{"id":2443,"date":"2019-05-10T09:52:36","date_gmt":"2019-05-10T14:52:36","guid":{"rendered":"https:\/\/cbbcfocus.com\/?p=2443"},"modified":"2025-04-23T10:16:09","modified_gmt":"2025-04-23T10:16:09","slug":"how-to-protect-your-ip-in-china","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-to-protect-your-ip-in-china\/","title":{"rendered":"How to protect your IP in China"},"content":{"rendered":"

 <\/p>\n

For any UK company seeking to enter, or expand operations within, the China market, the words \u2018Intellectual Property\u2019 (IP) hold an immense amount of clout. Protecting IP is relevant across every industry and sector \u2013 from engineering to automobiles to medicine, and actors in all of these industries are sensitive to the value of their IP and the great costs that are associated with its compromise. One analogy of IP sees it as a sturdy crash helmet protecting the \u2018brain\u2019 of a brand: i.e. what the brand produces, its memories, past learnings, mistakes and footprint, as well as its future potential for research and development.<\/h2>\n

\u201cCounterfeit products not only infringe on the brands and markets we strive to operate in, but also directly affect our own brand and performance; leading to a decline in our reputation in the minds of customers,\u201d says Jasmine Chen, Legal Counsel to Weir Group China. \u201cAt the same time, the absence of a good IP protection system may affect companies\u2019 investment in R&D when entering new markets due to fears of infringement.\u201d<\/p>\n

With high-profile IP infringement cases popping up frequently within business and trade news, and complications resulting from IP disputes often proving costly and cumbersome, the case for protecting your IP and donning this figurative crash helmet has never been stronger \u2013 especially on China\u2019s busy roads.<\/p>\n

In April, CBBC<\/a> organised the China IP Outlook as part of the National Intellectual Property Week. This day of workshops and discussions was the latest in a series of CBBC<\/a>-led events that have seen 16 roundtables with Alibaba, 10 roundtables with Tencent and WeChat, seven roundtables with JD.com, and dozens more with other online sales platforms. Through these events, British companies and platforms are given the opportunity to have face-to-face discussions about IP issues and possible collaboration. The benefits of the roundtables go beyond the companies attending them, as the dialogue helps improve operations and create a multiplier impact benefiting all companies selling products on these platforms.<\/p>\n

\"\"<\/p>\n

\u201cIntellectual Property Rights are now increasingly valued by China, and the protection of IP can promote innovation and the long-term development of the country,\u201d says CBBC<\/a>\u2019s IP specialist Lucy Song. \u201cPresident Xi stressed the need to strengthen IP protection at last year’s Boao Forum for Asia, while Premier Li also mentioned the need to significantly increase the cost of IPR infringements and establish a punitive compensation system\u201d.<\/p>\n

CBBC<\/a> is also working closely with stakeholders to increase supervision of the logistics industry, identify technical breakthroughs that improve the efficiency of solving IP crime, introduce a system of IP crime blacklisting, and increase communication and cooperation between key players.<\/p>\n

A new e-commerce law took effect in January 2019 and is a prime example of China taking the lead in protecting IP online<\/p><\/blockquote>\n

How to protect IP in China<\/strong><\/h2>\n

Undertake voluntary copyright registration in China
\n<\/strong><\/h4>\n

Protect your ideas with copyright registration. Although China signed up to the Berne Convention for the Protection of Literary and Artistic Works, it is also advisable to undertake voluntary registration of your copyright in China. Registration is quick and straightforward and greatly reduces the evidence required should there be any dispute.<\/p>\n

File design patents<\/strong><\/h4>\n

Patents filed outside of China do not automatically enjoy protection and therefore it is essential to register any specific designs or design processes. \u00a0It takes approximately nine months to one year to obtain a design patent in China, with successful registration granting you exclusive rights for ten years. It\u2019s worth noting that if you disclose your design anywhere in the world before you apply for a design patent in China, you will be ineligible for protection.<\/p>\n

Protect your trade secrets<\/strong><\/h4>\n

Prevention is key when it comes to protecting trade secrets in China. Should these be released to the public any legal protection is lost, with official recourse often not feasible. UK companies have a number of means at their disposal in the protection of confidential information of commercial value \u2013 including the use of Non-Disclosure Agreements for third parties, clients, and contractors; confidentiality agreements and retention plans for staff; and internal data security and IT protection measures.<\/p>\n

Secure your domain name<\/strong><\/h4>\n

With over 800 million internet users and a highly sophisticated e-commerce marketplace, China presents an abundance of opportunities for UK companies, however navigating the online world is not without its IP pitfalls and threats. In particular, as domain names in China operate under a first-to-file system, companies should take care to register their domain names before establishing a presence in the China market. Doing some research on domain name arbitration before entering China is also a smart move.<\/p>\n

Seek out opportunities for collaboration<\/strong><\/h4>\n

With an issue as complex as IP protection, collaboration is essential. UK brands seeking to undertake best practice in their IP strategy in China should be open to \u2013 and indeed are advised to actively seek out \u2013 collaboration with a wide range of players, including government bodies, the police, IP platforms, e-commerce retailers, legal advisors, and industry experts. This collaboration will benefit not only your brand but will also benefit the wider IP environment \u2013 a win-win for everyone.<\/p>\n

\u201cWe have assisted law enforcement agencies to successfully destroy a large number of dens which manufacture and sell infringing counterfeit products,\u201d says Ji Ying, IP Senior Legal Counsel, GlaxoSmithKline (GSK). \u201cChina\u2019s law enforcement agencies have always attached great importance to the protection of food and drug safety, and GSK has unremittingly assisted law enforcement agencies to promote drug safety, and strengthen both the crackdown on counterfeit products and China\u2019s protection of IPRs,\u201d she says.<\/p>\n

Keep up to date on new rules and regulations<\/strong><\/h4>\n


\n<\/strong>Knowledge is power, and changes in China\u2019s legal system can have a knock-on effect to your company\u2019s IP security in China. A new e-commerce law<\/a> took effect in January 2019 and is a prime example of China taking the lead in protecting IP online. It enables Chinese and international companies to better protect their IP with the government\u2019s declaration that e-commerce platforms will take joint accountability for the distribution of counterfeit goods and risk facing financial penalties if they enable counterfeiters.<\/p>\n

To learn more about CBBC<\/a>\u2019s work on intellectual property and any aspect of intellectual property rights in China, please contact avi.nagel@cbbc.org<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  For any UK company seeking to enter, or expand operations within, the China market, the words \u2018Intellectual Property\u2019 (IP) hold an immense amount of clout. Protecting IP is relevant across every industry and sector \u2013 from engineering to automobiles to medicine, and actors in all of these industries are sensitive to the value of their IP and the great costs that are associated with its compromise. One analogy of…<\/p>\n","protected":false},"author":4,"featured_media":2444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[207,128,124],"tags":[680,698,134,2427],"class_list":["post-2443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-law","category-services","category-technology","tag-corporate-intelligence","tag-intellectual-property","tag-ip","tag-paywall"],"yoast_head":"\nHow to protect your IP in China - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"How to protect IP in China:Undertake voluntary copyright registration in China File design patents Protect your trade secretsSecure your domain name Seek out opportunities for collaboration Keep up to date on new rules and regulations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/how-to-protect-your-ip-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to protect your IP in China - 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