{"id":8393,"date":"2021-08-13T07:30:35","date_gmt":"2021-08-13T07:30:35","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=8393"},"modified":"2025-04-23T09:51:10","modified_gmt":"2025-04-23T09:51:10","slug":"how-uk-educational-institutions-are-responding-to-the-changing-covid-19-situation","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/how-uk-educational-institutions-are-responding-to-the-changing-covid-19-situation\/","title":{"rendered":"How UK educational institutions are responding to the changing Covid-19 situation"},"content":{"rendered":"<h2>Despite the ongoing pandemic, the number of Chinese students seeking higher education and post-graduate opportunities in the UK remains high. How can UK educational institutions support these students?<\/h2>\n<p>As Covid-19 rapidly changes the market environment for mainland Chinese students entering UK higher education institutions in both China and the UK, understanding the new market environment and adapting to these changes has become more important than ever.<\/p>\n<p><a href=\"\/lp-cta-education\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7241 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-education.png\" alt=\"\" width=\"4682\" height=\"788\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-education.png 4682w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-education-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-education-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-education-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-education-1536x259.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-education-2048x345.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-education-1920x323.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-education-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-education-585x98.png 585w\" sizes=\"(max-width: 4682px) 100vw, 4682px\" \/><\/a><\/p>\n<p>It is important for universities to monitor the information flows around their online presence, especially during the pandemic. David Cai from Sower International Education Group points to Douyin as a rising potential platform for creating high online awareness of universities, notably the breadth and well-roundedness of their degree offerings.<\/p>\n<p>In order to achieve high online awareness among students and their parents, universities should understand Douyin\u2019s ecosystem and the logic behind establishing a successful official Douyin account. According to David, there are eight dimensions that need to be considered before filming a short video for a platform like Douyin:<\/p>\n<ol>\n<li>Account positioning<\/li>\n<li>Industry positioning<\/li>\n<li>Content positioning<\/li>\n<li>Content framework<\/li>\n<li>Script creation<\/li>\n<li>Method of presenting content<\/li>\n<li>Account management system<\/li>\n<li>How the account will be operated and by whom<\/li>\n<\/ol>\n<div style=\"clear:both; margin-top:2em; margin-bottom:2em;\"><a href=\"https:\/\/focus.cbbc.org\/what-do-changes-to-chinas-private-education-law-mean-for-british-schools\/\" target=\"_self\" rel=\"dofollow\" class=\"u367af7d44688ed3e014252e1e614e59c\"><style> .u367af7d44688ed3e014252e1e614e59c { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u367af7d44688ed3e014252e1e614e59c:active, .u367af7d44688ed3e014252e1e614e59c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u367af7d44688ed3e014252e1e614e59c { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u367af7d44688ed3e014252e1e614e59c .ctaText { font-weight:bold; color:#E74C3C; text-decoration:none; font-size: 16px; } .u367af7d44688ed3e014252e1e614e59c .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u367af7d44688ed3e014252e1e614e59c:hover .postTitle { text-decoration: underline!important; } <\/style><div style=\"padding-left:1em; padding-right:1em;\"><span class=\"ctaText\">Read Also<\/span>&nbsp; <span class=\"postTitle\">What do changes to China's private education law mean for British schools?<\/span><\/div><\/a><\/div>\n<p>Apart from marketing and communications, universities should also be aware of more practical considerations. Many students are naturally concerned about the process of travel during the pandemic, but UK universities offer comprehensive quarantine and testing support for students. For example, students arriving in the UK from China will need to quarantine in their student accommodation for 10 days and take a Covid-19 test on days two and eight. The UK government has also streamlined and simplified the visa pathways on offer to Chinese students, including the student route and the newly reinstated graduate route.<\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.cbbc.org\/sites\/default\/files\/2021-08\/UK%20Higher%20Education%20Updates%20Summary%20081021%20%28CBBC%20letterhead%20version%29.pdf\" target=\"_blank\" rel=\"noopener\">Click here<\/a> to read more about the ways in which educational institutions are adapting to the changing market in the face of Covid-19.\u00a0The information in this article was originally presented in a webinar on 29 July 2021.<\/em><\/p>\n<p><a href=\"\/lp-cta-membership1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7248 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png\" alt=\"\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership1-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the ongoing pandemic, the number of Chinese students seeking higher education and post-graduate opportunities in the UK remains high. How can UK educational institutions support these students? As Covid-19 rapidly changes the market environment for mainland Chinese students entering UK higher education institutions in both China and the UK, understanding the new market environment and adapting to these changes has become more important than ever. It is important for&hellip;<\/p>\n","protected":false},"author":11,"featured_media":8398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[125],"tags":[245,2125,2427,103,2126],"class_list":["post-8393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-education","tag-higher-education","tag-paywall","tag-travel","tag-university"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How UK educational institutions are responding to the changing Covid-19 situation - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"As Covid-19 changes the market for Chinese students entering higher education in the UK, it is important universities know how to adapt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/how-uk-educational-institutions-are-responding-to-the-changing-covid-19-situation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How UK educational institutions are responding to the changing Covid-19 situation - 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