{"id":14472,"date":"2024-08-22T15:00:00","date_gmt":"2024-08-22T15:00:00","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=14472"},"modified":"2024-08-22T13:49:03","modified_gmt":"2024-08-22T13:49:03","slug":"eric-wo-on-three-decades-in-the-real-estate-sector","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/eric-wo-on-three-decades-in-the-real-estate-sector\/","title":{"rendered":"Eric Wo on three decades in the real estate sector"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">After three decades in the real estate sector, Eric Wo from Savills has plenty of advice to offer British companies looking to succeed in the Chinese market. <strong>Tom Pattinson<\/strong> sat down with him to find out more about his business experience<\/h2>\n\n\n\n<p>When I sit down to speak with Eric Wo, Managing Director of Savills North China, he is dapper in a crisp white shirt and dark suit despite the heat of the Beijing summer. Traditional Chinese paintings and scrolls with ink-painted calligraphy adorn the walls behind him.<\/p>\n\n\n\n<p>Eric Wo was born in Hong Kong and studied in the UK. He attended a boarding school in Wiltshire, before taking a degree at Southampton University. Diploma in hand, Wo returned to Hong Kong in 1990 and joined real estate company First Pacific Davies (predecessor of Savills) in 1995. A year later, Wo moved with the company first to Guangzhou, then Shanghai, then Beijing. In 2006, he was asked to set up Savills\u2019 South West China division out of Chengdu, where he remained until he returned to Beijing in 2023 after being made Managing Director of Savills North China.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"4680\" height=\"786\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" class=\"wp-image-7246\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>\u201cThat was a cold start when I was put in charge of the Chengdu office, &nbsp;and our competitors were already in the market for over one year,\u201d explains Wo. \u201cIt was a tough post and hard to survive because the market was not very mature in Chengdu at that time. And for Savills, it was also very challenging to find the right person for the role. Luckily, I started up from setting up the office, then I opened the business successfully, and I stayed in the post.\u201d &nbsp;<\/p>\n\n\n\n<p>Wo\u2019s role as MD of Savills North China is a culmination of three decades working in the same sector across the same region for the same company. He has witnessed the learning years of the 1990s, the boom years of the 2000s, the regulated years of the 2010s and the challenging years of the 2020s.<\/p>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\"><div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/how-to-navigate-chinas-workplace-culture\/\" target=\"_self\" rel=\"dofollow\" class=\"uac5317c51789e3fa9c50d00faf6abce7\"><style> .uac5317c51789e3fa9c50d00faf6abce7 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .uac5317c51789e3fa9c50d00faf6abce7:active, .uac5317c51789e3fa9c50d00faf6abce7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uac5317c51789e3fa9c50d00faf6abce7 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uac5317c51789e3fa9c50d00faf6abce7 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .uac5317c51789e3fa9c50d00faf6abce7 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .uac5317c51789e3fa9c50d00faf6abce7:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">How to understand and navigate China's workplace culture<\/span><\/div><\/a><\/div><\/div>\n\n\n\n<p>\u201cFrom the 1990s to 2010, the market grew very fast. Beijing, Shanghai, Guangzhou, Chengdu\u2026 a lot of projects were built in that period in every major city across residential, commercial and retail [sectors],\u201d Wo explains. \u201cThe market growth was so fast that people couldn\u2019t cope. During that time, our biggest challenge was to find enough experienced staff to do the work because the speed of the building and new projects was so fast.\u201d<\/p>\n\n\n\n<p>International companies like Savills succeeded because they brought professionalism and best practices to China, Wo explains. However, by around 2010, a lot of local companies had caught up with the international companies and the huge profits previously seen were harder to achieve.<\/p>\n\n\n\n<p>\u201cLocal companies learn fast, and our staff or staff from competitors went to local companies or opened their own consultancy firms, so after 2010, some of the professional works were taken by smaller local firms, \u201d he says. &nbsp;The market competition had become even more intense, and to make Savills stand out against its local competitors, Wo focused on ensuring the company had not only the best business practices but also the best company culture. Wo believes that a great corporate culture attracts the best talent, which ensures Savills stays ahead in the race for excellence.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-1-1024x683.jpg\" alt=\"\" class=\"wp-image-14497\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-1-1024x683.jpg 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-1-300x200.jpg 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-1-768x512.jpg 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-1-1536x1024.jpg 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-1-1170x780.jpg 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-1-585x390.jpg 585w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-1-263x175.jpg 263w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>After the development boom in Chengdu started in earnest, the challenge for Wo was finding human resources as it was hard to get good people and train them quickly.<\/p>\n\n\n\n<p>Like selling a product, recruiting into a company requires sales and marketing. Sales, Wo explains, is the way you recruit people and how much money you pay them compared to the next company. \u201cInstead of hunting for good people, I thought, why not to get them to look for us,\u201d he says. \u201cEspecially at the start of my business in Chengdu \u2013 I joined a lot of forums and conferences that enabled me to show to a large audience how we are thinking very positively, that we have a good company culture and deal with people fairly, and we are a professional service company in Chengdu.\u201d<\/p>\n\n\n\n<p>Wo explains that it\u2019s not necessarily about paying your staff the most but ensuring that you are rewarding them properly for achieving results, providing them ways to better themselves through learning, development and having a route to promotion.<\/p>\n\n\n\n<p>But for Wo, the most important thing is ensuring the team is happy. \u201cPeople want to work happily. But happy doesn\u2019t mean having parties all the time,\u201d he emphasises. \u201cPeople are happy when they are treated fairly and don\u2019t have to deal with internal politics. If there is good internal management that keep internal politics at bay people work happily.