{"id":7295,"date":"2021-03-14T05:43:10","date_gmt":"2021-03-14T05:43:10","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=7295"},"modified":"2025-05-08T09:45:29","modified_gmt":"2025-05-08T09:45:29","slug":"five-brands-winning-this-years-international-womens-day-china","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/five-brands-winning-this-years-international-womens-day-china\/","title":{"rendered":"5 brands that stepped up during International Women’s Day in China this year"},"content":{"rendered":"

This International Women\u2019s day, companies from Pantene to Net-A-Porter chose to make a bold statement on behalf of Chinese women \u2013 and the response has been phenomenal. Dao Insights highlights 5 of the best<\/h2>\n

Another International Women\u2019s Day has been and gone, although we can\u2019t help but feel like this one has been the most significant yet \u2013 especially for China. Only in recent years have Chinese women begun to speak out for women\u2019s rights, leading <\/span>a different kind of #metoo movement<\/span><\/span><\/a><\/span>, with brands and consumers alike placing more and more importance on IWD. This year, most campaigns focused on gender bias, female stereotypes, and female empowerment. The team at <\/span>Dao Insights<\/span><\/span><\/a><\/span> has picked five campaigns that aimed to change societal values and resonate with female audiences who\u00a0want to shake off social expectations.<\/span>\u00a0<\/span><\/span><\/u><\/u><\/p>\n

Proya exposes gender bias<\/b><\/span>\u00a0<\/span><\/span><\/u><\/u><\/h4>\n