{"id":16193,"date":"2025-05-22T07:57:00","date_gmt":"2025-05-22T07:57:00","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=16193"},"modified":"2025-06-05T09:51:51","modified_gmt":"2025-06-05T09:51:51","slug":"hainan-consumer-products-expo-2025","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/hainan-consumer-products-expo-2025\/","title":{"rendered":"Hainan Consumer Products Expo 2025: British Brands Shine in China"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The 2025 Hainan Consumer Products Expo marked a milestone for UK businesses, with Britain as the guest country of honour. British brands showcased their innovation and heritage, capitalising on China\u2019s growing consumer market.<\/h3>\n\n\n\n<p>The Hainan Consumer Products Expo, held annually in Haikou, has emerged as a premier platform for global brands to engage with China\u2019s burgeoning consumer market. In 2025, the event took on special significance for the UK, which was named the guest country of honour for the first time. This accolade underscored the strengthening economic ties between the UK and China, with British exports to China reaching \u00a328.5 billion in 2024. The China-Britain Business Council (CBBC) played a pivotal role in facilitating the participation of British brands, including health retailer <a href=\"https:\/\/focus.cbbc.org\/new-trends-in-chinas-health-and-wellness-industry\/\">Holland &amp; Barrett <\/a>and tea specialist Whittard of Chelsea. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.cbbc.org\/services\/develop-and-grow\/navigator\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"4680\" height=\"786\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" class=\"wp-image-7246\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>The Hainan Expo, now in its fifth year, attracted over 300,000 visitors and featured 4,000 brands from 80 countries, with a focus on premium consumer goods. China\u2019s consumer market, projected to reach US$8.2 trillion by 2030, is a magnet for international brands, driven by a growing middle class and increasing demand for high-quality imports. For British businesses, the expo offered a strategic opportunity to showcase their products, build brand awareness, and forge partnerships in a market where e-commerce and cross-border trade are thriving. The UK pavilion highlighted Britain\u2019s reputation for innovation and heritage, with CBBC members like Holland &amp; Barrett and Whittard leading the charge.<\/p>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\"><div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/holland-and-barrett-manager-china-womens-day\/\" target=\"_self\" rel=\"dofollow\" class=\"u79545fc1f1d6da9645949f064f0e15e6\"><style> .u79545fc1f1d6da9645949f064f0e15e6 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u79545fc1f1d6da9645949f064f0e15e6:active, .u79545fc1f1d6da9645949f064f0e15e6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u79545fc1f1d6da9645949f064f0e15e6 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u79545fc1f1d6da9645949f064f0e15e6 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u79545fc1f1d6da9645949f064f0e15e6 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u79545fc1f1d6da9645949f064f0e15e6:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">Holland &amp; Barrett's Joanna Zhou on leading positive change<\/span><\/div><\/a><\/div><\/div>\n\n\n\n<p>Holland &amp; Barrett, a household name in the UK for health and wellness products, made a significant impact at the 2025 expo. For the company, it was their first major appearance at Hainan, following a smaller presence in Hangzhou the previous year. Sophia, representing Holland &amp; Barrett, expressed enthusiasm about the opportunity. <\/p>\n\n\n\n<p>\u201cWe think it\u2019s a good opportunity to make some business here, especially as the UK is the country of honour this year\u201d. In China, where the health supplement market is expected to grow to US$50 billion by 2027, Holland &amp; Barrett is a relatively new player, having entered the market just seven months before the expo. This necessitated a tailored approach to meet the preferences of Chinese consumers.<\/p>\n\n\n\n<p>Unlike its established retail model in the UK and Europe, Holland &amp; Barrett has adapted its strategy in China to focus on products designed specifically for local tastes. <a href=\"https:\/\/www.youtube.com\/watch?v=durXu4ZBxIY\">Sophia explained<\/a>, \u201cWe make products especially for Chinese consumers, so we consider such things as localising ingredients and how we consume them\u201d. This localisation effort includes developing supplements with appealing flavours, as Chinese consumers often prioritise taste alongside health benefits. This focus on consumer experience, coupled with the expo\u2019s high visibility, positioned Holland &amp; Barrett to capture the attention of China\u2019s health-conscious urbanites, particularly millennials and Gen Z, who drive demand for premium wellness products.