{"id":7677,"date":"2021-05-08T07:00:19","date_gmt":"2021-05-08T07:00:19","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=7677"},"modified":"2025-04-23T09:53:12","modified_gmt":"2025-04-23T09:53:12","slug":"changing-roles-of-women-in-china","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/changing-roles-of-women-in-china\/","title":{"rendered":"The changing roles of women in China: why you should care"},"content":{"rendered":"<h2>TikTok&#8217;s parent company, Bytedance, has a female CEO, and the country is home to two thirds of the world&#8217;s female billionaires. But social pressures and media representation still hold back many women in China, explains Emily Riddell, as she introduces a new mini-documentary on the topic.<\/h2>\n<p style=\"font-weight: 400;\">China\u2019s rapid economic development and digitalisation have brought huge changes to the lives of the country\u2019s women. From new work and study prospects to the ability to instantly buy a Gucci handbag online, the unique challenges, opportunities and societal pressures for China\u2019s 685 million women are shifting. A new mini-documentary \u201cWomen in China: Social pressures, \u2018she-economy,\u2019 and media representation,\u201d created by <a href=\"https:\/\/daoinsights.com\/\" target=\"_blank\" rel=\"noopener\">Dao Insights<\/a>, delves into some of these issues.<\/p>\n<p><iframe title=\"Women in China Mini-Documentary\" src=\"https:\/\/player.vimeo.com\/video\/543151139?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h4 style=\"font-weight: 400;\"><strong>China leads the world with its female entrepreneur power<\/strong><\/h4>\n<p style=\"font-weight: 400;\">Chinese women are showing that, as Mao once famously said, they do indeed \u201chold up half the sky.\u201d Millions of inspiring <a href=\"https:\/\/focus.cbbc.org\/mirjam-thieme-of-mb-it-consulting-china\/#.YJSs8mYzbBI\" target=\"_blank\" rel=\"noopener\">female entrepreneurs<\/a> have transformed society by smashing through glass ceilings in their respective industries. Among them are China&#8217;s biggest live streamer, Viya,\u00a0 who has made her way to the top of a billion-dollar industry, and record-breaking YouTuber Li Ziqi, who has shown off rural China\u2019s charm to the world. Meanwhile, TikTok lovers have Zhang Nan to thank as the CEO of one of the world\u2019s most valuable unicorns and <a href=\"https:\/\/focus.cbbc.org\/what-is-tiktok-who-owns-it\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> parent company, ByteDance.<\/p>\n<p>Women in China are rushing ahead when it comes to entrepreneurship; China is home to an astonishing two-thirds of the world\u2019s top female billionaires. However, women are still lagging behind in the political sphere, especially at the most senior levels of China\u2019s political system. Just one woman holds a position in the 25-person <a href=\"https:\/\/focus.cbbc.org\/7-most-influential-people-in-china\/\" target=\"_blank\" rel=\"noopener\">Politburo<\/a>, the Party\u2019s top decision-making body.<\/p>\n<div id=\"attachment_7694\" style=\"width: 1290px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7694\" class=\"size-full wp-image-7694\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/05\/maxresdefault.jpeg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/05\/maxresdefault.jpeg 1280w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/05\/maxresdefault-300x169.jpeg 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/05\/maxresdefault-1024x576.jpeg 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/05\/maxresdefault-768x432.jpeg 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/05\/maxresdefault-1170x658.jpeg 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/05\/maxresdefault-585x329.jpeg 585w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><p id=\"caption-attachment-7694\" class=\"wp-caption-text\">A still from one of popular YouTuber Li Ziqi&#8217;s videos<\/p><\/div>\n<h4 style=\"font-weight: 400;\"><strong>Women are still expected to be at the helm of the family<\/strong><\/h4>\n<p style=\"font-weight: 400;\">While<em>\u00a0<\/em>women\u2019s rights have taken a turn for the better, traditional gender roles do still influence today\u2019s society, especially when it comes to family and marriage. The term <span class=\"s1\">\u2018leftover women,\u2019 <\/span>which refers to women in their late 20s who are still single, is going out of fashion, but the idea that women must be married by a certain age still holds strong. \u2018Marriage pushing\u2019 is common, and young women face considerable pressure from their parents and relatives to get married. Marriage markets, where parents tout their children armed with a CV-like advert containing their educational status, work, income, and height, remain common.