{"id":15603,"date":"2025-03-14T06:30:00","date_gmt":"2025-03-14T06:30:00","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=15603"},"modified":"2025-04-23T08:48:05","modified_gmt":"2025-04-23T08:48:05","slug":"unlocking-opportunities-in-the-chinese-consumer-market","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/unlocking-opportunities-in-the-chinese-consumer-market\/","title":{"rendered":"Unlocking Opportunities in the Chinese Consumer Market"},"content":{"rendered":"\n

The lucrative Chinese consumer market and how UK brands can effectively engage with it was the subject of the expert-led consumer breakout session at the UK-China Business Forum<\/a> 2025 <\/h2>\n\n\n\n

Chaired by Celine Tang, Retail & E-commerce Sector Lead, China-Britain Business Council, the session featured insights from David Haigh, Chairman and CEO, Brand Finance Plc; Jack Porteous, Commercial Director, TONG Global; Kai-Chuan Chao, Commercial and Cultural Partnerships, East Asia Lead, The British Library; and Antoaneta Becker, Director, Consumer Economy, China-Britain Business Council. <\/p>\n\n\n\n

The panel delved into the importance of cross-brand collaborations, cultural partnerships, and the evolving dynamics of the Chinese consumer market. Here’s how it went:<\/p>\n\n\n

\n
\"launchpad<\/a><\/figure>\n<\/div>\n\n\n

Jack Porteous kicked off the discussion by introducing TONG\u2019s new report, Navigating a Global China: Brand Opportunities in Collaboration and Competition, a resource designed to help UK brands collaborate effectively with their Chinese counterparts. \u201cChinese consumers are far more open to cross-brand collaborations than those in other markets, but it\u2019s crucial to get it right,\u201d Porteous said. <\/p>\n\n\n\n

The guide, which can be downloaded here<\/a>, provides examples of successful collaborations, such as Heytea\u2019s strategy of targeting wealthy Chinese diaspora communities in cities like London. \u201cHeytea\u2019s approach shows how brands can leverage the diaspora to build a loyal customer base,\u201d Porteous explained. He also highlighted Popmart\u2019s use of key opinion leaders (KOLs) like Lisa from BlackPink to appeal to younger consumers, as well as Tiffany & Co.\u2019s campaign, which successfully targeted Chinese consumers in London. \u201cThese examples demonstrate the power of thoughtful, culturally relevant collaborations,\u201d he added.<\/p>\n\n\n\n