{"id":14164,"date":"2024-06-05T06:30:33","date_gmt":"2024-06-05T06:30:33","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=14164"},"modified":"2025-04-23T08:59:36","modified_gmt":"2025-04-23T08:59:36","slug":"is-hainan-still-a-duty-free-hotspot","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/is-hainan-still-a-duty-free-hotspot\/","title":{"rendered":"Is Hainan still a duty-free hotspot?"},"content":{"rendered":"<h3>During the pandemic, Hainan emerged as China\u2019s most popular duty-free shopping destination thanks to preferential government policies and a raft of new openings from international luxury brands. But with pandemic-era restrictions a thing of the past, will Hainan retain its duty-free crown?<\/h3>\n<p>Hainan\u2019s location in the warm waters of the South China Sea has long made it a haven for fishing and agriculture and, in more recent years, tourism. However, over the past couple of years, a series of beneficial import and trade policies have made China\u2019s southernmost province a consumer hotspot and put it on the radar of companies looking to grow their business in China.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-13998 hoverZoomLink\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/04\/unnamed-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/04\/unnamed-1024x576.jpg 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/04\/unnamed-300x169.jpg 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/04\/unnamed-768x432.jpg 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/04\/unnamed-1170x658.jpg 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/04\/unnamed-585x329.jpg 585w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/04\/unnamed.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Foreign and domestic travellers departing from Hainan (but not China) have an annual duty-free shopping allowance of RMB 100,000 (\u00a311,458) \u2013 the most generous in the world. The allowance covers product categories such as <a href=\"https:\/\/focus.cbbc.org\/guide-to-new-animal-testing-cosmetics-laws-in-china\/\" target=\"_blank\" rel=\"noopener\">cosmetics<\/a>, luxury goods, <a href=\"https:\/\/focus.cbbc.org\/the-long-read-the-rise-and-rise-of-whisky-in-china\/\" target=\"_blank\" rel=\"noopener\">alcohol<\/a> and even electronics (when purchased from dedicated duty-free stores). With a saving of up to 35% on prices in the rest of China, there has been a strong incentive for consumers to make Hainan their main shopping destination.<\/p>\n<p>\u201cConsumers are entering a new era of duty-free shopping,\u201d says Rocky Chi, head of planning at Emerging Communications, a leading Chinese marketing consultancy. \u201cThe Chinese government will continue to push for duty-free shopping, and as for consumers, they are spoiled for choice by such an easy way of shopping.\u201d Indeed, the Chinese government plans to make the whole island duty free by 2025, not just the select malls currently offering the perk.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/why-the-future-of-retail-in-china-is-phygital\/\" target=\"_self\" rel=\"dofollow\" class=\"u05c83dd60f1d6f5f0f5a93795f7d2287\"><style> .u05c83dd60f1d6f5f0f5a93795f7d2287 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u05c83dd60f1d6f5f0f5a93795f7d2287:active, .u05c83dd60f1d6f5f0f5a93795f7d2287:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u05c83dd60f1d6f5f0f5a93795f7d2287 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u05c83dd60f1d6f5f0f5a93795f7d2287 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u05c83dd60f1d6f5f0f5a93795f7d2287 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u05c83dd60f1d6f5f0f5a93795f7d2287:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">Why the future of retail in China is phygital<\/span><\/div><\/a><\/div>\n<p>Certainly, the island\u2019s appeal doesn\u2019t seem to have waned since the lifting of Covid-era travel restrictions. During the 2024 Lunar New Year holiday, duty free spending in Hainan reached a record RMB 2.49 billion (\u00a3274.75 million) according to Haikou Customs, with shoppers spending an average of RMB 8,358 (\u00a3922) per person. \u201cWith projects around the island still being developed, there is definitely potential for Hainan to attract even more attention,\u201d says Ran Guo, Director, Consumer Economy China, CBBC.<\/p>\n<p>Hainan may be taking a greater share of travel and duty-free spending than five years ago, but Chinese consumers are still keen to travel abroad and plan to spend when they do. According to Dragon Trail Research\u2019s recently-released Chinese Traveler Sentiment Report, 64% of survey respondents are planning to travel outside of China in 2024, and a similar proportion spend at least RMB 2,000 (\u00a3220) on shopping during a single outbound trip. During the recent Labor Day holiday from 1-5 May, Japan and Hong Kong \u2013 both popular for shopping \u2013 were among the most-visited destinations.<\/p>\n<p>So, what does all of this mean for British companies? Certainly, Hainan\u2019s continued appeal presents an opportunity for British consumer brands, especially those with an established presence in the market. \u201cHainan may not be a market to build brand loyalty, but it is a good place to launch new products,\u201d says Ran Guo. The fact that people are visiting the island for leisure makes them open to trying new things or treating themselves to something they wouldn\u2019t normally buy.