{"id":14182,"date":"2024-06-11T06:30:19","date_gmt":"2024-06-11T06:30:19","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=14182"},"modified":"2024-06-10T14:49:29","modified_gmt":"2024-06-10T14:49:29","slug":"david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/","title":{"rendered":"AliExpress recruits David Beckham for Euro 2024"},"content":{"rendered":"<p>Ahead of the Euros, Alibaba has made English footballer David Beckham a global ambassador for its AliExpress platform<\/p>\n<p>Cross-border e-commerce platform AliExpress is sponsoring the UEFA Euro 2024 championship, which will be played at stadiums across Germany this summer. Beckham will front the \u2018Score More with AliExpress\u2019 campaign, appearing in TV ads. During the Euros, AliExpress is giving away prizes in its app for every goal scored.<\/p>\n<p><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7246 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p>Beckham is a popular figure in China. In 2013, he was named global ambassador for Chinese football and has visited the country numerous times. He has also visited in his capacity as a UNICEF Goodwill Ambassador. More recently, he visited The Londoner Macao, a luxury casino resort on Macao\u2019s Cotai Strip, where he has designed suites as part of his ambassadorship for the brand.<\/p>\n<p>The Euros are also a popular event in China, where the UEFA Euro 2020 competition (which was actually held in 2021 due to the Covid-19 pandemic) saw an increase in viewership of 43% compared to Euro 2016, according to UEFA.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/shop-like-a-billionaire-behind-the-rapid-rise-of-temu\/\" target=\"_self\" rel=\"dofollow\" class=\"u850213108aa742a26fa1653d9d8941ec\"><style> .u850213108aa742a26fa1653d9d8941ec { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u850213108aa742a26fa1653d9d8941ec:active, .u850213108aa742a26fa1653d9d8941ec:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u850213108aa742a26fa1653d9d8941ec { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u850213108aa742a26fa1653d9d8941ec .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u850213108aa742a26fa1653d9d8941ec .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u850213108aa742a26fa1653d9d8941ec:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">\"Shop like a billionaire\": Inside the rapid rise of Temu<\/span><\/div><\/a><\/div>\n<p>While not as famous as Tmall and Taobao, AliExpress has become a key driver of growth for Alibaba over the past year or so. \u00a0Its international division recorded revenue growth of 45% year-on-year in Q1 2024.<\/p>\n<p>Nevertheless, it is facing a strong challenge from PDD\u2019s discount shopping platform Temu<strong>, <\/strong>whose sales topped US$5 billion in 2023, just one year after launch. Temu has also invested in sports marketing, reportedly spending more than US$14 million on two TV spots during Super Bowl LVII in February 2023.<\/p>\n<p><a href=\"\/lp-cta-membership2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7249 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png\" alt=\"Launchpad membership 2\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of the Euros, Alibaba has made English footballer David Beckham a global ambassador for its AliExpress platform Cross-border e-commerce platform AliExpress is sponsoring the UEFA Euro 2024 championship, which will be played at stadiums across Germany this summer. Beckham will front the \u2018Score More with AliExpress\u2019 campaign, appearing in TV ads. During the Euros, AliExpress is giving away prizes in its app for every goal scored. Beckham is a&hellip;<\/p>\n","protected":false},"author":34,"featured_media":14183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[132],"tags":[411],"class_list":["post-14182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-football"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AliExpress recruits David Beckham for Euro 2024 - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"AliExpress has recruited David Beckham for Euro its 2024 campaign \u2013 will it help the brand to beat Temu and others?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AliExpress recruits David Beckham for Euro 2024 - Focus - China Britain Business Council\" \/>\n<meta property=\"og:description\" content=\"AliExpress has recruited David Beckham for Euro its 2024 campaign \u2013 will it help the brand to beat Temu and others?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Focus - China Britain Business Council\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chinabritainbusinesscouncil\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-11T06:30:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/David-Beckham.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"714\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robynne Tindall\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ChinaBritain\" \/>\n<meta name=\"twitter:site\" content=\"@ChinaBritain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robynne Tindall\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/\"},\"author\":{\"name\":\"Robynne Tindall\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/person\/4eee4be9f56054a5043a5e7fa75178cd\"},\"headline\":\"AliExpress recruits David Beckham for Euro 2024\",\"datePublished\":\"2024-06-11T06:30:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/\"},\"wordCount\":267,\"publisher\":{\"@id\":\"https:\/\/focus.cbbc.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/David-Beckham.jpg\",\"keywords\":[\"football\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/\",\"url\":\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/\",\"name\":\"AliExpress recruits David Beckham for Euro 2024 - Focus - China Britain Business Council\",\"isPartOf\":{\"@id\":\"https:\/\/focus.cbbc.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/David-Beckham.jpg\",\"datePublished\":\"2024-06-11T06:30:19+00:00\",\"description\":\"AliExpress has recruited David Beckham for Euro its 2024 campaign \u2013 will it help the brand to beat Temu and others?\",\"breadcrumb\":{\"@id\":\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#primaryimage\",\"url\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/David-Beckham.jpg\",\"contentUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/David-Beckham.jpg\",\"width\":1000,\"height\":714},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/focus.cbbc.