{"id":7988,"date":"2021-06-18T06:30:31","date_gmt":"2021-06-18T06:30:31","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=7988"},"modified":"2021-06-21T03:44:18","modified_gmt":"2021-06-21T03:44:18","slug":"webinar-series-how-to-develop-a-china-e-commerce-strategy","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/webinar-series-how-to-develop-a-china-e-commerce-strategy\/","title":{"rendered":"Free webinar series: How to develop a China e-commerce strategy"},"content":{"rendered":"

From choosing from platforms like Tmall and JD.com, to live streaming and applying for ICP licenses, an upcoming online webinar covers everything UK companies need to know about online sales in China<\/h2>\n

From 21-24 June, a week-long series of online masterclasses put together by Woodburn Accountants and Advisors<\/a> will offer in-depth insights into developing an e-commerce<\/a> strategy for China. Speakers include Kristina Koehler-Coluccia, head of business advisory at Woodburn Accountants and Advisors; Annie Siara, founder of 86 Connects; and Ryan Molloy, CEO of Red Fern Digital. Read on for more details of all the webinars and how to sign up.<\/strong><\/p>\n

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Session 1: Brand protection on e-commerce platforms<\/h4>\n

Monday, 21 June, 9.30am (BST)<\/em>
\nSpeaker: Kristina Koehler-Coluccia<\/em><\/p>\n

As global e-commerce sales continue to rise, more brands are placing their goods online and attracting new customers. During the pandemic, live streaming<\/a> advertisements have exploded in China, allowing for millions of people to be exposed to your brand, with minimal investment. With more than 900 million users (and growing) on various Chinese e-commerce platforms, the potential for brands is vast.<\/p>\n

However, the potential is\u00a0equally as enticing to\u00a0counterfeiters. To ensure the safety of your brand on Chinese e-commerce<\/a> platforms, there are a few important measures to adopt as part of your IP protection strategy.<\/p>\n

Click here to register<\/a><\/h4>\n