{"id":8365,"date":"2021-08-11T07:30:16","date_gmt":"2021-08-11T07:30:16","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=8365"},"modified":"2025-04-23T09:51:11","modified_gmt":"2025-04-23T09:51:11","slug":"diving-into-the-seafood-opportunity-in-china","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/diving-into-the-seafood-opportunity-in-china\/","title":{"rendered":"Diving into the seafood opportunity in China"},"content":{"rendered":"

Demand for seafood in China has risen in recent years not only due to the growing middle class, but the popularity of short videos and live streams promoting it, writes <\/span>Elijah Cao of RedFern Digital<\/a><\/span><\/h2>\n

In 2009, Chinese consumers only made up 1% of the exports of Boston lobster from Canada or the US. Fast forward ten years to 2019, and the export volume had grown to 30%. Despite demand dropping during August 2020 due to fresh or frozen seafood being listed as a possible source of Covid-19 transmission, in the months that followed, demand has been recovering, with monthly imports catching up to pre-Covid-19 levels.<\/span><\/p>\n

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Nonetheless, many younger consumers made the shift to ready-to-eat products over fresh or frozen seafood, which some had previously avoided due to fears about the addition of preservatives or other artificial additives. Popular products among these consumers include self-heating hotpot packs or noodles.<\/span><\/p>\n

Another trend that has led to the increase in interest in ready-to-eat products is the rising number of single, middle-class individuals living in cities, who lead busy and stressful lives that leave them with little time to cook for themselves. Seafood dishes pose an additional challenge to Chinese consumers due to complex preparation and cooking techniques, which has created a large market for ready-to-eat seafood products.<\/span><\/p>\n