{"id":8311,"date":"2021-07-31T07:00:53","date_gmt":"2021-07-31T07:00:53","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=8311"},"modified":"2021-12-13T04:34:58","modified_gmt":"2021-12-13T04:34:58","slug":"cbbc-and-douyin-hold-first-ip-roundtable-in-shanghai","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/cbbc-and-douyin-hold-first-ip-roundtable-in-shanghai\/","title":{"rendered":"CBBC and Douyin Hold First IP Roundtable in Shanghai"},"content":{"rendered":"

In collaboration with Douyin, CBBC successfully launched its first IP roundtable at Shanghai British Centre on 21 July, aiming to support rights owners in understanding Douyin’s e-commerce business model as well as its IP protection policies<\/h2>\n

Conor Murray, IP attach\u00e9 from the British Embassy Beijing, delivered opening remarks for the IP roundtable online. Around 25 representatives from the food and drink, pharmaceuticals, publishing and luxury sectors attended the meeting and shared their IP concerns with Douyin\u2019s brand protection and legal departments.<\/p>\n

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Douyin\u2019s (the Chinese arm of TikTok) e-commerce<\/a> department was established in June 2020, and its e-commerce business has since seen rapid growth, reaching RMB 20.8 billion (\u00a32.3 billion)\u00a0 in gross merchandise volume (GMV) during its new year shopping festival in January 2021. Douyin also exceeded 600 million daily active users (DAUs), according to data in August 2020. Douyin\u2019s e-commerce business has adopted a combination of short video and live streaming<\/a>, inviting influencers (\u8fbe\u4eba) that range from level 0 to level 6 based on their sales promotion capacity, power of content, influence towards followers, and service ability, as well as sellers to promote and distribute products to interested Douyin users.<\/p>\n