{"id":14451,"date":"2024-08-20T06:30:00","date_gmt":"2024-08-20T06:30:00","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=14451"},"modified":"2025-04-23T08:57:56","modified_gmt":"2025-04-23T08:57:56","slug":"harnessing-the-power-of-chinas-she-economy","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/harnessing-the-power-of-chinas-she-economy\/","title":{"rendered":"Harnessing the power of China\u2019s \u2018She Economy\u2019"},"content":{"rendered":"\n

The rise of the \u2018She Economy\u2019 in China is reshaping the consumer landscape, with nearly 400 million female consumers aged between 20 and 60 now driving a purchasing power of GBP 1.08 trillion annually<\/h2>\n\n\n\n

According to the Global Times, data from recruitment websites in China shows that the total and per capita income of Chinese women are growing faster than for men. Over the past five years, the annual growth rate of the income for women in China ranged from 4-7% (1.7-6% for men), and the income gap between men and women in China has narrowed from about 30% to around 15-25%.<\/p>\n\n\n

\n
\"launchpad<\/a><\/figure>\n<\/div>\n\n\n

\u201cThe Chinese She Economy is a powerhouse. Female consumers in China are proud of who they are and clear about what they want,\u201d says Celine Tang, Sector Lead for Retail and e-Commerce at CBBC.<\/p>\n\n\n\n

These female consumers are proactive and well-informed. They are strong advocates for products and brands that they like and share their opinions and experiences on social platforms like Xiaohongshu<\/a>.<\/p>\n\n\n\n

Many Chinese women are increasingly prioritising \u201cself-improvement\u201d consumption, both physical and psychological<\/a>. They are willing to spend on products<\/a> and services that benefit their lives, whether that be workout gear, a unique travel experience or a relaxing home fragrance. Other areas that are seeing increasing interest from Chinese women include cars and gaming<\/a>.<\/p>\n\n\n\n