{"id":15325,"date":"2025-02-12T14:00:00","date_gmt":"2025-02-12T14:00:00","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=15325"},"modified":"2025-04-23T08:49:31","modified_gmt":"2025-04-23T08:49:31","slug":"new-trends-in-chinas-health-and-wellness-industry","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/new-trends-in-chinas-health-and-wellness-industry\/","title":{"rendered":"New trends in China\u2019s health and wellness industry"},"content":{"rendered":"\n

On Monday, 10 February 2025, the Holland & Barrett headquarters in London played host to an event that delved into the rapidly evolving landscape of China\u2019s health and wellness industry. CBBC\u2019s first China Chat<\/em> of 2025<\/a> brought together industry leaders, strategists and innovators to discuss the ongoing seismic shifts in Chinese consumer behaviour and the opportunities these changes present for global brands.<\/p>\n\n\n\n

The event was a timely exploration of how China\u2019s health and wellness market, already the second-largest in the world after the US, is set to nearly double in value by 2030, reaching $1.6 trillion. Chinese consumers are increasingly shifting their focus to holistic wellbeing, redefining what it means to live a healthy life. This shift is not just about physical health, but encompasses mental resilience, work-life balance, and a growing appetite for traditional Chinese medicine (TCM) fused with modern products and techniques.<\/p>\n\n\n

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The rise of holistic wellbeing in China<\/strong><\/h4>\n\n\n\n

Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council (CBBC), set the stage with a compelling overview of the market. \u201cChina\u2019s health and wellness industry is driven by young consumers, particularly Gen Z and millennials, who are the most curious and impulsive buyers in the market,\u201d she explained. \u201cPost-1995 generations are especially concerned about boosting immunity, a legacy of the Covid-19 pandemic, while the silver population<\/a> \u2013 300 million strong \u2013 are adopting a more rational, preventative approach to health.\u201d<\/p>\n\n\n\n

Becker highlighted key trends shaping consumer behaviour, from \u201clazy health\u201d strategies that require minimal effort, to the resurgence of TCM<\/a>, which has become \u201ccool\u201d among younger generations. \u201cPeople want drinks that taste good but also offer health benefits,\u201d she noted. \u201cBaking, which isn\u2019t traditionally Chinese, is now incorporating TCM ingredients. Even slow exercises like Tai Chi and Qigong are making a comeback.\u201d<\/p>\n\n\n\n

Nick Parker, International Development Director at Holland & Barrett, echoed this sentiment, emphasising the importance of understanding China\u2019s diverse and dynamic market. \u201cWe\u2019re three and a half years into our business in China, and consumer demands have evolved significantly,\u201d he said. \u201cToday\u2019s consumers are more discerning and digitally savvy. Everything is visible online, from positive reviews to negative feedback, so transparency and engagement are crucial.\u201d<\/p>\n\n\n\n