{"id":2593,"date":"2019-06-15T10:37:08","date_gmt":"2019-06-15T15:37:08","guid":{"rendered":"https:\/\/cbbcfocus.com\/?p=2593"},"modified":"2025-04-23T10:14:50","modified_gmt":"2025-04-23T10:14:50","slug":"chinas-ageing-populating","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/chinas-ageing-populating\/","title":{"rendered":"Surfing China\u2019s silver wave: Business opportunities in an ageing China"},"content":{"rendered":"

As China gets older, the country faces huge challenges but what could a booming senior services sector mean for British business? asks Amy Snelling<\/strong><\/p>\n

Forecasts about China\u2019s rapidly greying population paint an ailing picture of the country nicknamed the \u2018World\u2019s Factory\u2019 largely for its seemingly infinite manufacturing workforce that both it and global markets have come to depend on. At the end of 2018, the National Bureau of Statistics<\/a> put China\u2019s population of over 65-year-olds at 11.9 percent of the total population. Fast-forward to 2050, and it\u2019s predicted that 487 million Chinese citizens (one-third of the population) will be over 60, as reported in Xinhua<\/a>.<\/p>\n

Additionally, a report from the Chinese Academy of Social Sciences<\/a> states that come 2030, while China\u2019s elderly population expands, the overall population is set to start shrinking after peaking at 1.44 billion. Decreasing birth rates plus an increasing life expectancy will combine to put additional pressure on a declining workforce facing the need to support a booming number of senior citizens.<\/p>\n

While China isn\u2019t alone in its ageing, joining the ranks of numerous greying nations, it is still unique. The World Health Organisation (WHO) reports<\/a> that China is getting older at an increased rate compared to other low- and middle-income countries. Professor and Director of the University of Glasgow Scottish Centre for China Research Jane Duckett explains, \u201cthe ageing of populations is something that happens in most societies as they develop.\u201d However, in China\u2019s case, alongside the usual factors such as increased wealth, \u201cit\u2019s been accelerated by imposing a one-child policy, rather than allowing a more natural transition to smaller families\u2026\u201d<\/p>\n

China\u2019s controversial one-child policy was introduced in 1979 and despite efforts in recent years to encourage families to have more children, including the 2016 relaxation which saw the introduction of a two-child policy, The National Bureau of Statistics<\/a> reports<\/a> that in 2018 the birth rate fell to 15.23 million, a reduction of 2 million newborns compared to 2017.<\/p>\n

Given the rapid rate of ageing, key sectors are not yet prepared for the elderly influx. \u201cIt\u2019s something that all societies with ageing populations are grappling with, but because China\u2019s ageing is accelerated, and it\u2019s happening at a slightly lower level of wealth in terms of GDP per capita for the country, it does put particular strains on the system,\u201d Duckett continues.<\/p>\n

China\u2019s shift from a manufacturing-led to an increasingly service-based economy may help to ease the burden of its greying population by reducing the need for manual labourers in their prime. At the same time, the opening-up of the services sector could provide opportunities for British businesses to surf China\u2019s \u201csilver wave.\u201d<\/p>\n

While China\u2019s ageing population poses huge opportunities for its pension asset managers, there are admittedly some challenges to work through first<\/p><\/blockquote>\n

With age-related illnesses inevitably on the rise, one area where China has been encouraging foreign investment is elderly care. According to statistics from China\u2019s National Working Committee on Ageing, cited in Caixin Global<\/a>, elderly care is expected to account for 25 percent of the country\u2019s GDP by 2050 \u2013 an 18 percent increase from where it stood in 2018. Looking at dementia alone, the World Health Organisation warns<\/a> it\u2019s a disease that is expected to pose huge challenges for China\u2019s health care system. The South China Morning Post <\/a>reports<\/a> that Alzheimer\u2019s patients are predicted to hit 45 million in China by 2050, equating to roughly half the global number.<\/p>\n

Care Visions is one British company already navigating the market, offering non-pharmaceutical dementia care services in China since 2014. Director of Operations, Vicky Zhang explains that when Care Visions first entered the market, there was \u201clittle knowledge and understanding about dementia care and [the] non-drug, therapeutic approach.\u201d But, over the past few years, \u201cthe Government has increased awareness of dementia amongst the general public.\u201d<\/p>\n

However, while knowledge is on the rise, the challenges of entering the market are still very real. Despite the \u201chuge potential,\u201d Zhang believes the spending habits aren\u2019t there yet. \u201cThe demand of dementia care is going to increase, especially in the next ten to 20 years\u2026 But we think China isn\u2019t ready yet\u2026 People have the money, but they choose not to spend it on senior care services. But in the next ten years, when [parents of the] one-child generation come to the age that they need care, there will be a huge demand for senior care facilities.\u201d<\/p>\n

\"\"

By 2050, it is predicted that 487 million Chinese citizens will be over 60<\/p><\/div>\n

Another pressure point? Pensions. Duckett highlights the \u201cretirement age is still low in China on international comparison,\u201d ranging from around 50 to 60 depending on the sector. Of course, the longer people live and the smaller the working population, the larger the strain that puts on the system. \u201cChina\u2019s going to have to rethink pensions and its financial support for elderly people as the balance shifts between the working and elderly populations.\u201d<\/p>\n

Whether there\u2019s opportunities for foreign pension asset managers to move in is a question worth asking. David Guo, Head of China Business at global asset managers Schroders says, \u201cWhile China\u2019s ageing population poses huge opportunities for its pension asset managers, there are admittedly some challenges to work through first.\u201d For example, like many major economies, in China \u201cthe funding gap between the nominally promised benefits and the accumulated pension assets is increasing every day.\u201d Furthermore, \u201cgetting a pension asset management license is not currently allowed for overseas asset managers, unless potentially working with a Chinese partner who can access the market.\u201d<\/p>\n

Despite challenges, Guo notes that with the right local partners, \u201cthe opportunities are tremendous given the size of the pension asset pool, the need to enhance pension investment returns, as well as the expertise this calls for\u201d. So what does that mean for now? Well, for Schroders, Guo notes that \u201cthe most immediate opportunity\u2026 is expected to be the third pillar market where we are exploring innovative approaches with our joint venture, BOCOM Schroders, to provide pension solutions to Chinese individuals. In addition, there could be opportunities to establish strategic partnerships with Chinese pension asset managers.\u201d And beyond that? \u201cSchroders will continue to contribute to the development of the local pension market through knowledge sharing and research cooperation with the authorities and industry stakeholders.\u201d<\/p>\n

The takeaway? While there\u2019s ample opportunity for foreign investment in China\u2019s growing senior market, there\u2019s still a way to go. Right now, it\u2019s time to watch this space and prepare for the silver wave.<\/p>\n","protected":false},"excerpt":{"rendered":"

As China gets older, the country faces huge challenges but what could a booming senior services sector mean for British business? asks Amy Snelling Forecasts about China\u2019s rapidly greying population paint an ailing picture of the country nicknamed the \u2018World\u2019s Factory\u2019 largely for its seemingly infinite manufacturing workforce that both it and global markets have come to depend on. At the end of 2018, the National Bureau of Statistics put…<\/p>\n","protected":false},"author":4,"featured_media":2595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[130],"tags":[195,2427],"class_list":["post-2593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","tag-healthcare","tag-paywall"],"yoast_head":"\nSurfing China\u2019s silver wave: Business opportunities in an ageing China - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"As one of the fastest ageing populations in the world, China will face huge challenges but what could a booming senior services sector mean for British business?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/chinas-ageing-populating\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Surfing China\u2019s silver wave: Business opportunities in an ageing China - 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