{"id":3681,"date":"2017-12-22T07:47:27","date_gmt":"2017-12-22T07:47:27","guid":{"rendered":"http:\/\/cbbcfocus.com\/?p=3681"},"modified":"2020-05-22T08:13:49","modified_gmt":"2020-05-22T08:13:49","slug":"fake-peppa-pig-raid","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/fake-peppa-pig-raid\/","title":{"rendered":"Millions of pounds worth of fake Peppa Pig products were discovered on a police raid supported by Alibaba and the CBBC<\/a>"},"content":{"rendered":"

Over 600,000 fake Peppa Pig products with a value of over \u00a34 million were seized in a police raid in China last week, in a coordinated effort between the British and Chinese authorities. The Public Security Bureau \u2013 China\u2019s police force \u2013 stormed two warehouses and took custody of 17 truckloads of counterfeit Peppa Pig toothbrushes and oral care products.<\/h2>\n

The raid in the city of Yangzhou, an hour outside of Shanghai, has led to 24 arrests so far and took place in the run up to China\u2019s \u2018Singles\u2019 Day\u2019 shopping bonanza on 11th<\/sup> November. The Singles\u2019 Day event was created by Alibaba \u2013 China\u2019s largest online shopping platform \u2013 and is now the biggest single sales day globally. Alibaba took in excess of \u00a319 billion on Singles\u2019 Day this year, and celebrities including Pharrell Williams and Nicole Kidman performed at the launch ceremony hosted by Alibaba founder Jack Ma.<\/p>\n

\u201cWe timed the raid to be just before Singles\u2019 Day as we knew they would be stockpiling and preparing for a busy day,\u201d said Niall Trainor, in-house counsel of Entertainment One, the company that owns the Peppa Pig brand. \u201cWe\u2019ve done raids before but to seize so many goods in one morning is exceptionally rare.\u201d<\/p>\n

\"Peppa

The counterfeiters were stockpiling fake products in the run-up to Singles Day<\/p><\/div>\n

Counterfeits products are estimated to cost British brands over \u00a317 billion pounds a year and many of these fakes originate from China. Alibaba have come under criticism for not doing enough to stop the sale of counterfeit goods on its site and this year, the US added Alibaba\u2019s consumer to consumer website Taobao to its \u2018Notorious Markets\u2019 list<\/a> \u2013 a list that identifies companies known to sell fake goods.<\/p>\n

Counterfeits products are estimated to cost British brands over \u00a317 billion pounds a year<\/p><\/blockquote>\n

In 2014, Alibaba signed an intellectual property protection agreement with CBBC<\/a> to help combat the sale of fakes online and offline.<\/p>\n

\u201cCBBC<\/a> and Alibaba have dedicated contact points, and have been able to communicate on particular problems, for British businesses, large and small,\u201d said CBBC<\/a>\u2019s Executive Director Jeff Astle. \u201cThis has solved issues for dozens of rights owners, and very importantly, there have been a series of large-scale cooperation projects on offline criminal enforcement,\u201d he said.<\/p>\n

\"Jeff

In 2014, Alibaba signed an intellectual property protection agreement with CBBC<\/a> to help combat the sale of fakes online and offline.<\/p><\/div>\n

The day before the raid Tim Moss, Chief Executive of the UK Intellectual Property Office, was at Alibaba\u2019s head office in Hangzhou to witness the signing of an extension of the agreement.<\/p>\n

\u201cPeople are really concerned about IP protection and in particular about IP protection online,\u201d said Moss. \u201cThis means that a lot of responsibilities falls on big platforms like Alibaba, and that\u2019s understandable. Globalisation and the digitisation of the retail and commerce sector has had a profound impact of companies, their employees and their customers,\u201d he said. \u201cIt is critical that users of online platforms are confident that their IP is protected and it is great to hear of the good work that Alibaba are doing in this space.\u201d<\/p>\n

Moss said that the development of big data and artificial intelligence will help identify where things go wrong and also emphasised the importance of targeting illegal offline activity. \u201cFor every illegitimate online sale there will be a physical transaction at some point, either as a payment or as a distribution of goods.\u00a0 They shouldn\u2019t be able to hide behind internet platforms,\u201d he said.<\/p>\n

It was the sharing of intelligence between the CBBC<\/a>, Alibaba and Entertainment One, alongside the involvement of law enforcement agencies that led to the successful Peppa Pig raid.<\/p>\n

\"\"

Over 600,000 fake Peppa Pig products were captured in the raid<\/p><\/div>\n

Increased cooperation and communication between both government organisations, trade bodies and online platforms will help create better practise and policy, Moss argues. \u201cWe\u2019ve moved from looking at individual issues to more of a holistic approach and looking at the whole industry,\u201d said Moss.<\/p>\n

\u201cCollaboration has come into its own, we\u2019ve achieved synergy and see eye to eye,\u201d said Richard Sun of Alibaba. \u201cI see the MOU [Memorandum of Understanding] as a tangible expression of a meeting of the minds and the sharing of values\u201d.<\/p>\n

The partnership with the CBBC<\/a> has seen Alibaba actively stepping up their counterfeiting operations with automated systems that sweep their sales sites in order to flag dubious posting. They are also now working with companies to not only remove counterfeit products from their site but to utilise users\u2019 registered data in order to locate and target factories and warehouses and the individuals responsible for them. Earlier this year Alibaba successfully sued sellers of fake Swarovski watches and their partnership with the CBBC<\/a> saw them take down an illegal organisation selling fake Castrol and Shell lubricants last summer.<\/p>\n

However, the demand for cheap goods still outweighs the demand for authentic merchandise among China\u2019s rapidly growing middle class. \u201cWe not only want to disrupt the supply but we want to stop the demand. If we could remove the demand that would be ideal,\u201d said Moss. \u201cWe are on a journey. The more you do the more you realise what you have to do.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Over 600,000 fake Peppa Pig products with a value of over \u00a34 million were seized in a police raid in China last week, in a coordinated effort between the British and Chinese authorities. The Public Security Bureau \u2013 China\u2019s police force \u2013 stormed two warehouses and took custody of 17 truckloads of counterfeit Peppa Pig toothbrushes and oral care products. The raid in the city of Yangzhou, an hour outside…<\/p>\n","protected":false},"author":4,"featured_media":3731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123,207,203],"tags":[184,577,576,134,350,578],"class_list":["post-3681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","category-law","category-retail","tag-alibaba","tag-counterfeit","tag-fake","tag-ip","tag-peppa-pig","tag-taobao"],"yoast_head":"\nMillions of pounds worth of fake Peppa Pig products were discovered on a police raid supported by Alibaba and the CBBC - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"Over 600,000 fake Peppa Pig products with a value of over \u00a34 million were seized in a coordinated effort between the British and Chinese authorities\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/fake-peppa-pig-raid\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millions of pounds worth of fake Peppa Pig products were discovered on a police raid supported by Alibaba and the CBBC - 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