<\/p>\n\n\n\n<p>Whittard of Chelsea, a British tea brand founded in 1886, also seized the opportunity to showcase its heritage at the Hainan Expo. Participating for the first time, Whittard was selected to represent the tea, coffee, and hot chocolate category within the UK pavilion. Katherine Oon, Whittard&#8217;s International Sales Manager, expressed excitement about the event. \u201cThis is our first time participating in the Hainan Expo and we are very excited to be part of the UK pavilion,\u201d she said. Tea holds deep cultural significance in China, but Whittard distinguished itself by introducing British tea traditions to Chinese consumers. \u201cWe want to bring the British tea lifestyle and the traditions to the Chinese customers,&#8221; says Oon. &#8220;So it\u2019s about educating them on afternoon tea, British blends like Earl Grey, English Rose and the Britishness of tea traditions.\u201d<\/p>\n\n\n\n<p>Whittard\u2019s approach respects China\u2019s rich tea culture while highlighting its unique offerings. The company sources teas globally, including from China, but its expertise lies in blending, a hallmark of British tea culture. At the expo, Whittard\u2019s tea-tasting sessions were a highlight. \u201cTea tasting is always busy. It\u2019s our experience, it\u2019s a tea journey that every customer enjoys,&#8221; says Oon. These interactive experiences resonated with Chinese consumers, particularly affluent urban professionals who value premium and experiential products. The expo\u2019s focus on cultural exchange allowed Whittard to position itself as a bridge between British and Chinese tea traditions, fostering consumer curiosity and brand loyalty.<\/p>\n\n\n\n<p>Looking ahead, both brands outlined ambitious plans for 2025, leveraging their expo participation to deepen their foothold in China. Holland &amp; Barrett aims to expand its product range and distribution channels, building on the momentum gained at Hainan. The company\u2019s focus on localisation aligns with China\u2019s growing demand for health products tailored to local preferences, supported by the country\u2019s 105 cross-border e-commerce pilot zones. Whittard, meanwhile, is set for a significant push this year. <\/p>\n\n\n\n<p>\u201c2025 is going to be a big year for us. We set up a team in China, I will be relocating to Shanghai, and as a brand itself we are going to have more opportunities for collaboration for partnerships and introducing the whole British afternoon tea to the Chinese consumer,\u201d says Oon. This strategic relocation and focus on partnerships reflect Whittard\u2019s commitment to embedding itself in China\u2019s market.<\/p>\n\n\n\n<p>The success of Holland &amp; Barrett and Whittard at the Hainan Expo underscores the broader opportunities for British brands in China. The event\u2019s emphasis on the UK as the country of honour amplified their visibility, allowing them to connect with distributors, retailers, and consumers. CBBC\u2019s support was instrumental, however, challenges remain, including navigating China\u2019s regulatory landscape and competing with domestic brands. The CBBC advises British firms to invest in local partnerships and cultural understanding to succeed, a strategy both companies employed effectively.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.cbbc.org\/membership\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"4680\" height=\"786\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png\" alt=\"\" class=\"wp-image-7248\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2025 Hainan Consumer Products Expo marked a milestone for UK businesses, with Britain as the guest country of honour. British brands showcased their innovation and heritage, capitalising on China\u2019s growing consumer market. The Hainan Consumer Products Expo, held annually in Haikou, has emerged as a premier platform for global brands to engage with China\u2019s burgeoning consumer market. In 2025, the event took on special significance for the UK, which&hellip;<\/p>\n","protected":false},"author":4,"featured_media":16203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123,205],"tags":[2270,96,192,755],"class_list":["post-16193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","category-food-and-drink","tag-british-brands","tag-food","tag-food-and-drink","tag-hainan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hainan Consumer Products Expo 2025: British Brands Shine in China - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"Britain was the guest country of honour at the 2025 Hainan Consumer Products Expo with Holland and Barrett and Whittards having great success\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/hainan-consumer-products-expo-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hainan Consumer Products Expo 2025: British Brands Shine in China - 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