{"id":7588,"date":"2021-04-23T06:30:23","date_gmt":"2021-04-23T06:30:23","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=7588"},"modified":"2025-04-23T09:54:15","modified_gmt":"2025-04-23T09:54:15","slug":"how-to-get-started-in-the-chinese-e-commerce-market","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-to-get-started-in-the-chinese-e-commerce-market\/","title":{"rendered":"How to get started in the Chinese e-commerce market"},"content":{"rendered":"<h2 class=\"p1\"><span class=\"s1\">With access to over 800 million online consumers, the opportunities of Chinese e-commerce are limitless\u2026 if you get it right. Here&#8217;s a primer for how to get started in the Chinese e-commerce market<\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">China is home to the world\u2019s largest e-commerce market, but navigating it can be overwhelming: where do you even start? Although it can seem very similar to the West, China&#8217;s online marketplace is distinctive, and this can come with costs and challenges your business will need to overcome to successfully conquer China. In this article, <a href=\"https:\/\/www.elanders.co.uk\" target=\"_blank\" rel=\"noopener\">Elanders Group<\/a> will walk you through some of these challenges and costs, including China <a href=\"https:\/\/focus.cbbc.org\/why-and-how-to-sell-to-china-on-cross-border-e-commerce\/\" target=\"_blank\" rel=\"noopener\">cross border e-commerce<\/a> (CBEC), routes to market, fulfilment options, customs clearance, tax, duty and logistics.<\/span><\/p>\n<p><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7246 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<h4 class=\"p1\"><span class=\"s1\">How to get started<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">The first steps on your journey into the e-commerce world in China are probably some of the most important as they can determine the rest of your experience. You must register your trademark to trade in China legally. To be successful in any market, not just in China, market research is also critical for success. You must fully understand the market you are going into before trying to enter. This will help with creating your \u2018China strategy\u2019 \u2013 another essential first step. And finally, you must find the right partner for your business.\u00a0<\/span><\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/chinas-main-e-commerce-platforms\/\" target=\"_self\" rel=\"dofollow\" class=\"ueec99d269932a871ef7e5eed9b02e127\"><style> .ueec99d269932a871ef7e5eed9b02e127 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .ueec99d269932a871ef7e5eed9b02e127:active, .ueec99d269932a871ef7e5eed9b02e127:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .ueec99d269932a871ef7e5eed9b02e127 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .ueec99d269932a871ef7e5eed9b02e127 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .ueec99d269932a871ef7e5eed9b02e127 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .ueec99d269932a871ef7e5eed9b02e127:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">China's main e-commerce platforms<\/span><\/div><\/a><\/div>\n<h4 class=\"p1\"><span class=\"s1\">China cross border e-commerce and logistics (CBEC) <\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">There are multiple different routes to market in China, but choosing the right one for your business is vital. CBEC is dominated by marketplaces, of which there are two main types: <\/span><span class=\"s1\">Firstly, <a href=\"https:\/\/focus.cbbc.org\/how-to-register-on-chinas-e-commerce-platforms\/#.YIOthGFR1O8\" target=\"_blank\" rel=\"noopener\">e-commerce platforms<\/a>: these are your big online shopping platforms, like Alibaba, Net Ease, Kaola, JD and more. <\/span><span class=\"s1\">Secondly, <a href=\"https:\/\/focus.cbbc.org\/chinas-most-popular-live-streaming-e-commerce-platforms\/\" target=\"_blank\" rel=\"noopener\">social shopping<\/a> platforms like WeChat. This type of platform comes with lower platform costs, leaving bigger budgets for leveraging China\u2019s influencer culture and spending on influential marketing opportunities. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">It should be noted that there is no quick way into China and on average it takes two to three years to establish your brand.<\/span><\/p>\n<h4 class=\"p3\"><span class=\"s1\">What is a TP?<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">You might have heard the term \u2018TP\u2019 floating around in your research, but what exactly is it and why do you need one? <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A TP is an e-commerce partner for all <a href=\"https:\/\/focus.cbbc.org\/how-to-register-on-chinas-e-commerce-platforms\/\" target=\"_blank\" rel=\"noopener\">platforms in China<\/a>. Your TP is your Chinese business partner whose sole purpose is to help you on your journey into Chinese e-commerce. Most platforms require daily communication, coordination, and negotiation to operate efficiently and simply will not wait for the EU to \u2018wake up\u2019 every day. Therefore, you need a partner in the local time zone. In addition to this, the Chinese platforms offer only Chinese interfaces. Without a local presence \u2013 whether that is a partner or your own resources \u2013 you will not be successful, so dealing with this part of your strategy should be considered \u2018mission-critical.\u2019<\/span><\/p>\n<div id=\"attachment_7595\" style=\"width: 1214px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7595\" class=\"wp-image-7595 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Ecom1.png\" alt=\"\" width=\"1204\" height=\"815\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Ecom1.png 1204w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Ecom1-300x203.