{"id":15242,"date":"2025-02-03T14:30:56","date_gmt":"2025-02-03T14:30:56","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=15242"},"modified":"2025-04-23T08:52:56","modified_gmt":"2025-04-23T08:52:56","slug":"how-scottish-consumer-brands-can-succeed-in-china-in-2025","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-scottish-consumer-brands-can-succeed-in-china-in-2025\/","title":{"rendered":"How Scottish consumer brands can succeed in China in 2025"},"content":{"rendered":"\n

On 30 January, CBBC hosted China Consumer Scotland 2025<\/em> at drinks brand Edrington\u2019s Glasgow headquarters. The event focused on Scottish consumer brands in China, with a strong presence of whisky makers and luxury clothing companies in the audience.<\/p>\n\n\n

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CBBC\u2019s Director of Consumer Economy, Antoaneta Becker, welcomed attendees and introduced the state of the Chinese market in the Year of the Snake. She highlighted that while challenges exist in operating within the Chinese market, the potential for consumer and lifestyle brands is enormous.<\/p>\n\n\n\n

Lindsay McGarvie, Corporate Affairs Director at Edrington, introduced the drinks brand, which owns spirits brands including The Macallan, Glenrothes, Highland Park, and Famous Grouse. The privately owned company, founded in the late 19th century, has donated \u00a3367 million since 1961 via its charity arm, the Robinson Trust. McGarvie spoke about the success of Edrington\u2019s luxury whisky brand, The Macallan, which is the most valuable single malt in China. \u201cChinese consumers love our brands, and we keep developing them,\u201d he said.<\/p>\n\n\n\n

As The Macallan is renowned for maturing in sherry casks, McGarvie explained that Edrington acquired a sherry company in the Caribbean and two cooperages to ensure full control over the supply chain.<\/p>\n\n\n\n