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/what-are-consumer-tribes-and-why-are-they-important-for-brands-in-china\/\" target=\"_self\" rel=\"dofollow\" class=\"u5b0af71523c8d03f1a20424cf7bb3a11\"><style> .u5b0af71523c8d03f1a20424cf7bb3a11 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u5b0af71523c8d03f1a20424cf7bb3a11:active, .u5b0af71523c8d03f1a20424cf7bb3a11:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u5b0af71523c8d03f1a20424cf7bb3a11 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u5b0af71523c8d03f1a20424cf7bb3a11 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u5b0af71523c8d03f1a20424cf7bb3a11 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u5b0af71523c8d03f1a20424cf7bb3a11:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">What are consumer tribes, and why are they important for brands in China?<\/span><\/div><\/a><\/div>\n<p>To tap into this willingness to buy, brands could consider creating an exclusive product or promotional packaging for the Hainan duty free market, especially around festivals like <a href=\"https:\/\/focus.cbbc.org\/unlocking-the-consumer-power-of-chinese-new-year\/\" target=\"_blank\" rel=\"noopener\">Lunar New Year<\/a> or shopping events like <a href=\"https:\/\/focus.cbbc.org\/how-did-chinas-singles-day-perform-in-2023\/\" target=\"_blank\" rel=\"noopener\">Singles\u2019 Day<\/a>.<\/p>\n<p>Going forward, British consumer brands will have to keep Hainan in mind when they consider their China market strategies. As KPMG and The Moodie Davitt Report\u2019s 2024 Hainan Travel Retail Whitepaper points out, for Chinese consumers, \u201cthere are no barriers to visiting Hainan. And many incentives.\u201d<\/p>\n<p><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7246 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>During the pandemic, Hainan emerged as China\u2019s most popular duty-free shopping destination thanks to preferential government policies and a raft of new openings from international luxury brands. But with pandemic-era restrictions a thing of the past, will Hainan retain its duty-free crown? Hainan\u2019s location in the warm waters of the South China Sea has long made it a haven for fishing and agriculture and, in more recent years, tourism. However,&hellip;<\/p>\n","protected":false},"author":34,"featured_media":11244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123],"tags":[2265,755,2427],"class_list":["post-14164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","tag-duty-free","tag-hainan","tag-paywall"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is Hainan still a duty-free hotspot? - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"Going forward, British consumer brands will have to keep Hainan in mind when they consider their China market strategies \u2013 here&#039;s why\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/is-hainan-still-a-duty-free-hotspot\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Hainan still a duty-free hotspot? - Focus - China Britain Business Council\" \/>\n<meta property=\"og:description\" content=\"Going forward, British consumer brands will have to keep Hainan in mind when they consider their China market strategies \u2013 here&#039;s why\" \/>\n<meta property=\"og:url\" content=\"https:\/\/focus.cbbc.org\/is-hainan-still-a-duty-free-hotspot\/\" \/>\n<meta property=\"og:site_name\" content=\"Focus - China Britain Business Council\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chinabritainbusinesscouncil\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-05T06:30:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T08:59:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/11\/Hainan-Duty-Free.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robynne Tindall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ChinaBritain\" \/>\n<meta name=\"twitter:site\" content=\"@ChinaBritain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robynne Tindall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/focus.cbbc.org\/is-hainan-still-a-duty-free-hotspot\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/focus.cbbc.org\/is-hainan-still-a-duty-free-hotspot\/\"},\"author\":{\"name\":\"Robynne Tindall\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/person\/4eee4be9f56054a5043a5e7fa75178cd\"},\"headline\":\"Is Hainan still a duty-free hotspot?\",\"datePublished\":\"2024-06-05T06:30:33+00:00\",\"dateModified\":\"2025-04-23T08:59:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/focus.cbbc.org\/is-hainan-still-a-duty-free-hotspot\/\"},\"wordCount\":616,\"publisher\":{\"@id\":\"https:\/\/focus.cbbc.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/focus.cbbc.org\/is-hainan-still-a-duty-free-hotspot\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2022\/11\/Hainan-Duty-Free.jpg\",\"keywords\":[\"duty free\",\"hainan\",\"Paywall\"],\"articleSection\":[\"Consumer\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/focus.cbbc.org\/is-hainan-still-a-duty-free-hotspot\/\",\"url\":\"https:\/\/focus.cbbc.org\/is-hainan-still-a-duty-free-hotspot\/\",\"name\":\"Is Hainan still a duty-free hotspot? 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