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AliExpress recruits David Beckham for Euro 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/focus.cbbc.org\/#website\",\"url\":\"https:\/\/focus.cbbc.org\/\",\"name\":\"CHINA-BRITAIN BUSINESS FOCUS\",\"description\":\"FOCUS is the content arm of The China-Britain Business Council\",\"publisher\":{\"@id\":\"https:\/\/focus.cbbc.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/focus.cbbc.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/focus.cbbc.org\/#organization\",\"name\":\"CBBC\",\"url\":\"https:\/\/focus.cbbc.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg\",\"contentUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg\",\"width\":1,\"height\":1,\"caption\":\"CBBC\"},\"image\":{\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/chinabritainbusinesscouncil\",\"https:\/\/x.com\/ChinaBritain\",\"https:\/\/www.linkedin.com\/company\/china-britain-business-council\/\",\"https:\/\/en.wikipedia.org\/wiki\/China\u2013Britain_Business_Council\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/person\/4eee4be9f56054a5043a5e7fa75178cd\",\"name\":\"Robynne Tindall\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/05\/WechatIMG1748-96x96.jpeg\",\"contentUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/05\/WechatIMG1748-96x96.jpeg\",\"caption\":\"Robynne Tindall\"},\"description\":\"Robynne Tindall is FOCUS's Editorial Manager\",\"url\":\"https:\/\/focus.cbbc.org\/author\/robynne-tindall\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AliExpress recruits David Beckham for Euro 2024 - Focus - China Britain Business Council","description":"AliExpress has recruited David Beckham for Euro its 2024 campaign \u2013 will it help the brand to beat Temu and others?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/","og_locale":"en_GB","og_type":"article","og_title":"AliExpress recruits David Beckham for Euro 2024 - Focus - China Britain Business Council","og_description":"AliExpress has recruited David Beckham for Euro its 2024 campaign \u2013 will it help the brand to beat Temu and others?","og_url":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/","og_site_name":"Focus - China Britain Business Council","article_publisher":"https:\/\/www.facebook.com\/chinabritainbusinesscouncil","article_published_time":"2024-06-11T06:30:19+00:00","og_image":[{"width":1000,"height":714,"url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/David-Beckham.jpg","type":"image\/jpeg"}],"author":"Robynne Tindall","twitter_card":"summary_large_image","twitter_creator":"@ChinaBritain","twitter_site":"@ChinaBritain","twitter_misc":{"Written by":"Robynne Tindall","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#article","isPartOf":{"@id":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/"},"author":{"name":"Robynne Tindall","@id":"https:\/\/focus.cbbc.org\/#\/schema\/person\/4eee4be9f56054a5043a5e7fa75178cd"},"headline":"AliExpress recruits David Beckham for Euro 2024","datePublished":"2024-06-11T06:30:19+00:00","mainEntityOfPage":{"@id":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/"},"wordCount":267,"publisher":{"@id":"https:\/\/focus.cbbc.org\/#organization"},"image":{"@id":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/David-Beckham.jpg","keywords":["football"],"articleSection":["News"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/","url":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/","name":"AliExpress recruits David Beckham for Euro 2024 - Focus - China Britain Business Council","isPartOf":{"@id":"https:\/\/focus.cbbc.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#primaryimage"},"image":{"@id":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/David-Beckham.jpg","datePublished":"2024-06-11T06:30:19+00:00","description":"AliExpress has recruited David Beckham for Euro its 2024 campaign \u2013 will it help the brand to beat Temu and others?","breadcrumb":{"@id":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#primaryimage","url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/David-Beckham.jpg","contentUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/David-Beckham.jpg","width":1000,"height":714},{"@type":"BreadcrumbList","@id":"https:\/\/focus.cbbc.org\/david-beckham-named-aliexpress-ambassador-ahead-of-euro-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/focus.cbbc.org\/"},{"@type":"ListItem","position":2,"name":"AliExpress recruits David Beckham for Euro 2024"}]},{"@type":"WebSite","@id":"https:\/\/focus.cbbc.org\/#website","url":"https:\/\/focus.cbbc.org\/","name":"CHINA-BRITAIN BUSINESS FOCUS","description":"FOCUS is the content arm of The China-Britain Business Council","publisher":{"@id":"https:\/\/focus.cbbc.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/focus.cbbc.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/focus.cbbc.org\/#organization","name":"CBBC","url":"https:\/\/focus.cbbc.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/","url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg","contentUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg","width":1,"height":1,"caption":"CBBC"},"image":{"@id":"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/chinabritainbusinesscouncil","https:\/\/x.com\/ChinaBritain","https:\/\/www.linkedin.com\/company\/china-britain-business-council\/","https:\/\/en.wikipedia.org\/wiki\/China\u2013Britain_Business_Council"]},{"@type":"Person","@id":"https:\/\/focus.cbbc.org\/#\/schema\/person\/4eee4be9f56054a5043a5e7fa75178cd","name":"Robynne Tindall","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/focus.cbbc.org\/#\/schema\/person\/image\/","url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/05\/WechatIMG1748-96x96.jpeg","contentUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/05\/WechatIMG1748-96x96.jpeg","caption":"Robynne Tindall"},"description":"Robynne Tindall is FOCUS's Editorial Manager","url":"https:\/\/focus.cbbc.org\/author\/robynne-tindall\/"}]}},"_links":{"self":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts\/14182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/comments?post=14182"}],"version-history":[{"count":5,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts\/14182\/revisions"}],"predecessor-version":[{"id":14193,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts\/14182\/revisions\/14193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/media\/14183"}],"wp:attachment":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/media?parent=14182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/categories?post=14182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/tags?post=14182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}