{"id":14524,"date":"2024-08-30T06:30:00","date_gmt":"2024-08-30T06:30:00","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=14524"},"modified":"2024-08-29T15:53:28","modified_gmt":"2024-08-29T15:53:28","slug":"how-to-make-the-most-of-chinas-consumer-market-in-2024","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-to-make-the-most-of-chinas-consumer-market-in-2024\/","title":{"rendered":"How to make the most of China\u2019s consumer market in 2024"},"content":{"rendered":"\n

By 2030, China is predicted to be\u00a0the single-largest consumer market globally, contributing\u00a0up to 40% of worldwide luxury spending. And by 2025, the number of Chinese upper-middle and high-income households is expected to reach 200 million, with\u00a082 high-income cities emerging.

China continues to have one of the world\u2019s most dynamic and fast-growing retail and e-commerce ecosystems, and offers a plethora of opportunities for UK brands should they be savvy enough to position themselves correctly in the market.

Take your brand to the next level in China with CBBC\u2019s upcoming events, whether you join\u00a0CBBC\u2019<\/span>s China Consumer 2024 conference<\/a> in London or visit China on the organisation\u2019s Retail Mission<\/a>\u00a0and\u00a0FHC programme<\/a>. Keep reading to learn more.<\/p>\n\n\n\n

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China Consumer 2024 \u2013 14 October (London)<\/h4>\n\n\n\n

China is rewriting the playbook for virtually all consumer industries \u2013 from luxury and beauty to creative and hospitality.<\/p>\n\n\n\n

China not only remains\u00a0the most attractive consumer market for export growth, but is also a\u00a0future lab for all UK brands aspiring to innovate in consumer marketing, AI integration and customer engagement.\u00a0<\/p>\n\n\n\n

This is your opportunity to get up to date on the\u00a0latest trends\u00a0in China\u2019s consumer market \u2013 from\u00a0sustainability\u00a0to\u00a0creating a China strategy\u00a0and\u00a0navigating China\u2019s consumer sub-cultures and tribes. You’ll also hear from leading speakers\u00a0from\u00a0WPIC,\u00a0John Lewis,\u00a0InvestHK,\u00a0Douyin (TikTok’s Chinese version)\u00a0and\u00a0Miller Harris at CBBC\u2019s flagship consumer conference of the year.\u00a0<\/p>\n\n\n\n

Learn more and register now<\/a><\/h4>\n\n\n\n
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CBBC Programme for UK Consumer Brands at FHC China \u2013 10-12 November (Shanghai)<\/h4>\n\n\n\n

Calling all UK food and drink and consumer brands! Don\u2019t miss CBBC\u2019s Programme for UK Consumer Brands at\u00a0Food and Hospitality China Shanghai (FHC)<\/a>\u00a02024.<\/p>\n\n\n\n

FHC is one of the best-known trade exhibitions in the food and catering industry and is an important platform for UK brands to enter the Chinese market, with last year\u2019s show featuring over 30 countries, 2,500 exhibitors and over 100,000 unique exhibits, covering an exhibition area of over 170,000 square meters.<\/p>\n\n\n\n

Make the most of the 2024 show taking place this November with CBBC\u2019s dedicated FHC programme for UK Consumer Brands.<\/p>\n\n\n\n

The popular programme will feature a\u00a0China food and drink market briefing and networking session, a\u00a0Shanghai retail familiarisation,\u00a0and\u00a0meet-the-buyer day, and a\u00a0CBBC guided tour of FHC, with targeted market support and tailored advice for participants.\u00a0<\/p>\n\n\n\n

Register now (registrations close 30 September<\/strong>)<\/a><\/h4>\n\n\n\n
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China Retail Mission 2024: Discover the Gateway to China\u2019s Retail Success, 18-22 November (Chengdu, Shanghai and Hangzhou)<\/h4>\n\n\n\n

Embark on a transformative journey to unlock the vast potential of the Chinese retail market with CBBC\u2019s exclusive trade mission. Over five immersive days, UK brands will benefit from unparalleled access and strategic insights tailored to their expansion objectives.

Participants will:<\/p>\n\n\n\n