{"id":13968,"date":"2024-04-16T06:30:23","date_gmt":"2024-04-16T06:30:23","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=13968"},"modified":"2025-04-23T09:01:35","modified_gmt":"2025-04-23T09:01:35","slug":"how-to-choose-the-right-marketing-method-for-your-business-in-china","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-to-choose-the-right-marketing-method-for-your-business-in-china\/","title":{"rendered":"How to choose the right marketing method for your business in China"},"content":{"rendered":"

From live streaming to influencer collaborations, which marketing method is right for your business in China? Dana Goldburd, Co-Founder and CMO of Up2China<\/a>,<\/strong> explores the pros and cons of some of the most popular marketing strategies<\/h3>\n

Success in the Chinese market is rarely the result of a uni-directional strategy; it requires a more complex approach that takes in multiple platforms and strategies.<\/p>\n

To help businesses build a presence and loyalty in the Chinese market, Dana Goldburd from Up2China has outlined what businesses need to know about the most common digital marketing methods. By highlighting the advantages and challenges of various marketing approaches, companies can navigate the complexities of China\u2019s dynamic market landscape with greater clarity and informed decision-making.<\/p>\n

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Live streaming<\/h4>\n

The gold-paved streets of China\u2019s live streaming landscape have attracted many brands, keen to get a slice of a market valued in the trillions of RMB. For millions of Chinese consumers, live streams are a major part of the e-commerce experience, watched as much for entertainment as they are for commerce.<\/p>\n

Pros:<\/strong> No marketing method enables real-time engagement with an audience quite like live streaming. Via a well-known host or an in-house presenter, brands can answer audience questions and get feedback in real-time. This makes it great for brands that need to provide product education \u2013 for example, a nutritional supplement or a professional haircare product \u2013 enabling them to explain key benefits and functions.<\/p>\n

Cons:<\/strong> A successful live stream is often dependent on the popularity and skill of the host, and the best hosts come at a high price. There is also a complicated regulatory landscape to navigate, as well as the threat of technical challenges or disruptions.<\/p>\n