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Ecom1-1024x693.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Ecom1-768x520.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Ecom1-1170x792.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Ecom1-585x396.png 585w\" sizes=\"(max-width: 1204px) 100vw, 1204px\" \/><p id=\"caption-attachment-7595\" class=\"wp-caption-text\">An example of one of the online shops Elanders Group manages<\/p><\/div>\n<h4 class=\"p1\"><span class=\"s1\">How does payment work?<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">As your market will be in China, your customers will pay in RMB. Payment companies collect RMB payments and buy foreign currency at the spot exchange rate. The exchanged amount will be sent to the payment company&#8217;s overseas accounts before landing in your UK\/European bank account. <\/span><\/p>\n<h4 class=\"p1\"><span class=\"s1\">Navigating customs clearance and tax<\/span><\/h4>\n<p class=\"p1\"><span class=\"s1\">Since Elanders Group is connected with Chinese customs, it can register and track orders digitally. However, prior to the package being sent, Chinese customs must be provided with details of the following: <\/span><\/p>\n<ul>\n<li><span class=\"s1\">The shipment<\/span><\/li>\n<li><span class=\"s1\">The payment<\/span><\/li>\n<li><span class=\"s1\">The order<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">There are two types of typical shipping models that are used by cross border sellers: <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Direct shipping: The personal parcel route and EMS (Express mail services) <\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This method of <a href=\"https:\/\/focus.cbbc.org\/why-has-shipping-between-the-uk-and-china-become-so-expensive\/\" target=\"_blank\" rel=\"noopener\">shipping<\/a> is done via services such as Royal Mail or China Post. This avoids customs checks and taxes (as these are paid by the customer at the point of sale) and you will not need stock in China. You also do not need CIQ clearance. The downsides to this are higher costs and longer shipping lead times of between 7-30 days. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Chinese buyers are sometimes happy with this method as it reduces the risk of receiving fake products. Although prompt shipping is vital in Chinese e-commerce, it is preferable to aim for a solution that provides longevity.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7594\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Untitled.png\" alt=\"\" width=\"1858\" height=\"296\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Untitled.png 1858w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Untitled-300x48.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Untitled-1024x163.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Untitled-768x122.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Untitled-1536x245.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Untitled-1170x186.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/04\/Untitled-585x93.png 585w\" sizes=\"(max-width: 1858px) 100vw, 1858px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>The bonded warehouse model<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This method involves having your products stored in a warehouse located in a free trade zone (FTZ) in China. This option allows you to store and clear goods without registering or filing with the Chinese authorities. You can also move your goods freely within the FTZ and they can even be transported back overseas without paying any taxes, meaning you can use the bonded warehouse as an Asia hub. All taxes and duties are only paid before customs, therefore they are covered in the retail price to the customer. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The bonded model reduces shipping lead times to 2-4 days, but it does also require CIQ clearance (although this is included within the 2-4 days).<\/span><\/p>\n<p><a href=\"\/lp-cta-membership2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7249 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png\" alt=\"Launchpad membership 2\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With access to over 800 million online consumers, the opportunities of Chinese e-commerce are limitless\u2026 if you get it right. Here&#8217;s a primer for how to get started in the Chinese e-commerce market China is home to the world\u2019s largest e-commerce market, but navigating it can be overwhelming: where do you even start? Although it can seem very similar to the West, China&#8217;s online marketplace is distinctive, and this can&hellip;<\/p>\n","protected":false},"author":34,"featured_media":7640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[203],"tags":[182,370,357,2427],"class_list":["post-7588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-consumer","tag-cross-border-e-commerce","tag-e-commerce","tag-paywall"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to get started in the Chinese e-commerce market - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"China is home to the world&#039;s largest e-commerce market, which has its own special opportunities and challenges \u2013 here&#039;s how to get started\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/how-to-get-started-in-the-chinese-e-commerce-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get started in the Chinese e-commerce market - 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