instead of planning and saving for children, Gen Z and younger millennials are increasingly choosing to live life on their own terms and spend money on themselves, whether that be on hobbies and sports like <a href=\"https:\/\/focus.cbbc.org\/how-camping-became-next-big-china-travel-trend\/#.Y3_A_2zP3a0\" target=\"_blank\" rel=\"noopener\">camping<\/a>, yoga and skiing, wellness and self-care products, or even on their <a href=\"https:\/\/focus.cbbc.org\/could-pets-be-key-to-your-businesss-success-in-china\/#.Y3_A62zP3a0\" target=\"_blank\" rel=\"noopener\">pets<\/a>.<\/p>\n<p><a href=\"\/lp-cta-membership1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7248 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png\" alt=\"\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>China\u2019s latest demographic data was released by the National Bureau of Statistics on 17 January, showing that the country\u2019s population fell for a second consecutive year. The latest data reinforces fears about the challenges a declining population will pose for the world\u2019s second-largest economy, which has long relied on a plentiful and ambitious workforce to fuel its industrial and economic growth. The population decline of 0.15% \u2013 or 2.08 million&hellip;<\/p>\n","protected":false},"author":34,"featured_media":13568,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[132],"tags":[570,2427,2095],"class_list":["post-13567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-demographics","tag-paywall","tag-population"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What does China\u2019s declining population mean for business? - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"China\u2019s latest demographic data confirms what many feared \u2013 that its population is shrinking; but why, and what should we be doing about it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/what-does-chinas-declining-population-mean-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What does China\u2019s declining population mean for business? 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