{"id":14920,"date":"2024-11-14T11:30:00","date_gmt":"2024-11-14T11:30:00","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=14920"},"modified":"2024-11-15T17:01:53","modified_gmt":"2024-11-15T17:01:53","slug":"british-library-x-yuewen-literature-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/british-library-x-yuewen-literature-in-the-digital-age\/","title":{"rendered":"British Library \u00d7 Yuewen: Literature in the Digital Age"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">In a groundbreaking cultural collaboration, the British Library and Chinese online publishing company Yuewen are launching a three-year partnership to explore and celebrate the rise of internet literature in the digital age <\/h2>\n\n\n\n<p>The British Library x Yuewen partnership reflects the dynamic and growing world of Chinese internet literature, which has redefined the relationship between authors and readers, attracted hundreds of millions of devotees, and produced countless adaptations across various media. This collaboration promises to provide a unique platform for cross-cultural exchange, combining the British Library\u2019s rich literary heritage with Yuewen\u2019s influential position in China\u2019s booming online literature industry.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/11\/British-Library-Yuewen-Literature-in-the-Digital-Age-1.png\" alt=\"\" class=\"wp-image-14875\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/11\/British-Library-Yuewen-Literature-in-the-Digital-Age-1.png 1000w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/11\/British-Library-Yuewen-Literature-in-the-Digital-Age-1-300x169.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/11\/British-Library-Yuewen-Literature-in-the-Digital-Age-1-768x432.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2024\/11\/British-Library-Yuewen-Literature-in-the-Digital-Age-1-585x329.png 585w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">The Rapid Growth of Chinese Internet Literature<\/h4>\n\n\n\n<p>Chinese internet literature has become a mainstream cultural force, with Yuewen, a subsidiary of Tencent Group, leading the way. Yuewen operates numerous online literature platforms with over 537 million readers and an incredible 24 million authors, many of whom are young, part-time writers with non-literary backgrounds. These writers, often born in the late 1990s and early 2000s, contribute to a diverse and rapidly expanding literary ecosystem, with 36 million literary works published online and two million new works added in 2023 alone.<\/p>\n\n\n\n<p>Popular genres such as <em>xianxia<\/em> (immortal heroes), <em>xuanhuan<\/em> (Chinese fantasy), historical fiction and romance dominate the scene, though reality-based, sci-fi, suspense, and urban themes are also gaining traction. This literary world, rich with uniquely Chinese cultural elements, has attracted international attention, with works translated into more than 20 languages reaching audiences in over 40 countries and regions.<\/p>\n\n\n\n<p>The commercial impact of Chinese internet literature is substantial. In 2023, this industry generated RMB 40 billion (approximately \u00a34.3 billion), with adaptations into comics, animations, films, TV series, games, audio and books. About 60% of the top 20 most popular Chinese TV series are adaptations from online novels, reflecting the demand for these stories across different media formats. Yuewen\u2019s platforms alone have seen 72,600 works adapted into other forms, showing how internet literature has become a fertile ground for commercial and creative opportunities.<\/p>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\"><div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/why-what-china-is-reading-matters\/\" target=\"_self\" rel=\"dofollow\" class=\"u133a03d8a4230fe881749ec048d9345a\"><style> .u133a03d8a4230fe881749ec048d9345a { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u133a03d8a4230fe881749ec048d9345a:active, .u133a03d8a4230fe881749ec048d9345a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u133a03d8a4230fe881749ec048d9345a { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u133a03d8a4230fe881749ec048d9345a .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u133a03d8a4230fe881749ec048d9345a .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u133a03d8a4230fe881749ec048d9345a:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">Why what China is reading matters<\/span><\/div><\/a><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">A New Era of Cross-Cultural Collaboration<\/h4>\n\n\n\n<p>This partnership with the British Library aims to build on the success of Yuewen\u2019s storytelling model and expand its reach to a wider, more global audience. The three-year project is structured in phases, with the official launch event set for 21 November 2024, featuring an industry-focused panel discussion. This event, supported by the China-Britain Business Council, will highlight the growing importance of intellectual property (IP) commercialisation, the unique elements of digital literature, and how writers in China and the UK are engaging with readers in innovative ways.<\/p>\n\n\n\n<p>Kai-Chuan Chao, the British Library\u2019s Head of Cultural and Commercial Partnerships and its East Asia lead, has emphasised the importance of the partnership for increasing the British Library\u2019s visibility in China. \u201cIt\u2019s challenging to reach Chinese audiences solely through traditional channels,\u201d Chao noted, \u201cbut by partnering with Yuewen, which has a massive readership and a robust online ecosystem, we hope to engage a wider audience in a fun, accessible way.