\u201d &nbsp;<\/p>\n\n\n\n<p>\u201cCompany culture and integrity is still an edge for foreign companies. It makes it easy to attract the best talent,\u201d Wo says. \u201cWe need to develop new ideas and keep ourselves in advance of the market.\u201d<\/p>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\"><div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/practical-guide-to-the-construction-industry-in-china\/\" target=\"_self\" rel=\"dofollow\" class=\"u965223701507b3b6c1b655d8cb3d24b7\"><style> .u965223701507b3b6c1b655d8cb3d24b7 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u965223701507b3b6c1b655d8cb3d24b7:active, .u965223701507b3b6c1b655d8cb3d24b7:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u965223701507b3b6c1b655d8cb3d24b7 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u965223701507b3b6c1b655d8cb3d24b7 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u965223701507b3b6c1b655d8cb3d24b7 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u965223701507b3b6c1b655d8cb3d24b7:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">A Practical Guide to the Construction Industry in China<\/span><\/div><\/a><\/div><\/div>\n\n\n\n<p>Prior to around 2010, foreign companies had products or services that China didn\u2019t have and therefore could sell these at a high margin. But with China\u2019s rapid development, companies started to be able to produce similar products at a lower price, meaning the foreign companies couldn\u2019t hang on to their margins as they did before. \u201cForeign businesses that want to do good business in China have to bring in the best services, the newest technology and really good professional products and services. Those with a 1990s mindset will not survive,\u201d Wo says.<\/p>\n\n\n\n<p>Around 2015, a lot of foreign developers and Hong Kong developers started to exit the China market due to tightening of real estate policies that made the sector less profitable. Instead, they were replaced by state owned enterprises or local governments who had no shareholders to please.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-2-1024x768.jpg\" alt=\"\" class=\"wp-image-14498\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-2-1024x768.jpg 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-2-300x225.jpg 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-2-768x576.jpg 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-2-1170x878.jpg 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-2-585x439.jpg 585w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/08\/Eric-Wo-photo-2.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Wo and I discuss the more recent challenges: the Covid-19 pandemic, the economic slowdown, geopolitical tensions, and China\u2019s real estate slump. Wo tells me he believes that the economy is a periodic problem, and it will settle down eventually.<\/p>\n\n\n\n<p>The most important thing to consider when the economy is going through challenging times is to control costs, Wo says. \u201cPreviously, the aim was always to grow your business, but nowadays, the goal is to sustain your business and consolidate,\u201d he says. \u201cThis is a great time to think of new ways to do business, new products to launch or new markets for geographical growth.\u201d<\/p>\n\n\n\n<p>For example, as the US and European economies slowed, China looked to open up new markets in the Middle East, Southeast Asia and South America.<\/p>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\"><div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/how-china-is-making-payments-easier-for-foreign-visitors\/\" target=\"_self\" rel=\"dofollow\" class=\"ufd2156a203866ab15276220f180220cb\"><style> .ufd2156a203866ab15276220f180220cb { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ufd2156a203866ab15276220f180220cb:active, .ufd2156a203866ab15276220f180220cb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ufd2156a203866ab15276220f180220cb { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ufd2156a203866ab15276220f180220cb .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .ufd2156a203866ab15276220f180220cb .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .ufd2156a203866ab15276220f180220cb:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">How China is making payments easier for foreign visitors<\/span><\/div><\/a><\/div><\/div>\n\n\n\n<p>\u201cLook at extending your business without having to invest too much. Consider how to raise income or profit of the company little by little,\u201d advises Wo. \u201cAnd develop new products and new technologies \u2013 always be thinking one step ahead.\u201d<\/p>\n\n\n\n<p>Savills is involved in all elements of real estate apart from the construction itself. From planning a single building to an entire city block; pre-management consultancy and sales to leasing and project operations and management \u2013 the company provides a full service across the retail sector. Moreover, the company now provides a property, asset and business valuation service for those looking to leverage their equity stake, receive investment or list on a global market.<\/p>\n\n\n\n<p>\u201cThere have definitely been ups and downs, and the market has changed quite a lot since Covid-19, but all our businesses have remained strong,\u201d Wo says. The key thing, he advises, is that \u201cin order to earn and survive, don\u2019t think you can get quick money or easy money. You have to work harder than ever. This period will pass in a few years\u2019 time and so we should prepare before the good times come.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"\/lp-cta-membership2\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"4680\" height=\"786\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png\" alt=\"Launchpad membership 2\" class=\"wp-image-7249\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>After three decades in the real estate sector, Eric Wo from Savills has plenty of advice to offer British companies looking to succeed in the Chinese market. Tom Pattinson sat down with him to find out more about his business experience When I sit down to speak with Eric Wo, Managing Director of Savills North China, he is dapper in a crisp white shirt and dark suit despite the heat&hellip;<\/p>\n","protected":false},"author":4,"featured_media":14482,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[128],"tags":[221,272,2395],"class_list":["post-14472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services","tag-property","tag-real-estate","tag-savills"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eric Wo on three decades in the real estate sector - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"&quot;Those with a 1990s mindset will not survive&quot; says Eric Wo \u2013 the man who helped build Savills&#039; company culture in China\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/eric-wo-on-three-decades-in-the-real-estate-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eric Wo on three decades in the real estate sector - 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