{"id":14186,"date":"2024-06-12T06:30:07","date_gmt":"2024-06-12T06:30:07","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=14186"},"modified":"2025-04-23T08:59:36","modified_gmt":"2025-04-23T08:59:36","slug":"infographic-the-chinese-whisky-market","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/infographic-the-chinese-whisky-market\/","title":{"rendered":"Infographic: The Chinese whisky market"},"content":{"rendered":"<h1>A growing demand for whisky in China has seen UK exports rise substantially, and now the big players are even looking to create Chinese whiskies in China for China.<\/h1>\n<h1>In this series of infographics, we look at the key things brands need to know about the Chinese whisky market, including sales figures and customer profile.<\/h1>\n<p><a href=\"https:\/\/www.cbbc.org\/events\/china-whisky-outlook-2024\"><img decoding=\"async\" class=\"alignnone wp-image-14069 size-large hoverZoomLink\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/The-China-Whisky-OUtlook-1024x172.png\" alt=\"\" width=\"1024\" height=\"172\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/The-China-Whisky-OUtlook-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/The-China-Whisky-OUtlook-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/The-China-Whisky-OUtlook-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/The-China-Whisky-OUtlook-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/The-China-Whisky-OUtlook-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/The-China-Whisky-OUtlook-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/The-China-Whisky-OUtlook-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/The-China-Whisky-OUtlook-585x98.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h4><strong>The sales value of whisky in China:<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-14197\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/1-1024x724.jpg\" alt=\"1.8 billion new\" width=\"1024\" height=\"724\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/1-1024x724.jpg 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/1-300x212.jpg 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/1-768x543.jpg 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/1.jpg 1307w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/1-1170x827.jpg 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/1-585x414.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4>The trade value of whisky imports to China:<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-14060 hoverZoomLink\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/2-1024x724.png\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/2-1024x724.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/2-300x212.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/2-768x543.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/2.png 1307w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/2-1170x827.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/2-585x414.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4>The Chinese whisky drinker:<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-14196\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/4-1024x724.jpg\" alt=\"the macallan\" width=\"1024\" height=\"724\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/4-1024x724.jpg 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/4-300x212.jpg 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/4-768x543.jpg 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/4.jpg 1307w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/4-1170x827.jpg 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/4-585x414.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4>How China\u2019s global ranking as a whisky importer has changed:<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-14266\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/China-Whisky-infographics-Web.jpg\" alt=\"\" width=\"2000\" height=\"1414\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/China-Whisky-infographics-Web.jpg 1307w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/China-Whisky-infographics-Web-300x212.jpg 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/China-Whisky-infographics-Web-1024x724.jpg 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/China-Whisky-infographics-Web-768x543.jpg 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/China-Whisky-infographics-Web-1170x827.jpg 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/06\/China-Whisky-infographics-Web-585x414.jpg 585w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<h4>Where are China\u2019s distilleries?<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-14072 hoverZoomLink\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Distilleries-Map-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Distilleries-Map-1024x574.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Distilleries-Map-300x168.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Distilleries-Map-768x430.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Distilleries-Map-1536x860.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Distilleries-Map.png 1650w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Distilleries-Map-1170x655.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Distilleries-Map-585x328.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4>Value of whisky imports by country:<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-14063 hoverZoomLink\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/5-1024x724.jpg\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/5-1024x724.jpg 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/5-300x212.jpg 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/5-768x543.jpg 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/5.jpg 1307w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/5-1170x827.jpg 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/5-585x414.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4>Scottish whisky exports to China:<\/h4>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-14061\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/3-1024x724.png\" alt=\"\" width=\"1024\" height=\"724\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/3-1024x724.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/3-300x212.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/3-768x543.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/3.png 1307w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/3-1170x827.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/3-585x414.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4 style=\"text-align: center;\"><strong><a href=\"https:\/\/portal.cbbc.org\/civicrm\/event\/info?reset=1&amp;id=2818\">Event: The China Whisky Outlook 2024<\/a><\/strong><\/h4>\n<p><em>This June, <a href=\"https:\/\/www.barleymagazine.com\/\">Barley<\/a> will be co-hosting \u2018The China Whisky Outlook 2024\u2019 in partnership with the China-Britain Business Council and the Scotch Whisky Association.\u00a0<\/em><\/p>\n<p><em>The event will be held in Edinburgh on 20 June 2024 in partnership with <\/em><a href=\"https:\/\/www.potterclarkson.com\/\"><em>Potter Clarkson<\/em><\/a><em> and will cover topics including h<\/em><em>ow to protect your Scotch whisky brand in China, how to export your whisky to China, and<\/em><em> the\u00a0Chinese\u00a0whisky\u00a0market\u00a0landscape<\/em><em>.<\/em><\/p>\n<p><em>Speakers include <\/em><em>Iain Weir (Ian Macleod), Paul Skipworth (Eden Mill St Andrews\/SMWS), <\/em><em>Sarah Talland (Potter Clarkson)<\/em><em>, <\/em><em>Lindesay Low (SWA), Tom Pattinson (Barley)<\/em><em>, <\/em><em>James Brodie (CBBC) and more to be announced.<\/em><\/p>\n<p><em>The free event is open to businesses in the whisky industry who have entered or plan to enter the Chinese market. To express interest or to register click <\/em><a href=\"https:\/\/portal.cbbc.org\/civicrm\/event\/info?reset=1&amp;id=2818\"><em>here<\/em><\/a><em>.<\/em><\/p>\n<p><em>Potter Clarkson\u2019s dedicated FMCG team specialise in maximising the value of food and drink brands and products. If you\u2019d like to discuss how they can help you identify, protect, exploit and enforce your ideas and innovations, please contact them at fmcg@potterclarkson.com.<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-14068 hoverZoomLink\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Whisky-Outlook-724x1024.png\" alt=\"\" width=\"724\" height=\"1024\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Whisky-Outlook-724x1024.png 724w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Whisky-Outlook-212x300.png 212w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Whisky-Outlook-768x1086.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Whisky-Outlook-1086x1536.png 1086w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Whisky-Outlook-1170x1655.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Whisky-Outlook-585x827.png 585w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/05\/China-Whisky-Outlook.png 1280w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/p>\n<div id=\"hzViewer\" style=\"background: none; line-height: 0px; overflow: hidden; padding: 10px 5px; position: absolute; z-index: 2147483647; visibility: visible; opacity: 1; top: 1612px; left: 5px; width: auto; height: auto; display: none;\"><\/div>\n<div id=\"hzViewer\" style=\"background: none; line-height: 0px; overflow: hidden; padding: 10px 5px; position: absolute; z-index: 2147483647; visibility: visible; opacity: 1; top: 3297px; left: 5px; width: auto; height: auto; cursor: pointer; pointer-events: none; display: none;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A growing demand for whisky in China has seen UK exports rise substantially, and now the big players are even looking to create Chinese whiskies in China for China. In this series of infographics, we look at the key things brands need to know about the Chinese whisky market, including sales figures and customer profile. The sales value of whisky in China: The trade value of whisky imports to China:&hellip;<\/p>\n","protected":false},"author":34,"featured_media":14066,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[205],"tags":[2122,2427,2054,2378],"class_list":["post-14186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-and-drink","tag-alcohol","tag-paywall","tag-scotland","tag-whisky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infographic: The Chinese whisky market - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"From China whisky pricing and sales value to the age of the Chinese consumer most in love with the product, here&#039;s what you need to know\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/infographic-the-chinese-whisky-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: The Chinese whisky market - 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