{"id":8439,"date":"2021-08-25T07:30:04","date_gmt":"2021-08-25T07:30:04","guid":{"rendered":"https:\/\/focus.cbbc.org\/?p=8439"},"modified":"2025-04-23T09:51:10","modified_gmt":"2025-04-23T09:51:10","slug":"video-teapigs-founder-louise-cheadle-on-their-china-journey","status":"publish","type":"post","link":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/","title":{"rendered":"Video: How one UK business sold tea to China"},"content":{"rendered":"<h2>A new video series produced by Alibaba explores the role China has played in the growth of three British brands with a particular focus on the challenges of expanding internationally amid the Covid-19 pandemic. First up: Teapigs.<\/h2>\n<p class=\"p1\">One of the many things that British and Chinese consumers share is a love of tea. That meant that for British brand Teapigs, China was a natural stepping stone in their international expansion. But how could the brand compete with long-established traditional tea producers and varieties?<\/p>\n<p class=\"p1\">A partnership with Alibaba offered the insights Teapigs needed to grow in the China market without going head to head with traditional Chinese teas, including forecasting popular flavours and advising clear brand positioning. For example, Teapigs found that sweet and indulgent flavours like their chocolate flake tea and rooibos creme caramel, which are not top sellers in the UK, perform particularly well in China. Another key learning has been the need to provide lots of interesting, engaging information for consumers to browse, especially when introducing new and inventive product lines.<\/p>\n<p class=\"p1\">Hear more about Teapigs\u2019s China journey and their partnership with <a href=\"https:\/\/www.alibabagroup.com\/en\/global\/home\" target=\"_blank\" rel=\"noopener\">Alibaba<\/a> in the video below as co-founder of Teapigs Louise Cheadle speaks to retail and consumer expert and founder of SW Retail Advisors, Stacey Widlitz.<\/p>\n<div style=\"width: 1170px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-8439-1\" width=\"1170\" height=\"658\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/TeaPigs-x-Alibaba.mp4?_=1\" \/><a href=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/TeaPigs-x-Alibaba.mp4\">https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/TeaPigs-x-Alibaba.mp4<\/a><\/video><\/div>\n<p><a href=\"\/lp-cta-membership2\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter wp-image-7249 size-full\" src=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png\" alt=\"Launchpad membership 2\" width=\"4680\" height=\"786\" srcset=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2.png 4680w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-300x50.png 300w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1024x172.png 1024w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-768x129.png 768w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1536x258.png 1536w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-2048x344.png 2048w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1920x322.png 1920w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-1170x197.png 1170w, https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/03\/lp-membership2-585x98.png 585w\" sizes=\"(max-width: 4680px) 100vw, 4680px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new video series produced by Alibaba explores the role China has played in the growth of three British brands with a particular focus on the challenges of expanding internationally amid the Covid-19 pandemic. First up: Teapigs. One of the many things that British and Chinese consumers share is a love of tea. That meant that for British brand Teapigs, China was a natural stepping stone in their international expansion.&hellip;<\/p>\n","protected":false},"author":13,"featured_media":8454,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[123,205],"tags":[184,340,293,2427,2127],"class_list":["post-8439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","category-food-and-drink","tag-alibaba","tag-branding","tag-marketing","tag-paywall","tag-tea"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video: How one UK business sold tea to China - Focus - China Britain Business Council<\/title>\n<meta name=\"description\" content=\"This video series, produced by Alibaba, explores the role China has played in the growth of three British brands. First up: Teapigs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video: How one UK business sold tea to China - Focus - China Britain Business Council\" \/>\n<meta property=\"og:description\" content=\"This video series, produced by Alibaba, explores the role China has played in the growth of three British brands. First up: Teapigs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Focus - China Britain Business Council\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chinabritainbusinesscouncil\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-25T07:30:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T09:51:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/15s_range_scattered_600x400_bd68235a-b0cf-4926-a157-6a3d95d05288.