{"id":6797,"date":"2021-01-13T07:52:37","date_gmt":"2021-01-13T07:52:37","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=6797"},"modified":"2025-04-23T09:57:18","modified_gmt":"2025-04-23T09:57:18","slug":"top-10-most-common-mistakes-foreign-businesses-make-in-china","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/top-10-most-common-mistakes-foreign-businesses-make-in-china\/","title":{"rendered":"Top 10 most common mistakes foreign businesses make in China"},"content":{"rendered":"

It is true that opportunities for businesses in China are great. But all too often foreign businesses repeat the same mistakes. Jean Yves Lavoie examines the most common<\/h2>\n

1. Misunderstanding Chinese consumers<\/strong><\/h4>\n

Chinese consumers are not the same as consumers in the UK or the West. Their tastes, styles, budgets and requirements are all different and therefore products and services that sell in the UK might not necessarily sell in China. It is therefore absolutely vital to conduct thorough research about Chinese consumer habits and preferences to find out whether your product will work in the China market.<\/p>\n

Nevertheless, many brands have had success when localising their products to the local market. From different clothing sizes to targeted milk products to crab flavoured Pringles \u2013 those that understand their consumers will certainly fair better. Also, China’s appreciation of soft skills, consultancy and services is not yet as financially valued as in the UK, therefore market research, competitor analysis, testing and focus groups are all strongly advised before a full-on launch.<\/p>\n