<\/p>\n<p style=\"font-weight: 400;\">Rising house prices, education costs and career motivations mean that it is becoming more and more unappealing for many Chinese women to have children. Paired with China\u2019s falling birth rate, this has led to concerns about China\u2019s declining population. Since the end of the one-child policy, family planning policies are actively encouraging women to have children, and they are expected to take on the majority of the cleaning, cooking and caring on top of their professional workloads.<\/p>\n<p><a href=\"\/lp-cta-gateway\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7246 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png\" alt=\"launchpad gateway\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-gateway-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<h4 style=\"font-weight: 400;\"><strong>Getting women\u2019s rights #trending: Social media, TV shows, campaigns, and more<\/strong><\/h4>\n<p style=\"font-weight: 400;\">As in many countries around the world, things are changing and women are taking a stand against gender inequality. China\u2019s 989 million internet users have stirred up noise about women\u2019s rights online. The discussion has been amplified in the public sphere over the last few years through media, trends, marketing campaigns and news stories.<\/p>\n<p style=\"font-weight: 400;\">TV shows and films have also played a major role in igniting discussion online. This year, the movies <em>My Sister<\/em> (\u6211\u7684\u59d0\u59d0) and <em>Hi, Mom<\/em> (\u4f60\u597d, \u674e\u7115\u82f1) have inspired conversations about women\u2019s roles within the family and the continuing gender preference for men. With an unusually female-focused plot and a (wonder) woman director, <em>Hi, Mom<\/em> was hugely successful at the Chinese box office and surpassed <em>Wonder Woman<\/em>\u00a0to become the\u00a0top-grossing film of all time with a female director.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/how-chinas-healthcare-system-actually-works\/\" target=\"_self\" rel=\"dofollow\" class=\"u44e9ef08bf42ef01a9ba7984c31b141b\"><style> .u44e9ef08bf42ef01a9ba7984c31b141b { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u44e9ef08bf42ef01a9ba7984c31b141b:active, .u44e9ef08bf42ef01a9ba7984c31b141b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u44e9ef08bf42ef01a9ba7984c31b141b { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u44e9ef08bf42ef01a9ba7984c31b141b .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u44e9ef08bf42ef01a9ba7984c31b141b .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u44e9ef08bf42ef01a9ba7984c31b141b:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">How does China\u2019s healthcare system actually work?<\/span><\/div><\/a><\/div>\n<h4 style=\"font-weight: 400;\"><strong>Chinese women take hold with a new wave of consumption in the \u2018she-economy\u2019<\/strong><\/h4>\n<p style=\"font-weight: 400;\">Today, International Women\u2019s Day is also known as \u2018Queen\u2019s Day\u2019 as brands encourage women to treat themselves like queens for a day. However, there have also been some <a href=\"https:\/\/focus.cbbc.org\/five-brands-winning-this-years-international-womens-day-china\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/focus.cbbc.org\/five-brands-winning-this-years-international-womens-day-china\/&amp;source=gmail&amp;ust=1620431050496000&amp;usg=AFQjCNFa53-zYVK332T6FT8HZbVYviOJog\">more meaningful campaigns<\/a> as brands seek to resonate with their female audience in China. One of the most talked-about campaigns this year was Neiwai\u2019s \u2018no body is nobody,\u2019 which provoked discussion around beauty standards by featuring women of different body shapes, ages and personalities.<\/p>\n<div id=\"attachment_7322\" style=\"width: 1250px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-7322\" class=\"wp-image-7322 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/Womens-day-neiwai-2021.jpg\" alt=\"Neiwai China women's day ad campaign 2021\" width=\"1240\" height=\"698\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/Womens-day-neiwai-2021.jpg 1240w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/Womens-day-neiwai-2021-300x169.jpg 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/Womens-day-neiwai-2021-1024x576.jpg 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/Womens-day-neiwai-2021-768x432.jpg 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/Womens-day-neiwai-2021-1170x659.jpg 