{"id":2278,"date":"2020-03-31T10:59:20","date_gmt":"2020-03-31T10:59:20","guid":{"rendered":"https:\/\/cbbcfocus.com\/?p=2278"},"modified":"2025-04-23T10:09:47","modified_gmt":"2025-04-23T10:09:47","slug":"how-the-virus-will-affect-chinas-food-sector","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-the-virus-will-affect-chinas-food-sector\/","title":{"rendered":"How the virus will affect China&#8217;s food and drink sector"},"content":{"rendered":"<p>By Ran Guo<\/p>\n<p>Since the outbreak of COVID-19, Chinese consumers have experienced drastic changes in the way they purchase and prepare food. With the spread of the virus being gradually contained in provinces outside Hubei, some of these temporary phenomena will disappear, but some will remain \u2013 and have long-term effects on the industry.<\/p>\n<h2><strong>The boom in fresh produce e-commerce<\/strong><\/h2>\n<p>Even before the outbreak of COVID-19, the popularity of wet markets in China had been declining. It is ever more difficult to find these markets in the centre of Chinese cities, and the visitors are mostly older people with the luxury of time. The virus outbreak has just dealt another blow to the offline retail market, and especially wet markets.<\/p>\n<p>Authorities have banned the sale of wild animals and it is expected that stricter hygiene regulations will be imposed on markets around the country. As well as new regulations, consumer confidence in wet markets will be at an all-time low.<\/p>\n<p>Online shopping for groceries has a relatively low penetration rate in China \u2013 around 3.8 percent in 2018, compared to 7.1 percent in Japan or 8.3 percent in South Korea. The lock-down has forced many residents \u2013 even older consumers \u2013 to familiarise themselves with e-commerce apps that sell fresh produce. At the time of writing, visiting offline supermarkets isn\u2019t safe. E-commerce platforms including Miss Fresh, 100me, JD\u2019s express home delivery, and apps developed by large retail groups have observed booms. Miss Fresh has allegedly achieved over 300 percent of its normal Chinese New Year sales in this period.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-2280 aligncenter\" src=\"https:\/\/cbbcfocus.com\/wp-content\/uploads\/2020\/03\/grocery-shopping-212x300.jpg\" alt=\"Grocery Shopping\" width=\"212\" height=\"300\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/03\/grocery-shopping-212x300.jpg 212w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/03\/grocery-shopping-722x1024.jpg 722w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/03\/grocery-shopping-768x1089.jpg 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/03\/grocery-shopping-585x830.jpg 585w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/03\/grocery-shopping.jpg 1000w\" sizes=\"(max-width: 212px) 100vw, 212px\" \/><\/p>\n<h2><strong>A rise in self-service supermarkets<\/strong><\/h2>\n<p>At the end of February, a number of self-service mini-marts appeared at the entrance to residential compounds in major cities across China. Fresh fruit and vegetables were available for purchase from sealed cupboards. The food is filled up overnight by distributors (some possibly via autonomous vehicles) and customers than help themselves to the produce, paying via WeChat Pay. No human contact needed. Expect self-service supermarkets to take off in the near future.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-2281 aligncenter\" src=\"https:\/\/cbbcfocus.com\/wp-content\/uploads\/2020\/03\/change-in-channels-209x300.jpg\" alt=\"\" width=\"332\" height=\"476\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/03\/change-in-channels-209x300.jpg 209w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/03\/change-in-channels-714x1024.jpg 714w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/03\/change-in-channels-768x1101.jpg 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/03\/change-in-channels-585x839.jpg 585w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/03\/change-in-channels.jpg 1000w\" sizes=\"(max-width: 332px) 100vw, 332px\" \/><\/p>\n<h2><strong>Hot meals preferred<\/strong><\/h2>\n<p>A belief that the COVID-19 virus can be killed in high temperatures has led to a current preference for hot meals over cold dishes. This might have an impact on ready-prepared food or food items that are meant to be eaten cold, including salads, some sandwiches etc. The catering sector, as other sectors that require in person gatherings, suffer the greatest impact from the virus outbreak. Home deliveries will continue to be popular in the near and mid term future.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Ran Guo Since the outbreak of COVID-19, Chinese consumers have experienced drastic changes in the way they purchase and prepare food. With the spread of the virus being gradually contained in provinces outside Hubei, some of these temporary phenomena will disappear, but some will remain \u2013 and have long-term effects on the industry. The boom in fresh produce e-commerce Even before the outbreak of COVID-19, the popularity of wet&hellip;<\/p>\n","protected":false},"author":14,"featured_media":2279,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123,212,205],"tags":[193,96,192,2427,181],"class_list":["post-2278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","category-coronavirus","category-food-and-drink","tag-fb","tag-food","tag-food-and-drink","tag-paywall","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How the virus will affect China&#039;s food and drink sector - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"Since the outbreak of COVID-19, Chinese consumers have experienced drastic changes in the way they purchase and prepare food.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/how-the-virus-will-affect-chinas-food-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the virus will affect China&#039;s food and drink sector - 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