\u201d This initiative not only aims to introduce the British Library\u2019s collections to Chinese audiences but also foster a lively exchange between British and Chinese literary traditions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The British Library \u00d7 Yuewen Writers\u2019 Programme<\/strong><\/h4>\n\n\n\n<p>Central to this collaboration is the British Library \u00d7 Yuewen Writers\u2019 Programme, which will bring three to five prominent Chinese web novelists to the British Library each year. During their visit, these writers will participate in curated tours and exclusive workshops designed to expose them to the British Library\u2019s vast English literature collections. The programme includes interactive sessions where the writers can draw inspiration from historical manuscripts, such as Arthur Conan Doyle\u2019s original Sherlock Holmes works, to inform their own storytelling.<\/p>\n\n\n\n<p>Rather than instructing these accomplished authors, the workshops aim to encourage a creative exchange where they can draw on the inspiration of classic British literature and reinterpret it in new and culturally resonant ways. According to Chao, this approach is intended to \u201cenable [Chinese writers] to create something inspired by what they see in the Library.\u201d This process is a meeting of literary traditions, where contemporary Chinese authors can blend their unique styles and themes with elements from classic English literature.<\/p>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\"><div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/building-cultural-bridges-between-the-uk-and-china-through-education\/\" target=\"_self\" rel=\"dofollow\" class=\"u97c1b13e90599a5428fd5cb92fa2e543\"><style> .u97c1b13e90599a5428fd5cb92fa2e543 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u97c1b13e90599a5428fd5cb92fa2e543:active, .u97c1b13e90599a5428fd5cb92fa2e543:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u97c1b13e90599a5428fd5cb92fa2e543 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u97c1b13e90599a5428fd5cb92fa2e543 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u97c1b13e90599a5428fd5cb92fa2e543 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u97c1b13e90599a5428fd5cb92fa2e543:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">How a British entrepreneur brought the UK boarding school model to China<\/span><\/div><\/a><\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Engaging Readers in the UK and China<\/strong><\/h4>\n\n\n\n<p>In addition to fostering a dialogue among writers, the project is also designed to involve readers in creative and interactive ways. Yuewen will host a creative writing campaign, encouraging Chinese readers to merge characters and settings from British literary classics \u2013 like <em>Frankenstein<\/em> or <em>Pride and Prejudice<\/em>. Through this initiative, readers from both countries will engage in \u201cco-curation,\u201d mixing protagonists from different eras, backgrounds, and cultures to create fresh, imaginative stories. This interactive approach mirrors the British Library\u2019s mission to engage with young people and introduce them to the world of literature in a way that feels both relevant and exciting.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Future of Literary IP Commercialisation<\/strong><\/h4>\n\n\n\n<p>At the November event, experts from the IP sector, including representatives from the Conan Doyle estate, will discuss the challenges and opportunities of IP commercialisation in the UK and China, underscoring the potential for Chinese IPs to reach global audiences, and highlighting the British Library\u2019s role in facilitating this international literary exchange.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>A New Chapter in British and Chinese Cultural Relations<\/strong><\/h4>\n\n\n\n<p>The British Library \u00d7 Yuewen collaboration exemplifies the potential of cross-cultural partnerships to reshape literary landscapes and expand the horizons of both creators and audiences. This three-year initiative offers Chinese writers and readers access to the British Library\u2019s prestigious resources while introducing British literary culture to China\u2019s vast online readership. The event on 21 November is just the beginning of an exciting journey where digital literature, cultural heritage, and global readership converge.<\/p>\n\n\n\n<p>As Kai-Chuan Chao puts it, \u201cWe can do lectures, talks, and research projects, but we want to engage with young people in a fun way.\u201d Through this collaboration, the British Library and Yuewen are indeed reaching new audiences in an age where literature is no longer confined to the printed page but lives on screens, in communities, and across borders. This partnership promises to shape the future of literature in the digital age, fostering a rich dialogue that celebrates diversity and innovation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/www.cbbc.org\/events\/british-library-yuewen-literature-digital-age-dayingtushuguan-x-yuewenjituan\">Click here to register for the event on 21 November<\/a><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"\/lp-cta-membership2\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"4680\" height=\"786\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png\" alt=\"Launchpad membership 2\" class=\"wp-image-7249\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In a groundbreaking cultural collaboration, the British Library and Chinese online publishing company Yuewen are launching a three-year partnership to explore and celebrate the rise of internet literature in the digital age The British Library x Yuewen partnership reflects the dynamic and growing world of Chinese internet literature, which has redefined the relationship between authors and readers, attracted hundreds of millions of devotees, and produced countless adaptations across various media.&hellip;<\/p>\n","protected":false},"author":4,"featured_media":14922,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[204],"tags":[366,2083,2322],"class_list":["post-14920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","tag-books","tag-digital","tag-literature"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>British Library \u00d7 Yuewen: Literature in the Digital Age - Focus - China Britain Business 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