{"id":6449,"date":"2020-11-18T09:33:17","date_gmt":"2020-11-18T09:33:17","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=6449"},"modified":"2025-04-23T09:58:05","modified_gmt":"2025-04-23T09:58:05","slug":"why-and-how-to-sell-to-china-on-cross-border-e-commerce","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/why-and-how-to-sell-to-china-on-cross-border-e-commerce\/","title":{"rendered":"Why and how to sell to China on cross-border e-commerce"},"content":{"rendered":"

Redfern Digital and CBBC have partnered to present a four-part series on digital retail in China. The first part explores why and how to enter the Chinese online retail market.<\/h2>\n

Why should I sell to China?<\/strong><\/h2>\n

China\u2019s market is huge and growing rapidly each year. As an example, during one of China\u2019s biggest shopping holidays that happened earlier this month, known as Single\u2019s Day or Double 11, Alibaba reported more than RMB 498.2 billion (\u00a358 billion) in sales, which was nearly double the sales achieved during Double 11 last year (RMB 268.4 billion \/ \u00a330 billion).<\/p>\n

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How can I sell into China?<\/strong><\/h2>\n

There are many ways to sell to China depending on how invested you want to be and how quickly you want to move, but for a quick, low cost and low-risk method, trying via cross-border e-commerce is the simplest. And Single’s Day is a testament to that fact. For the majority of categories, brands should look to leverage e-commerce as their starting point.<\/p>\n