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/Womens-day-neiwai-2021-585x329.jpg 585w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/><p id=\"caption-attachment-7322\" class=\"wp-caption-text\">Brands like Neiwai are tapping into the &#8216;she-economy&#8217;<\/p><\/div>\n<p style=\"font-weight: 400;\">In the run-up to\u00a0International Women\u2019s Day, e-commerce platform\u00a0Tmall released a report highlighting how women have promoted a new wave of <a href=\"https:\/\/focus.cbbc.org\/post-covid-trends-in-chinas-consumer-sector\/\" target=\"_blank\" rel=\"noopener\">consumption<\/a>. Indeed, 80% of Tmall\u2019s top new brands in 2020 were focused on female consumer\u2019s needs. This consumption trend is increasingly being referred to as the \u2018she-economy\u2019.<\/p>\n<p style=\"font-weight: 400;\">Chinese women have also started to display their increased confidence through their <a href=\"https:\/\/focus.cbbc.org\/sustainable-fashion-china-female-entrepreneur\/#.YJSs9WYzbBI\" target=\"_blank\" rel=\"noopener\">personal style<\/a>. For example, in recent years, the minimalistic \u2018sexually frigid\u2019 style\u00a0(think shapeless and simple clothes) has become popular among women who want to express their individuality.<\/p>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/hma-dame-caroline-wilson-on-trade-and-future-uk-china-relations\/\" target=\"_self\" rel=\"dofollow\" class=\"u99bcdb12f705d0eb292af42131f91e25\"><style> .u99bcdb12f705d0eb292af42131f91e25 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u99bcdb12f705d0eb292af42131f91e25:active, .u99bcdb12f705d0eb292af42131f91e25:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u99bcdb12f705d0eb292af42131f91e25 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u99bcdb12f705d0eb292af42131f91e25 .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u99bcdb12f705d0eb292af42131f91e25 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u99bcdb12f705d0eb292af42131f91e25:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">HMA Dame Caroline Wilson on trade and future UK-China relations<\/span><\/div><\/a><\/div>\n<h4 style=\"font-weight: 400;\"><strong>What does the future hold for women in China?<\/strong><\/h4>\n<p style=\"font-weight: 400;\">From birth to the workplace, from the political sphere to the home, women in China still face significant challenges in terms of gender equality. However, sparks of hope abound: women have access to more job opportunities, are graduating from university in greater numbers than ever before, and women\u2019s issues are becoming more widely discussed across society. For companies keen to advance their cause, success awaits.<\/p>\n<p><a href=\"\/lp-cta-membership2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7249 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png\" alt=\"Launchpad membership 2\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n<p><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><\/p>\n<p><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><\/p>\n<p><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><\/p>\n<p><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><img id=\"hzDownscaled\" style=\"position: absolute; top: -10000px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok&#8217;s parent company, Bytedance, has a female CEO, and the country is home to two thirds of the world&#8217;s female billionaires. But social pressures and media representation still hold back many women in China, explains Emily Riddell, as she introduces a new mini-documentary on the topic. China\u2019s rapid economic development and digitalisation have brought huge changes to the lives of the country\u2019s women. From new work and study prospects to&hellip;<\/p>\n","protected":false},"author":34,"featured_media":7715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123,204,132],"tags":[2427,282,2084],"class_list":["post-7677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","category-culture","category-news","tag-paywall","tag-society","tag-women"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The changing roles of women in China: why you should care - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"A new documentary explores the social pressures facing women in China, as well as the opportunities open to them in the modern Middle Kingdom\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/changing-roles-of-women-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The changing roles of women in China: why you should care - 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