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antoaneta Becker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ChinaBritain\" \/>\n<meta name=\"twitter:site\" content=\"@ChinaBritain\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antoaneta Becker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/\"},\"author\":{\"name\":\"Antoaneta Becker\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/person\/780c5a2518f57c6a9e3d15e766aaee25\"},\"headline\":\"Video: How one UK business sold tea to China\",\"datePublished\":\"2021-08-25T07:30:04+00:00\",\"dateModified\":\"2025-04-23T09:51:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/\"},\"wordCount\":231,\"publisher\":{\"@id\":\"https:\/\/focus.cbbc.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/15s_range_scattered_600x400_bd68235a-b0cf-4926-a157-6a3d95d05288.jpeg\",\"keywords\":[\"alibaba\",\"branding\",\"marketing\",\"Paywall\",\"tea\"],\"articleSection\":[\"Consumer\",\"Food and Drink\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/\",\"url\":\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/\",\"name\":\"Video: How one UK business sold tea to China - Focus - China Britain Business Council\",\"isPartOf\":{\"@id\":\"https:\/\/focus.cbbc.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/15s_range_scattered_600x400_bd68235a-b0cf-4926-a157-6a3d95d05288.jpeg\",\"datePublished\":\"2021-08-25T07:30:04+00:00\",\"dateModified\":\"2025-04-23T09:51:10+00:00\",\"description\":\"This video series, produced by Alibaba, explores the role China has played in the growth of three British brands. First up: Teapigs\",\"breadcrumb\":{\"@id\":\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#primaryimage\",\"url\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/15s_range_scattered_600x400_bd68235a-b0cf-4926-a157-6a3d95d05288.jpeg\",\"contentUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/15s_range_scattered_600x400_bd68235a-b0cf-4926-a157-6a3d95d05288.jpeg\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/focus.cbbc.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Video: How one UK business sold tea to China\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/focus.cbbc.org\/#website\",\"url\":\"https:\/\/focus.cbbc.org\/\",\"name\":\"CHINA-BRITAIN BUSINESS FOCUS\",\"description\":\"FOCUS is the content arm of The China-Britain Business Council\",\"publisher\":{\"@id\":\"https:\/\/focus.cbbc.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/focus.cbbc.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/focus.cbbc.org\/#organization\",\"name\":\"CBBC\",\"url\":\"https:\/\/focus.cbbc.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg\",\"contentUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg\",\"width\":1,\"height\":1,\"caption\":\"CBBC\"},\"image\":{\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/chinabritainbusinesscouncil\",\"https:\/\/x.com\/ChinaBritain\",\"https:\/\/www.linkedin.com\/company\/china-britain-business-council\/\",\"https:\/\/en.wikipedia.org\/wiki\/China\u2013Britain_Business_Council\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/person\/780c5a2518f57c6a9e3d15e766aaee25\",\"name\":\"Antoaneta Becker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/focus.cbbc.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-29-at-13.23.42-96x96.png\",\"contentUrl\":\"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-29-at-13.23.42-96x96.png\",\"caption\":\"Antoaneta Becker\"},\"description\":\"For more information on culture, retail and creative industries in China contact Antoaneta Becker - CBBC's lead on the consumer section - on Antoaneta.Becker@cbbc.org\",\"url\":\"https:\/\/focus.cbbc.org\/author\/antoaneta-becker\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Video: How one UK business sold tea to China - Focus - China Britain Business Council","description":"This video series, produced by Alibaba, explores the role China has played in the growth of three British brands. First up: Teapigs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/","og_locale":"en_GB","og_type":"article","og_title":"Video: How one UK business sold tea to China - Focus - China Britain Business Council","og_description":"This video series, produced by Alibaba, explores the role China has played in the growth of three British brands. First up: Teapigs","og_url":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/","og_site_name":"Focus - China Britain Business Council","article_publisher":"https:\/\/www.facebook.com\/chinabritainbusinesscouncil","article_published_time":"2021-08-25T07:30:04+00:00","article_modified_time":"2025-04-23T09:51:10+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/15s_range_scattered_600x400_bd68235a-b0cf-4926-a157-6a3d95d05288.jpeg","type":"image\/jpeg"}],"author":"Antoaneta