{"id":7907,"date":"2021-06-08T06:30:49","date_gmt":"2021-06-08T06:30:49","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=7907"},"modified":"2021-06-09T01:13:08","modified_gmt":"2021-06-09T01:13:08","slug":"tmall-global-launches-uk-and-ireland-go-global-11-11-pitch-fest","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/tmall-global-launches-uk-and-ireland-go-global-11-11-pitch-fest\/","title":{"rendered":"How Tmall’s 11.11 Pitch Fest will help your business this Singles Day"},"content":{"rendered":"
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From Holland & Barrett to Sweaty Betty, more and more UK brands are joining Tmall to gain access to the China market. The upcoming Pitch Fest is a golden opportunity for UK brands to be fast-tracked into the world\u2019s biggest shopping event, Alibaba\u2019s Singles Day (aka 11.11) Global Shopping Festival<\/h2>\n
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Alibaba Group\u2019s Tmall Global has announced the launch of the UK and Ireland edition of Go Global 11.11 Pitch Fest, a virtual event designed to help international brands grow their businesses globally. Following the success of Pitch Fest 2020 in the US, the programme is being opened up to British and Irish brands looking to find success in China. Pitch Fest will take place virtually from July 17-31 2021.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Alibaba<\/a>\u2019s 11.11 Global Shopping Festival is a golden opportunity for British brands. Last year, the festival generated $74.1 billion (\u00a352.4 billion*) in GMV. The 2020 festival saw more than 31,000 overseas brands take part; and of those, 2,600 brands participated in 11.11 for the first time. During the 11-day period, $494 million (\u00a3349 million*) worth of goods from UK businesses were sold \u2013 showing continued strong demand for UK products among Chinese consumers. Brands that have recently joined Tmall<\/a> Global include Holland & Barrett, Sweaty Betty, Rude Health, Jo Loves, Creed, Molton Brown and Child\u2019s Farm.<\/p>\n

During Alibaba\u2019s Singles Day event in 2020, $494 million (\u00a3349 million) worth of goods from UK businesses were sold \u2013 showing continued strong demand for UK products among Chinese consumer<\/p><\/blockquote>\n

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\u201cGiven the dramatic shift to online shopping and the continued strong demand for British goods in China, a digital strategy and a China strategy are now essential for fuelling the recovery and growth of British businesses after this challenging year,\u201d said David Lloyd, General Manager of UK, Nordics & The Netherlands at Alibaba Group. <\/span>\u201cYet research we conducted in late 2020 showed that just one in five British SMEs are planning to export in the next 12 months, and of those, only 7% include China as part of their export strategy.\u201d<\/span><\/p>\n