{"id":2906,"date":"2020-01-28T10:01:41","date_gmt":"2020-01-28T10:01:41","guid":{"rendered":"https:\/\/cbbcfocus.com\/?p=2906"},"modified":"2025-04-23T10:13:12","modified_gmt":"2025-04-23T10:13:12","slug":"fhc-2019","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/fhc-2019\/","title":{"rendered":"UK food and beverage industry grows in China"},"content":{"rendered":"<h2>Antoaneta Becker reports from China\u2019s major food and beverage conference, FHC<\/h2>\n<p>The annual ritual of record online shopping that is China\u2019s Singles Day always occurs in the same week that <a href=\"https:\/\/www.fhcchina.com\/en\/\">FHC<\/a> (Food and Hotel China) \u2013 the country\u2019s best established international food and drink trade fair \u2013 convenes in Shanghai. Although a coincidence, it highlights the market\u2019s appetite for quality nutrition and innovative branded products. About 10 percent of all online sales in China are Fast Moving Consumer Goods, and each Singles Day a new champion on Chinese online platforms for food product innovation is unveiled.<\/p>\n<p><a href=\"\/lp-cta-general\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7247 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png\" alt=\"launchpad CBBC\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-general-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p>As China\u2019s prime trade exhibition for international food and drink brands, FHC Shanghai always attracts a sizeable group of UK exhibitors and visitors and this year was no exception. Some 60 UK brands, operating in the dairy, alcoholic drinks, beverages, tea, coffee, confectionery and snack sectors, all took part in FHC sector initiatives during the week of 11<sup>th<\/sup> &#8211; 15<sup>th<\/sup> November. Alongside this, <a href=\"http:\/\/cbbc.org\">CBBC<\/a> had a strong programme of content and events to maximise UK companies\u2019 presence in the market during that busy week.<\/p>\n<p>Singles Day (11 November) saw the <a href=\"http:\/\/cbbc.org\">CBBC<\/a> food and drink sector team lead UK companies on a retail safari through four of the leading grocery stores in Shanghai. Store managers and procurement leads at G Super, Ole, City Super and Alibaba\u2019s \u201cnew retail\u201d format Freshhippo met with UK visitors to introduce the stores\u2019 operations and discuss the demand for imported products.<\/p>\n<p>UK products on the shelves of these Shanghai retailers are still limited to spirits, snacks, cheese and children\u2019s nutrition and the message from all hosts reinforced the need for more variety in order to cover hot commodities in the Chinese market such as other dairy, high protein products and a wider variety of snacks.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/why-chinese-millennials-are-saying-bye-to-baijiu\/\" target=\"_self\" rel=\"dofollow\" class=\"uff9608963dd6b186b3f9e7bd9e4b6e11\"><style> .uff9608963dd6b186b3f9e7bd9e4b6e11 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .uff9608963dd6b186b3f9e7bd9e4b6e11:active, .uff9608963dd6b186b3f9e7bd9e4b6e11:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uff9608963dd6b186b3f9e7bd9e4b6e11 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uff9608963dd6b186b3f9e7bd9e4b6e11 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .uff9608963dd6b186b3f9e7bd9e4b6e11 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .uff9608963dd6b186b3f9e7bd9e4b6e11:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">Why Chinese millennials are saying bye to baijiu<\/span><\/div><\/a><\/div>\n<p>On the last day of FHC, the question of how to succeed in China\u2019s super competitive grocery space and reach millennial and younger consumers beyond the first-tier cities was among the topics discussed at a <a href=\"http:\/\/cbbc.org\">CBBC<\/a> masterclass with RedFern Digital and omni-channel marketing group Pingcoo.<\/p>\n<p>UK companies had the opportunity to deep dive into the purchasing habits of \u201csmall-town youth\u201d and learn why now is the best time to start focusing on regional centres beyond the biggest metropolises. Both speakers emphasised the need for personalisation and the relevance to China of products being launched. Personalisation will no longer be an option but a requirement for foreign brands, according to Ryan Molloy, CEO of RedFern Digital.<\/p>\n<p>As the three-day FHC show was coming to an end some 20 UK companies were busily preparing to take part in <a href=\"http:\/\/cbbc.org\">CBBC<\/a>\u2019s Meet the Buyer programme. These included gin companies like <a href=\"https:\/\/cbbcfocus.com\/zymurgorium\/\">Zymurgorium<\/a>, Warner\u2019s Distillery, Aribikie and Orkney Distilling, and Lye Cross, Somerdale and Grasslands Farming on the dairy side. Meanwhile, a cluster of leisure food and confectionary companies \u2013 Infinity Brands, Eat Real, Keat Chocolate and Park Cakes &#8211; and Rare Tea and Nairobi Coffee rounded off the UK offer with some distinctive products.<\/p>\n<p>During the course of four very busy hours UK brands met with Chinese buyers across different channels \u2013 distributors, retailers and e-commerce platforms, including Summergate Wine and Spirits, Bakkavor, Namchow, TMall, G Super and many more. Penguin Guide, a mobile application with wide outreach and an authority on gourmet experiences and new food and drink products was present at the event to learn about UK brands, as was Whisky Magazine.<\/p>\n<p>It was \u201cthe best-organised network session I\u2019ve been to,\u201d commented Michael Nield of Warner\u2019s Distillery.<\/p>\n<p>With FHC now looking to launch regional shows in Chengdu, Guangzhou and Tianjin next year, the food and drink sector is only getting busier. Trends in China change faster than anywhere in the world and the importance of first-hand market intelligence through market visits such as these around FHC cannot be emphasized enough.<\/p>\n<p><em>For more information on the <a href=\"http:\/\/www.cbbc.org\/sectors\/agriculture-food-drink\/\">F&amp;B sector<\/a>, contact Antoaneta Becker at <a href=\"mailto:antoaneta.Becker@cbbc.org\" target=\"_blank\" rel=\"noopener\">antoaneta.Becker@cbbc.org<\/a><\/em><\/p>\n<p><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7246 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antoaneta Becker reports from China\u2019s major food and beverage conference, FHC The annual ritual of record online shopping that is China\u2019s Singles Day always occurs in the same week that FHC (Food and Hotel China) \u2013 the country\u2019s best established international food and drink trade fair \u2013 convenes in Shanghai. Although a coincidence, it highlights the market\u2019s appetite for quality nutrition and innovative branded products. About 10 percent of all&hellip;<\/p>\n","protected":false},"author":13,"featured_media":2907,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123,205],"tags":[193,305,304,192,2427],"class_list":["post-2906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","category-food-and-drink","tag-fb","tag-fhc","tag-fmcg","tag-food-and-drink","tag-paywall"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UK food and beverage industry grows in China - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"The demand for high-quality and healthy British food imports only increasings in China among a growing base of discerning customers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/fhc-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK food and beverage industry grows in China - 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