Becker","twitter_card":"summary_large_image","twitter_creator":"@ChinaBritain","twitter_site":"@ChinaBritain","twitter_misc":{"Written by":"Antoaneta Becker","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#article","isPartOf":{"@id":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/"},"author":{"name":"Antoaneta Becker","@id":"https:\/\/focus.cbbc.org\/#\/schema\/person\/780c5a2518f57c6a9e3d15e766aaee25"},"headline":"Video: How one UK business sold tea to China","datePublished":"2021-08-25T07:30:04+00:00","dateModified":"2025-04-23T09:51:10+00:00","mainEntityOfPage":{"@id":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/"},"wordCount":231,"publisher":{"@id":"https:\/\/focus.cbbc.org\/#organization"},"image":{"@id":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/15s_range_scattered_600x400_bd68235a-b0cf-4926-a157-6a3d95d05288.jpeg","keywords":["alibaba","branding","marketing","Paywall","tea"],"articleSection":["Consumer","Food and Drink"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/","url":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/","name":"Video: How one UK business sold tea to China - Focus - China Britain Business Council","isPartOf":{"@id":"https:\/\/focus.cbbc.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#primaryimage"},"image":{"@id":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/15s_range_scattered_600x400_bd68235a-b0cf-4926-a157-6a3d95d05288.jpeg","datePublished":"2021-08-25T07:30:04+00:00","dateModified":"2025-04-23T09:51:10+00:00","description":"This video series, produced by Alibaba, explores the role China has played in the growth of three British brands. First up: Teapigs","breadcrumb":{"@id":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#primaryimage","url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/15s_range_scattered_600x400_bd68235a-b0cf-4926-a157-6a3d95d05288.jpeg","contentUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2021\/08\/15s_range_scattered_600x400_bd68235a-b0cf-4926-a157-6a3d95d05288.jpeg","width":600,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/focus.cbbc.org\/video-teapigs-founder-louise-cheadle-on-their-china-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/focus.cbbc.org\/"},{"@type":"ListItem","position":2,"name":"Video: How one UK business sold tea to China"}]},{"@type":"WebSite","@id":"https:\/\/focus.cbbc.org\/#website","url":"https:\/\/focus.cbbc.org\/","name":"CHINA-BRITAIN BUSINESS FOCUS","description":"FOCUS is the content arm of The China-Britain Business Council","publisher":{"@id":"https:\/\/focus.cbbc.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/focus.cbbc.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/focus.cbbc.org\/#organization","name":"CBBC","url":"https:\/\/focus.cbbc.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/","url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg","contentUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/05\/Asset-1.svg","width":1,"height":1,"caption":"CBBC"},"image":{"@id":"https:\/\/focus.cbbc.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/chinabritainbusinesscouncil","https:\/\/x.com\/ChinaBritain","https:\/\/www.linkedin.com\/company\/china-britain-business-council\/","https:\/\/en.wikipedia.org\/wiki\/China\u2013Britain_Business_Council"]},{"@type":"Person","@id":"https:\/\/focus.cbbc.org\/#\/schema\/person\/780c5a2518f57c6a9e3d15e766aaee25","name":"Antoaneta Becker","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/focus.cbbc.org\/#\/schema\/person\/image\/","url":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-29-at-13.23.42-96x96.png","contentUrl":"https:\/\/focus.cbbc.org\/wp-content\/uploads\/2020\/04\/Screenshot-2020-04-29-at-13.23.42-96x96.png","caption":"Antoaneta Becker"},"description":"For more information on culture, retail and creative industries in China contact Antoaneta Becker - CBBC's lead on the consumer section - on Antoaneta.Becker@cbbc.org","url":"https:\/\/focus.cbbc.org\/author\/antoaneta-becker\/"}]}},"_links":{"self":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts\/8439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/comments?post=8439"}],"version-history":[{"count":2,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts\/8439\/revisions"}],"predecessor-version":[{"id":10521,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/posts\/8439\/revisions\/10521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/media\/8454"}],"wp:attachment":[{"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/media?parent=8439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/categories?post=8439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focus.cbbc.org\/wp-json\/wp\/v2\/tags?post=8439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}